Davide Mazzoli

Experience

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  MGP & Partners

  May 2016 - Oct 2016

  Web content editor & Social Media Manager

  As content and social media manager, my role's involved doing a wide range of things. Like first step, the elaboration of a width-breath strategy, imaging and drawing creative contents frome one side - and arranging them over time slot to the other.Content' side, I was very focused on editing videos and images to get them better regards formats and layout.SEO's side, I 've been called to arrange the agency's site filling in with new articles and section.Finally, post all of these updates on the social networks covered. All this to make the editorial plan work. Show less

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  Triboo Group

  Dec 2016 - May 2017

  Store Manager

  I've been flowing into the real-time e-commerce experience of Triboo since December, 2016.Speed the store up, by focusing in depth the Ferrari Store, is the main goal that drives me for all time on my desk. Gettin' down to business, I both speak with Ferrari's marketing department and our internal units, for the purpose of matching needs and tasks from one side to another. As an ex-Content, I've linked to creative department, and day by day we try to build up all together campaigns mostly based on DEM, newsletters and a web site's communication direct to the point. Show less

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  Fondazione Italiana Accenture ETS

  Mar 2018 - Jul 2018

  Web Content Editor

  Since the first time Fondazione took on me, I've been getting down to these businesses: 1)create/edit articles to be posted on the Fondazione Italiana Accenture own blog2)help to put communication activities together, in order the schedule of a project, or an event, makes sense3)search for info and contest that could be useful through a 360° content exploration, as report, mrktg articles, e-book or videos4)define - before every project is launched - a proper strategy for each medium, for each device, to make the mentioned project more captivating for the audiences. Show less

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  Randstad Italia

  Nov 2018 - Dec 2018

  Course Attendee

  A high-level digital marketing course held by skilled experts in their own field and promoted by Randstad Main skills improved: SEO writing, social media marketing & monitoring, influencer and PR, content creation, analytics, social ads and SEM

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  Xplace - Digital Agency

  Jan 2019 - Sept 2019

  Community Manager

  Monitoring and moderation on LinkedIn, Facebook and Instagram social pages.Community cross-management across various clients/companies. Design, scheduling and promotion of various content via suitable tools (like Facebook ads, postfity, Trello, hootsuite etc...)Searching for influencers, hosting events, automatize social and operating functions via digital tools.

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  Lampone Media

  Sept 2019 - Dec 2021

  Copywriter & Digital Strategist

  〔TASKS〕: I love this kind of eclectic job, that is digital marketing. It requires not only the so-called hard/soft skill experience pack that everybody knows - even the newcomers.It concerns narrower a red wire, a leading threat that links not only the online world but our way of thinking too. In-depth{🔡}:▪️ [𝐨𝐧𝐥𝐢𝐧𝐞 & 𝐨𝐟𝐟𝐥𝐢𝐧𝐞] 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 (newsletter, blog, brochure, m-zine, social posts and so on...)▪️ 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 monitoring social networks and digital assets, surfing the trend and then create ➟ scheduling ➟ publicing an editorial plan▪️ 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗱𝘃 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 (Business Manager, Google Ads, LinkedIn Ads etc... and come full circle with the organic side of the plan)▪️ 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 for the overall strategy to the clients - tick the boxes in the brief and doing it correctly〔RESULTS〕:⤷ on a real-estate client: +7% true-leads from Ads ⎢ +100% social proof (within 6 months) with a 4.9 of 5.0 Google MyBusiness average rating Show less

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  CANENERO

  Dec 2021 - Mar 2022

  Social Media | Digital Specialist

  Ranging from more digital marketing projects, such as:• Implementation, measurement and extrapolation of strategic data from Google Analytics,with report and Data Studio visuals • on-site SEO by activating title and meta descriptions (with a prevoius research to target relevant queries and keywords), meta tags, markup data, xml sitemap• 360° social-content strategy made of editorial calendar, hashtags, trending topics, copy and visual assets, sponsored contents• google ads (with creativity and assets that suit each channel) inserted along a precise client funnel Show less

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  Anek Lines Italia

  Mar 2022 - Dec 2022

  Specialista in marketing digitale

  〔TASKS〕: ⤷ Digital marketing specialist... pull the label off, it means: ᴛʜᴇ ᴄᴏɴᴛᴇɴᴛ ꜰᴀᴄᴛᴏʀʏ.Or, at least, that's how I see my job: make all the people browsing our properties feel sensations, emotions, vibes.The person buys the ticket to Greece - that is the goal;the same person gets a very precise idea of ​​Anek in his head ... well: that's the strategy!➥ social content production and delivery: fb / ig / mybusiness / youtube / linkedIn➥ social content promotion: facebook ads➥ seo on-site & off-site➥ content promotion: google ads➥ graphic & video editing〔RESULTS〕:⤷ +700% ROAS Google Ads | +70% e-ticket purchases with call-ads extension | +30% indirect revenues for digital marketing activities Show less

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  Della Nesta

  Jan 2023 - May 2023

  Social Media Marketing Manager

  〔TASKS〕: ⤷ A digital agency whose pillars are a precise technique, focus on web content creation and e-commerce strategy (Meta – Google – On Site solutions)My tasks: social media management (from working on creative and branding concept to obatining leads and online purchases), for clients as Castelli di Reschio, Pasta Toscana, Zero Spreco, Farmacia di Bettolle.Linked tasks: community management / micro & macro-copy proofreader / DEM & newsletter / Meta and Google adv / marketing auditing / marketing reporting 〔RESULTS〕: FDB (> top 50 e-pharma store)⤷ +500% ROAS ⎢ +2M target visitors ⎢ +80% interactions on Facebook Shop Show less

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  Your Amenities

  Jun 2023 - now

  Specialista in marketing digitale

  - ideazione, creazione e distribuzione delle paid adv per l'azienda Your Amenities- ideazione e creazione di testi digitali, articoli, DEM e flussi di mail marketing- modifiche SEO off-site e on-site

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  Gest Group

  Jun 2023 - now

  Specialista in marketing digitale

  {IL RUOLO}:Implementazione di campagne pubblicitarie sulle maggiori piattaforme di digital advertising (Meta, Google, LinkedIn); contestualmente a questa core skill, ce ne sono altre che cadono giù ad abete, costruendo la mia forma T-Shaped di digital marketer molto creativo-funambolico... ma anche attento al dato. Ecco quindi la parte più grafica con photo editing di creative stock o foto ambientate, il video editing e la post produzione per far calzare un determinato output a"quel" formato, come una stories, un carousel, o un video YouTube. Ma poi ci sta che subentri il "freddo calcolo", con il monitoring del sito, la scoperta e l'analisi degli insight per scoprire e poi andare a comporre in maniera strutturata l'ID card del brand e - a cascata - dei prodotti. In un mix dei nostri first party data con i trend di settore e l'aiuto di strumenti SEO e/o di AI generativa possiamo ottenere creatività realmente vincenti, da utilizzare per tutte le campagne. Meta, Google etc... In ultima l'expertise e la conoscenza del settore alberghiero e turistico, un must se vuoi navigare nella rotta giusta all'interno di GEST GROUP{TASKS}:• ideazione e strutturazione campagne Meta, Google, LinkedIn• ideazione e strutturazione delle creatività – visual | copy | pianificazione• ideazione e strutturazione di testi digitali – caption per i social, blog posts, testi caroselli, alberatura sito internet• SEO off-site: analisi pubblici, trend, insight, microdati (da implementare sui social)• SEO on-site: scrittura e formattazione articoli, link building interna, key di brand/settore, seo on-page• analisi e monitoraggio dei KPI con report appositi• organizzazione di shooting foto/video, PR e presentazioni con collaboratori esterni Show less