Minna Pauly

Experience

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  Société Générale

  Jul 2011 - Jun 2013

  Process Executive

  Took full ownership of the counter-party’s details in the organisation’s referential databaseDid a complete review on all the third parties dealing with the organisation and a periodic analysis on the type of businesses or its expansions.Completed an enhancement to the existing Master and Collateral agreements as well as creation of new contracts entered with the counter-parties.

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  Creative Ville

  Apr 2014 - May 2014

  Marketing Intern

  Designed marketing campaigns for Elections 2014Conducted MR on the hard disk drive industry, its various competitors and a study on their existing digital marketing plansContent Writing for Thalam- The photography exhibition/workshop space of Creative Ville.Designed digital media plan for the brand “Freshlook.Set up payment portal and further communication with the developer PayURebranded Thalam brand to promote their workshops and exhibitionsConducted market research on the Hard Disk Drive industry, its various competitors and a study of the existing digital marketing plan carried out by the major players in the industry Show less

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  IBM

  Apr 2015 - Nov 2015

  Marketing Analyst

  - Developed and deployed multiple-channel marketing campaigns across target groups to track the effect of campaigns over a stipulated time- Covered the entire campaign management process from Initiation to the Closure analysis of the campaign- Built, executed, and delivered accurate audience data for assigned campaigns- Assisted with initial research into member inquiries regarding targeted messages

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  Graffiti Collaborative Pvt Ltd

  Jan 2016 - Mar 2017

  Creative Manager and Digital Associate

  - Developed strong creative strategy for all accounts addressing the problem statement for existing/ prospective clients- Promoted story telling technique for all the accounts to engage high recall brand communications- Created monthly and annual marketing calendar for all the accounts- Conceptualized and executed 360 multi-channel Big ideas for the accounts- Worked closely with the design team to create design collaterals - Defined content management plans for the brands- Worked closely with the digital team to create a sustainable digital presence of the brand across all social channels- Created communication plan and digital channel wise strategy for all accounts- Managed the brand’s pages across social media channels through tools such as Hootsuite, Agora Pulse- Worked with sales team to pitch for concepts and ideas to new and existing clients Show less

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  Whyletz

  Apr 2017 - Sept 2017

  Senior Brand Strategist

  - Undertook the role of brand ambassador and devised strong brand strategy, concept and story for the brands- Created extensive marketing plans for brands to ensure high business value- Took ownership of brand re-branding projects and new identity creation proposals- Coordinated with content and design team to deliver effective brand communications across all channels- Took complete responsibility for the management of the category brand from marketing analysis, planning, positioning to advertising and PR activations.- Coordinated with R&D to offer marketing guidance for product development and product improvements through extensive market research - Executed marketing plans efficiently by leading different teams to manage the ATL and BTL campaigns- Spearheaded interactions with clients to communicate the strategy and plans of the brand effectively Show less

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  Marco Polo

  Sept 2017 - Apr 2018

  Sales & Marketing Manager

  - Worked with International and Italian brands like Jimmy Choo, Elie Saab, Roberto Cavalli, Stella McCartney, Givenchy, Moschino and the likes of it.- Assisted the showroom team with sales campaigns for the brands and monitored their progress- Launched and implemented the marketing and events plan and budget to announce the FW 2018-19 collection - Coordinated marketing activities (online + offline) with respect to specific needs and image of the partner brands- Implemented social media activations to communicate FW 2018-19 collection of the brands Show less

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  Leo Burnett MEA (Middle East & Africa)

  Sept 2018 - Sept 2019

  Communications Executive

  - Spearhead marketing activations across BTL and digital platforms- Conduct competitive analysis research for multiple clients to understand brands- Maintain close liaisons with clients and develop their marketing journey and its collaterals- Connect creative team’s efforts with client needs ensuring quality across campaign channels and deliverables- Act as brand custodian for account brands taking ownership for the growth and positioning of the brand- Identify intelligent proactive initiatives adding value to client brands- Manage multiple campaigns ensuring deadlines are met leaving both agency and client satisfied with the quality and efficiency of workAccounts managed: P&G, Visa, Meraas, Etihad, Starbucks, Hardees Show less

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  Digitalfarm.ae

  Sept 2019 - Nov 2021

  Senior Social Media Account Manager

  - Executed social and creative marketing campaigns across brands such as Dubai Healthcare City, Intercontinental Hotels, Al Masaood, Amity Education Group, Al Shaya Enterprises, Al Futtaim- Created monthly social content calendars for all brand accounts- Developed and executed daily social media campaigns, resulting in a 3.2% increase in audience engagement across Instagram and Facebook- Collaborated with region's top influencers to amplify the social media campaigns- Forecasted and monitored marketing budget, timelines and media plan- Used social listening tools (e.g., Hootsuite, Sprout Social) to monitor brand mentions and industry trends Show less

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  Landmark Group

  Nov 2021 - now

  Assistant Marketing Manager

  - Humanized Home Centre's new brand identity in 2022 and transformed it to a community-focused proposition resulting in the growth of +38% on IG and +55% on Facebook in a span of 3 years- Revamped the brand's social media strategy resulting in the current organic ER of 1.2% and average video view rate of 186.4K - Managed the social presence of Home Centre across GCC region including community of 3.8M followers- Led the creation of high-performing content calendars across social platforms to ensure consistent audience engagement- Strategised and executed the annual influencer strategy with a total of 60+ key opinion leaders of Middle East, collaborating with them to create brand and key commercial campaign content- Supported key commercial campaigns with engaging social activations across the region Show less