Emanuele Pellion Di Persano

Experience

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  Banca Intermobiliare di Investimenti e Gestioni SpA

  Jul 2012 - Aug 2012

  Administration and Back Office Intern

  Internship at BIM (BANCA INTERMOBILIARE) working in the administration and back office department with tasks of:o Testing and data entry of stocks operationo Testing and matching of operation with foreign counterparts

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  Bocconi Students Marketing Society

  Mar 2015 - Feb 2016

  • Head of Event Management

    Mar 2015 - Feb 2016

  • Institutional and International Relations Manager

    Mar 2015 - Sept 2015
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  HEINEKEN

  Mar 2016 - Sept 2016

  Global Brands Innovation Development Intern

  Support to the Global Innovation Development Manager of Europe in the consultancy and reporting of the innovation strategies of the european OpCos. Additionally, creation and kick-off of the Digital Lighthouse, project aimed at organizing an internal structure to boost the innovation of Heineken with the goal of becoming the first mover in the in-store (Horeca and retailers) digital interaction.

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  BIG Digital Factory

  Sept 2016 - Sept 2018

  Co-Founder

  • Founded the digital startup, pre-incubated at Treatabit (Powered by I3P) and accepted in StartupYard accelerator (Prague), with the goal on leveraging the B2C app gaming market to provide a B2B unique marketing model and to collect scalable data to support eCommerce visibility and pricing decision• Covered the B2C and B2B product positioning through market analysis, segmentation and targeting (primary and secondary research), along with the national and international marketing planning (Facebook Ads, AdWords, in-app advertising)• Managed the monetization strategy, integrating interactive marketing, scalable ecommerce affiliations and price perception data collection into a user-friendly and research-validated game mode Show less

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  Procter & Gamble

  Nov 2018 - Feb 2023

  • Managed multiple projects simultaneously to achieve the successful timely launch of new brands (as Gillette Intimate), new products (King C. Gillette waves 2 and 3 SKUs, revamp of full Gillette preps portfolio) and new campaigns (“Style like a King” marketing communication).• Launched King C. Gillette “wave 2” product innovations ideated from an extensive consumer research focused on men’s grooming needs, identified key driver of success and coordinated workshops and users’ test&learn activities to bring to life the significantly better products vs competitors. This was enable by a close coordination with the scientific, market research and local markets’ teams.• Coordinated projects with ongoing alignments and support of Global Team, Local Markets and Multifunctional Team. The timely advancement of the projects required thorough planning across multiple milestones, facilitating the collaboration of internal and external stakeholders via the collection of key inputs such as forecasted volumes, financials, marketing needs, consumers’ opinions and supply chain capabilities. • Led the cross-brands gifting program, with successful portfolio launch with highly complex markets coordination to satisfy needs concerning price and costs reduction, products prioritization, profitability targets and trade ecosystems’ difference. Show less • Coordinated a team of 6 cross-functional technical resources (CRM, SEO, design, business analytics, SMO, PPC/affiliates marketing) to enable the digital transformation of Gillette through its e-Commerce. Executed weekly analysis of digital marketing campaigns performance (social media and Search bidding), strategic planning to accomplish brand mission and profitability goals, daily review of traffic & conversion rates to enhance the online consumer experience reducing the path-to-purchase inefficiencies.• Improved the data strategy via i) an integrated product recommendation tool to create a personalized UX while collecting first-party data, ii) the automation of CRM email marketing to retarget abandoned carts or strengthen subscription offer via the communication, during highest churn rate moments, of loyalty gifts and iii) leveraging first-party data of brand team-led parallel activations to optimize media DTC performance.• Owned multiple projects to reorganize the Gillette eCommerce business strategy, optimizing the subscription model and boosting the high profitability SKUs’ sales with differentiating gift-with-purchase offer plan• Managed internal (technical team) and external stakeholders (eCommerce platform agency) to coordinate and balance the always-on campaigns and events (gifting, seasonal promos) Show less

  • Regional Brand Manager Gillette and King C. Gillette

    Jun 2021 - Feb 2023

  • Regional Digital & Ecommerce Brand Manager Gillette

    Nov 2018 - Jun 2021
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  UNICEF

  Jul 2023 - Mar 2024

  Brand and Marketing Manager

  • Led the CMO Community project, focusing on digital targeting of Chief Marketing Officers High Value Audience at support of the 2022-2025 Corporate Marketing Fundraising strategy • Analyzed key targets background, needs, challenges and interests of Global CMOs to create a detailed persona profiling• Overviewed the 2023 High Value Audiences Climate marketing campaign’s toolkit production and deployment

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  International Olympic Committee – IOC

  May 2024 - Jan 2025

  Business Partner Integration Marketing Manager

  • Managing multiple projects’ coordination and digital value creation with the Olympic Partners, such as P&G and Toyota. This includes evaluating, setting up and tracking quality activations, on owned channels (socials, CRM, Web&App) and third-party platforms (Fortnite), to grow fans engagement while building the Olympic and partner’s brands.• Building the quadrennial strategic marketing plan via a thorough analysis and reporting of the last Olympic cycle performance, a mapping of the upcoming commercial opportunities, and the set up of action-based calendar and milestones.• Maintaining close cross-functional relationships to ensure an efficient omni-channel execution, from comms and PR to social media and external agencies.• Achieved 153% of the forecasted Olympic value creation plan thanks to an efficient leverage of multiple Paris24 brand building opportunities, such as the Olympic Village P&G Nursery, Laundry and Salon. Show less

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  Kings League

  Jan 2025 - now

  Marketing Manager