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Lori Sargent

Lori Sargent

Graphic Designer

Followers of Lori Sargent861 followers
location of Lori SargentManchester, New Hampshire, United States

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  • Timeline

  • About me

    Creative Director | Senior Graphic Designer | Brand Storyteller

  • Education

    • The New England Institute of Art

      2003 - 2007
      Bachelor of Science - BS Graphic Design

      Activities and Societies: National Art Honor Society, "Naked Eye" publication (Ai's monthly magazine), "Blue Print Studio" member • Designed logo for student-run group, Blueprint Media• Artwork showcased: Winter Works Showcase, Art show, January 2006• Had poetry published in "Naked Truth" Ai literary magazine

    • SkillPath: Two-Day Digital Marketing Boot Camp Workshop

      2016 - 2016

      • Digital Marketing Review• Crafting a Digital Marketing Strategy• Auditing Your Strategies for Impact• Using Content and Social Marketing in Your Digital Marketing• Key Digital Marketing Tactics That Drive Results• Digital Media Optimization• Understanding Your Numbers: Tracking and Trending

    • Social Media Workshop by EVR Advertising

      2016 - 2016

      · Overview of current Social Media Trends· How to leverage Twitter, Instagram to reach Gen Z· What you need to know about SnapChat· How to engage students/faculty/stakeholders and supporters to expand your reach, virally

    • Marketing Strategies for Nonprofit Success

      2014 - 2014

      While at this workshop we learned techniques for analyzing the market and developing a comprehensive marketing plan, strategies that will support our fund-raising, promote our new services, and enhance our organization's reputation and visibility through social media as well as methods for developing a marketing program that reaches both the consumers of our service and potential donors.

    • SkillPath: The Conference for Adobe Photoshop Users

      2014 - 2014

    • Southern New Hampshire University

      2021 - 2023
      Master of Arts - MA Communication, New Media and Marketing Concentration 3.918 GPA

  • Experience

    • Transmyt Marketing

      Jan 2007 - Jul 2007
      Graphic Designer

      Offered full time position after completing an internship. Research and design for multiple print and multimedia projects for various agency clients.

    • Freelance

      Jun 2007 - now
      Graphic Design & Creative Consulting

    • Brickmill Marketing Services

      Jul 2007 - Apr 2008
      Graphic Designer

      Designed and produced direct mail and front-end premiums for non-profit fundraising under strict budget template, and dieline constraints. Worked closely with account executives to establish client values, research, and communication.

    • Hippo Press

      Feb 2008 - Oct 2008
      Production Artist

    • Leap Year Publishing

      Oct 2011 - Mar 2012

      Managed globally recognized licenses and style guides, ensuring brand consistency across all products and designs; e.g. Disney, Hasbro, and Nickelodeon. Designed and developed the brand identity for the "Playskool" educational and craft line, which continues to resonate with target audiences and maintains a prominent presence in stores.Played a vital role in identifying and rectifying design errors before printing, ensuring the accuracy of printed materials and minimizing production delays. Show less

      • Graphic Designer

        Apr 2008 - Mar 2012

      • Interim Art Director

        Oct 2011 - Feb 2012

    • Manchester Community College NH

      Mar 2012 - Feb 2018

      Demonstrated versatility across a wide range of creative channels, including print and digital design, social media, event planning, photography, signage, and vendor management.Spearheaded the award-winning redesign of the college website and managed subsequent updates, ensuring continued online excellence.Conducted comprehensive audits and research to strategically cultivate and nurture vendor partnerships, resulting in substantial cost savings.Instrumentally drove engagement and fundraising across various college events, notably launching an annual dodgeball tournament/raffle, raising over $3,000 in its inaugural year benefiting the Community Service Club.Served as a subject matter expert in final portfolio reviews for graphic design students, providing valuable insights and feedback to emerging designers, contributing to their professional development and growth.Researched and stayed up-to-date on design trends and technologies, resulting in improved design quality and audience appeal. Show less

      • Creative Specialist

        Jan 2016 - Feb 2018

      • Graphic Designer

        Mar 2012 - Jan 2016

    • Southern New Hampshire University

      Feb 2018 - Sept 2023

      Recruited by the VP of Product to lead communication efforts for the Product and Program Innovation team.Developed and implemented a comprehensive communication strategy to disseminate the product vision and drive alignment across stakeholders.Established and mentored a team of creative professionals, providing guidance and support to foster continuous learning and growth.Collaborated with cross-functional teams to create engaging and informative communication materials, including interactive books, presentations, and brochures.Led the design and launch of an internal newsletter and SharePoint platform, resulting in a 60% increase in open rates, readership, and audience reach.Delivered pitch decks to industry leaders, including Google leadership, effectively conveying complex strategic positions through storytelling and visuals.Served as subject matter expert in color theory and product design system development, creating a palette that was on brand, modern, and enabled accessible designs. Show less Developed a holistic creative communications strategy for the entire university, encompassing process, project intake, storytelling, graphic design, and project management.Regularly translated complex initiatives and communications into engaging narratives tailored to specific audiences; e.g. transforming a 75-slide pitch deck into a compelling executive-level presentation, securing a $25M investment proposal.Championed process improvements for the creative team while enhancing collaboration and transparency, and providing executive leaders with a centralized platform to oversee and track ongoing projects. Show less Led the end-to-end design and development of the award-winning University strategic plan, distributed to 3,500+ SNHU stakeholders and referenced externally as an industry benchmark.Built and led a dynamic creative team with expertise in graphic design and motion graphics, driving impactful visual storytelling around the future of higher education at SNHU.Served as creative director and project lead in a collaborative project to develop a VR experience visualizing the dorm room of the future, which was presented to the CEO and university stakeholders.Selected to join a one-year task force reporting directly to the executive leader, reimagining campus business model, serving as visual communication expert and change leader to 800+ campus-facing employees (2020-2021). Show less

      • Associate Director, Strategic Communications Design - Product & Program Innovation

        Apr 2022 - Sept 2023

      • Associate Director, Design and Creative - Internal Communications

        Mar 2021 - Apr 2022

      • Associate Director, Design and Creative Innovation - Innovation Center

        Feb 2019 - Mar 2021

      • Graphic Designer - Innovation Center

        Feb 2018 - Feb 2019

    • Project Kitty Hawk

      Dec 2023 - now
      Creative Director

      Creating and delivering compelling presentations and visual narratives for executive and board-level presentations, effectively conveying complex information and strategic initiatives enabling buy-in.Acting as a creative utility for the entire organization, providing design, creative, and strategic support for product design, internal and external communications, operations and reporting, academic services, and marketing efforts.Leading the development and implementation of a comprehensive creative communication strategy, enhancing company-wide communications and ensuring alignment within the org.Collaborating with cross-functional teams to integrate strategic and visual narratives across all internal and external communications, fostering a cohesive and impactful brand presence.Managing multiple high-profile projects simultaneously, delivering high-quality creative assets within budget and adhering to brand guidelines, while staying abreast of emerging design and storytelling trends. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Lori Sargent
      Gold Award in Website Marketing Third Annual Education Digital Marketing Awards Dec 2015 Manchester Community College won a Gold award for the college website, www.mccnh.edu. I was an integral part in designing the layout and user experience, while our webmaster coded, programmed and built it.
    • Awarded to Lori Sargent
      Chancellor’s Award for Service Excellence Nominee Kim Keegan, Vice President of Students and Community Development Apr 2015 "I nominate Lori Sargent, Graphic Designer, in the Marketing Department at Manchester Community College, for the Chancellor's Award for Service Excellence.Lori is a highly trained and talented artist that uses her formidable design skills to successfully brand Manchester Community College on social media and print. She possesses a unique gift in knowing what our potential students look at, experience, and respond to, and visually makes messages that are age appropriate, attractive… Show more "I nominate Lori Sargent, Graphic Designer, in the Marketing Department at Manchester Community College, for the Chancellor's Award for Service Excellence.Lori is a highly trained and talented artist that uses her formidable design skills to successfully brand Manchester Community College on social media and print. She possesses a unique gift in knowing what our potential students look at, experience, and respond to, and visually makes messages that are age appropriate, attractive, innovative, and thought provoking.More people know about Manchester Community College than ever before, and some of this success stems from Lori's fresh, visual approach to depicting MCC as the place to be to further your education and career. No longer "just the Tech", Lori has been able, in a short period of time, to turn some of that old concept of MCC around and depict it as the forward-moving, dynamic place it continues to evolve into. Her recent bold design work for the new MCC Downtown facility is just one example of how her art style has put a fresh face upon a new main street entity of our college that garners more positive attention to our mission and commitment to our surrounding neighborhood.In addition to her artistic successes at MCC, Lori has also brought her love of sports and community engagement to faculty, staff, and students by introducing us all to NH Sports and Social Club, who now rent our new auditorium gymnasium space during the week for different athletic pursuits (dodgeball, in particular!) that are extended to include members of our community here. The 2nd Annual Dodge Ball Tournament held this fall was an even bigger hit with MCC's community members than last year, involving even more entrants and spectators in this really fun event. I believe she is a most deserving nominee and I highly recommend her for this honor." Show less
    • Awarded to Lori Sargent
      Gold Award in Newspaper Advertising Series 30th Annual Educational Advertising Awards Feb 2015 Open House advertising series printed in the Hippo Press and distributed in Southern NH. Sponsored by Higher Education Marketing Report, The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,000 entries were received from over one-thousand colleges, universities and secondary schools from all fifty states and several foreign countries. Gold awards were granted to two-hundred and ninety institutions, and silver… Show more Open House advertising series printed in the Hippo Press and distributed in Southern NH. Sponsored by Higher Education Marketing Report, The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,000 entries were received from over one-thousand colleges, universities and secondary schools from all fifty states and several foreign countries. Gold awards were granted to two-hundred and ninety institutions, and silver awards were awarded to two-hundred and six institutions.Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report. Show less
    • Awarded to Lori Sargent
      Merit Award in Student Viewbook 30th Annual Educational Advertising Awards Feb 2015 2014 College Viewbook created to showcase MCC and used largely in recruiting and distributed at college fairs, open houses, orientation and other Admissions events. Sponsored by Higher Education Marketing Report, The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,000 entries were received from over one-thousand colleges, universities and secondary schools from all fifty states and several foreign countries. Gold… Show more 2014 College Viewbook created to showcase MCC and used largely in recruiting and distributed at college fairs, open houses, orientation and other Admissions events. Sponsored by Higher Education Marketing Report, The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,000 entries were received from over one-thousand colleges, universities and secondary schools from all fifty states and several foreign countries. Gold awards were granted to two-hundred and ninety institutions, and silver awards were awarded to two-hundred and six institutions.Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report. Show less
    • Awarded to Lori Sargent
      Silver Award in Brochure Category 30th Annual Educational Advertising Awards Feb 2015 2015 Top-10 Reasons to Start at a Community College tri-fold. Printed and distributed in financial institutions in Southern NH.Sponsored by Higher Education Marketing Report, The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,000 entries were received from over one-thousand colleges, universities and secondary schools from all fifty states and several foreign countries. Gold awards were granted to two-hundred… Show more 2015 Top-10 Reasons to Start at a Community College tri-fold. Printed and distributed in financial institutions in Southern NH.Sponsored by Higher Education Marketing Report, The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,000 entries were received from over one-thousand colleges, universities and secondary schools from all fifty states and several foreign countries. Gold awards were granted to two-hundred and ninety institutions, and silver awards were awarded to two-hundred and six institutions.Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report. Show less
    • Awarded to Lori Sargent
      Silver Award in Class Schedule 30th Annual Educational Advertising Awards Feb 2015 2014 Fall/2015 Spring printed Course Scheduler - Distributed by the Hippo Press throughout Southern New Hampshire.Sponsored by Higher Education Marketing Report, The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,000 entries were received from over one-thousand colleges, universities and secondary schools from all fifty states and several foreign countries. Gold awards were granted to two-hundred and ninety… Show more 2014 Fall/2015 Spring printed Course Scheduler - Distributed by the Hippo Press throughout Southern New Hampshire.Sponsored by Higher Education Marketing Report, The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,000 entries were received from over one-thousand colleges, universities and secondary schools from all fifty states and several foreign countries. Gold awards were granted to two-hundred and ninety institutions, and silver awards were awarded to two-hundred and six institutions.Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report. Show less