Eddie Low

Experience

• 

  Candy Floriculture Pte Ltd

  Nov 2013 - Feb 2019

  Marketing and Landscape Supervisor

  - Website Content Management- Facebook Content Management- Project Management- Business Development- Marketing Content Design- Product Procurement / Product Portfolio Management- IT Asset Management

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  Ascen Resources (S) Pte Ltd

  Apr 2019 - Nov 2019

  - Introduced partnerships with relevant businesses for new growth opportunities- Improved customer experience through product sample packs to increase repurchase decisions- Ensure proper positioning across brands to maximise profitability- Led a team to improve content and conversion across both retail and eCommerce sales channels- Expand catalogue availability into new marketplace platforms including FBA on Amazon.sg- Planned and executed an existing marketing plan for OOH Advertisement- Planned and developed the relevant promotions for both Singapore and Malaysian markets- Planned exclusives for marketplace platforms to increase conversions- Planned 2020-2021 Advertorial Calendar based on the allocated budget for multiple brands, identifying relevant key marketing opportunities to increase ROI while raising brand awareness- Introduced new fulfilment methods (B2C) to increase productivity for B2B deliveries- Managed marketing collaterals dealing with key accounts for various brands- Prepared and reported sales volume to the brand principal, identifying key areas of improvement- Managed a team of merchandisers, including consignment sales, pricing, inventory, display and promotion for departmental stores- Price analysis for multiple brands to ensure competitiveness and attractiveness for retail and eCommerce- Strategic planning for new brand/product line, including distribution, sales and marketing Show less - Identified security issues in the eCommerce website and patched to prevent a recurrence- Identified thousands of spam user accounts and comments and introduced ReCaptcha to prevent future spam- Identified thousands of spam user accounts in the Newsletter mailing list, removing unnecessary paid services- Improved delivery fulfilment timeline to an average of 2 working days- Built a complete eCommerce site for ITOH Hanako, a beauty supplement brand- Manage online content/branding of multiple site/pages across social media platforms- Introduce new technologies such as WhatsApp Business and Google Suite to improve productivity- Identified and corrected lapses in the advertising budget spend on marketplace platforms and low profitability promotions- Managed all interactions across all platforms to improve customer experience Show less

  • eCommerce & Marketing Manager

    Aug 2019 - Nov 2019

  • Senior eCommerce & Digital Marketing Executive

    Apr 2019 - Aug 2019
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  Arista Singapore Pte Ltd

  Feb 2020 - Oct 2020

  ECommerce & Marketing Manager

  Management of existing brand stores across marketplaces and owned channels while increasing market visibility through the launch of new stores/channels. Increased overall GMV and improved the bottom line by shifting the focus onto scalable channels.Reduced the overall return rate across channels through the improvement of content and increased customer satisfaction.Managing of Existing Channels:- Zalora (Clout 9, Nixon, Kapten & Son, Sara Miller London)- Lazada (Clout 9, Timex)- Shopee (Clout 9, Nixon, Kapten & Son)- Shopify (Kapten & Son)Launch of new Stores/Channels:- Lazada (Nixon, Kapten & Son) in March- Shopify (Clout 9) in April- ShopperBoard (Clout 9) in June- Shopee (Sara Miller London) in July Show less

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  Alantic Sports Pte Ltd

  Oct 2020 - Jul 2022

  ECommerce Manager