Nelson Azucena

Experience

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  Grupo Lorena

  Jul 2014 - Aug 2016

  Marketing Brand Manager

  🗸 Due to the customer service training I provided, I increased sales and the average customer ticketby 30% in one of the Group's brands.🗸 Managed the commercial relationship, product delivery logistics, and advice on promotion andmarketing to more than 10 distributor clients of Pastelería Lorena's products, which are located indifferent municipalities of the eastern region.🗸 Developed sales routes for distributors located in the departments of La Unión, Morazán, San Miguel, and Usulután.🗸 Increased sales revenue by 15% YoY, through the analysis of performance by category,identifying sales opportunities, and co-creating ad hoc sales strategies.🗸 Raised by 25% the positioning and top of mind of the Pastelería Lorena brand in themunicipalities of each distributor, through the management of advertising and promotional materialin each business.🗸 Coordinated the specifications of delivery logistics, type of product, and packaging, among others foreach distributor.🗸 Negotiated with large suppliers, which resulted in a 20% discount for wholesale purchases and theplacement of royalties in the 5 brands of the group.🗸 Managed to reach the annual sales target using 80% of the marketing budget, through digitalmarketing. Show less

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  Hospital San Francisco

  Sept 2015 - Aug 2021

  B2B Product Marketing Specialist

  Developed and implemented educational programs for hospitals and health centers on the use of advanced medical equipment, increasing product adoption and customer satisfaction rates by 25%.Crafted and disseminated targeted campaigns emphasizing the unique benefits and value of medical equipment, resulting in a 15% increase in product inquiries from healthcare providers.Collaborated with R&D and product teams from our Chinese partner to successfully launch new products, leading to a 20% increase in market share.Conducted comprehensive training programs for sales representatives on product knowledge and sales techniques, resulting in a 30% increase in win ratesPerformed detailed market analysis to understand healthcare provider needs, adapting product offerings and strategies accordingly, which increased market penetration by 18% Show less

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  Plan International

  Aug 2019 - Nov 2019

  Business Consultant

  🗸 Developed 3 training processes in Lean Startup methodology for entrepreneurs in the municipalities of Santa Tecla, Rosario de Mora and San Matías.🗸 Generated entrepreneurial development competencies in more than 60 people. 🗸 Accompanied in the co-creation of more than 60 Business Models, through the Lean Canvas tool. 🗸 Trained entrepreneurs in the creation and presentation of their Elevator Pitch, which allowed them to obtain more than $40,000.00 in seed capital.

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  Catholic Relief Services

  Jan 2020 - Aug 2020

  Business Development Specialist

  🗸 Developed 10 business plans for the following companies: Tetonalli, MiYa El Salvador, Chocolate Rinita, Tiliani, Belu Cacao, El Rey Chocolate, Cooperativa Mazatepeque, Cooperativa Cacahuatl, PRODISMAX and Villa Rosa Café.🗸 Through consulting and strengthening webinars, I generated competencies in entrepreneurs to develop their businesses and market them through digital media.🗸 Structured the costing of the range of products that each company has, as well as the development of sales projections and the main financial ratios for the correct investment analysis. Show less

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  TELUS International

  Aug 2021 - now

  Product Marketing Specialist