Lorena D'Oliveira

Experience

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  Instituto de Pesquisas Avançadas em Educação

  Jan 2006 - Jun 2008

  Web Designer

  - Creation: Development of content for online platforms and educational materials;- Website Maintenance: Management and updating of websites using FrontPage and FTP.

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  Oficina Interativa

  Jul 2008 - Nov 2008

  Web Designer

  - Creation of Presentation Materials: Development of CD presentations using Adobe Flash;- Launch Campaigns: Creation of strategic campaigns for real estate development launches;- Creative Solutions: Development of innovative solutions for major clients such as Gafisa, RJZ Cyrela, and Patrimóvel.

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  Avantare Consultoria Interativa

  Jan 2009 - Sept 2009

  Project Manager

  - Team and Project Management: Team leadership and project coordination focused on results;- Client and Commercial Service (B2B): Specialized service for B2B clients, ensuring effective solutions and contract management using MS Project;- Prototype Development and Testing: Creation of prototypes and testing for solution validation using Axure RP;- Customized Solutions for Clients: Experience delivering tailored solutions for major brands like Bradesco Seguros, Silimed Brasil, Petrobras, Volvo, and CNI. Show less

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  Specta T.I.

  Oct 2009 - Mar 2010

  Web Designer

  - Creation: Design of websites and advertising campaigns focused on aesthetics and functionality using Adobe Photoshop;- Information Architecture: Efficient content structuring to facilitate navigation and understanding;- User Experience (UX): Focus on creating intuitive and user-friendly interfaces using Axure RP;- Personalized Service (B2B): Tailored service strategies for B2B clients with customized solutions.

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  NETbureau

  Apr 2010 - Aug 2010

  Project Manager

  - Team and Project Management: Leadership and coordination of teams for high-impact deliverables;- Advertising and Commercial Service: Expertise in client service, B2B strategies, client prospecting, proposal development, and contract management;- Strategic Client Engagement: Collaboration with renowned brands such as Wöllner, Chifon, Alessandro & Frederico, and Livraria da Travessa.

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  Microcis Consultoria, Informática e Serviços

  Aug 2010 - Mar 2015

  Marketing and Projects Coordinator

  - Leadership in Projects and Teams: Specialization in B2B client service, ensuring efficiency and results;- Creation: Development materials for websites, social media, and advertising campaigns;- Social Media Management: Innovative strategies and effective administration across digital platforms;- Marketing Actions: Planning and execution of campaigns, partnerships, internal marketing, and events;- Commercial Operations: Expertise in client prospecting, proposal development, and contract management;- Collaboration with Clients: Experience with renowned names such as GRES Unidos da Tijuca, ESG, Câmara Municipal de Niterói, and FCEPE. Show less

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  Way Out Of The Box Marketing Concepts: WOOTBMC

  Jun 2016 - Jan 2017

  Marketing Consultant

  Creation of advertising pieces for sporting events (MMA) using Adobe Creative Suite.

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  SENAR Rio de Janeiro

  Sept 2017 - Aug 2022

  Communication Advisor

  - Creation: Content for websites, social media, and advertising campaigns using Adobe Creative Suite and Canva;- Social Media Management: Administration of Facebook, Instagram, Twitter, YouTube, LinkedIn, and WhatsApp;- Client Support: Assistance to B2B and B2C clients and partners;- Website Maintenance: Management of websites on WordPress;- Metrics Analysis: Performance monitoring using Google Analytics, Google Ads, and Meta;- Event Organization: Coverage and coordination of virtual and in-person events, with a strategic focus and results. Show less

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  Agência F3X

  May 2023 - Aug 2023

  Marketing and Projects Manager

  - Marketing Management: Planning and execution of integrated campaigns, performance analysis, and strategic adjustments;- Project Management: Coordination of marketing projects, ensuring on-time and on-budget delivery, using agile methodologies;- Team Leadership: Guiding and developing teams, fostering collaboration and innovation;- Client Relationship: Building strong partnerships, prospecting new business, and presenting results;

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  Dona da Brasa

  Aug 2023 - Dec 2024

  CEO

  - Marketing Actions: Planning and execution of campaigns, partnerships, and events;- Customer Service (B2C): Personalized and welcoming service, focused on providing the best dining experience;- Creation: Content development for Instagram, Facebook, and WhatsApp using Adobe Photoshop and Canva;- Business Management: Administrative, Commercial, and Financial management;- Product Management: Stock control, pricing, and monitoring product validity, ensuring quality, food safety, and reducing waste using MarketUp ERP and POS system. Show less