Zach Chahalis

Experience

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  ZCI

  Jul 2009 - Dec 2013

  Owner, SEO Consultant and IT Technician

  - Generated a 171% increase in organic traffic year-over-year by addressing website accessibility issues preventing search engine crawlers from indexing content.- Crafted fresh content for top landing pages leading to a 55% increase in visitors and a 32% increase in time on site.- Grew client base by over 20% annually by targeting inexperienced local baby boomers.- Invented a pricing guide through local competition analysis to provide a lower price point with little overhead.

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  Oxford College of Emory University

  Aug 2010 - May 2011

  Resident Assistant

  - Managed a university residence hall floor of 30 ethnically diverse undergraduate students.- Enforced residence life rules and regulations resulting in a friendly, orderly and enjoyable living environment. - Created and implemented award winning hall programs including a root beer pong/safe drinking program.- Student leader of the month for service provided to residential community.- Used social media outlets including Facebook and Blogger to connect with residents and promote events. Show less

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  GameStop

  Oct 2011 - Jan 2012

  Game Advisor

  - Assisted in computer inventory.- Organized game and advertisement placement.- Enlarged communication skills from heavy interaction with customers.- Performed sales on computer-based register.- Collaborated with supervisor to improve sales and customer experience.

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  Allied-THA Marketing

  Jan 2012 - May 2012

  Marketing/Public Relations Intern for Fox Searchlight

  - Accountable for major mailings, market specific research and computer input.- Assisted and set up promotions in multiple markets using materials and directives provided by studios.- Provided recap reports and highlights of promotions and publicity.- Participated and contributed to the creative process of promotional ideas increasing publicity for movie studios and entertainment companies.

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  Emory University

  May 2012 - May 2013

  Resident Advisor

  - Preside over a hall of 18 ethnically diverse sophomore students.- Manage a yearly programming budget for hall programming and events.- Respond to campus crisis situations and participate in on-call rotation.- Plan and implement programs fostering community among residents.

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  Response Mine Interactive

  May 2012 - Jan 2014

  - Conduct detailed website audits to create on-site content, meta-data and technical SEO recommendations.- Compile industry and competitor analysis to develop off-site SEO strategies for e-commerce and e-business websites.- Develop and implement an associate training program for new hires consisting of basic and advanced on-site, off-site, reporting, analysis and client relationship training modules.- Act as the daily account service point-of-contact for a collection of localized home service clients in addition to website and Google+ Local optimization.- Construct automated key performance indicator reporting dashboards examining keyword-level and URL-level data with Not-Provided and iOS attribution.- Establish and apply a link analysis strategy for new clients to effectively remove Google manual penalties.- Design and execute content marketing strategies across multiple home service and healthcare clients including designing viral infographics.- Create a comprehensive SEO strategy post-Penguin by encompassing social signals into traditional link building tactics.- Manage documentation for each site, including updates to strategy documents, editorial and development calendars, keyword lists and link building profiles- Support the development of monthly reports for the CPA division.- Perform keyword research using Google Keyword Tool, SEM Rush and the Moz Keyword Difficulty Tool.- Identify possible linkbuilding targets and establish relationships with webmasters to build relevant and authoritative links. - Train and manage a team of associates in SEO tactics including link building, content creation, social media management and on-site website auditing. Show less - Optimize websites with an understanding of how search engines, like Google, crawl and index pages.- Manage social media profiles across four major social platforms and provide detailed weekly reports on website traffic generated from social posts, new followers/likes, and summarized interactions.- Maintain two blogs dedicated to providing personal insights for readers to stay connected and engaged.- Collaborate with creative team to develop infographics and other rich content for sites and blogs.- Research SEO and Social Media trends and Google algorithm changes to share findings with team.- Performed metadata audit for sites to provide suggestions on optimizing for relevant keywords. Show less

  • Junior SEO Manager

    Oct 2012 - Jan 2014

  • Search Engine Optimization and Social Media Associate

    May 2012 - Nov 2012
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  Search Discovery

  Jan 2014 - Jul 2020

  - Act as the account lead for multiple Fortune 500 companies across e-commerce, travel, healthcare and real estate verticals.- Construct site migration strategies for several redesigns and platform changes to effectively transfer organic authority and preserve organic visibility.- Leverage analytics data and findings from competitive assessments to drive organic strategy creation.- Identify opportunities and implement strategies to improve the visibility of mobile sites following the Google and Bing guidelines for mobile friendliness and optimization.- Manage and mentor a team of SEO Analysts and Senior SEO Analysts on search engine optimization fundamentals and advanced strategies.- Execute in-depth audits of websites for adherence to SEO best practices and identify key growth opportunities resulting in year-over-year growth of organic performance.- Consistently achieve top Net Promoter Scores resulting in ongoing client retention and engagement expansion.- Work with the business development team to identify new business opportunities.- Develop content marketing strategies identifying keyword opportunities to improve organic performance.- Implement Schema.org structured data mark-up on client sites using the JSON-LD and microdata mark-up formats.- Optimize client location data utilizing Google My Business, Bing Places and local search data aggregators including NeuStar/Localeze, Factual, Acxiom and InfoGroup. Show less - Act as the SEO account lead for multiple companies across E-commerce, travel, health and real estate verticals. - Provide optimization strategies for site migrations to ensure the retention of organic visibility and performance.- Oversee mobile site implementations within search engine guidelines for optimal organic performance.- Evaluate site code releases for seamless implementation leading to positive organic search traction.- Execute detailed technical site audits for adherence to SEO best practices.- Develop and implement site performance testing to advise clients on improving site load time.- Reverse engineer backlink strategies to identify potential weak points and prevent search engine penalties.- Analyze client key performance indicators and opportunities using Google Analytics, Adobe Analytics, SEM Rush and SearchMetrics.- Creation of site-wide and individual page SEO recommendations for client websites focusing on key growth opportunities. Show less

  • Senior SEO Technical Manager

    Jan 2018 - Jul 2020

  • SEO Technical Manager

    Dec 2015 - Dec 2017

  • Senior Search Analyst

    Jan 2014 - Dec 2015
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  Global Payments Inc.

  Aug 2020 - Jun 2022

  Director of Inbound Marketing, Analytics & Insights
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  ATL SEO Organization

  Aug 2020 - now

  Co-Founder

  ATLSEO.org's mission is simple. We want to bring together SEOs, located around the Atlanta metro area, by building a professional local community based on camaraderie, education, and fun.

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  IPullRank

  Jun 2022 - Mar 2024

  • SEO Principal

    Jul 2023 - Mar 2024

  • Director of SEO

    Jun 2022 - Jun 2023
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  Zach Chahalis Consulting, Inc.

  Jul 2023 - now

  President
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  Stacked Analytics

  Jul 2023 - Mar 2024

  Partner
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  CoStar Group

  Mar 2024 - now

  Vice President of SEO, Apartments.com