Experience

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  Accenture

  May 2016 - Sept 2019

  Application development analyst

  • Meticulously worked on Process improvement, RCA, escalation tapping including assessing outcome.• Optimal working on Incidents / Change Management and service delivery for projects.• Improved the performance from 60% to 80% of the onboarding system.

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  Unacademy

  Jun 2020 - Sept 2020

  Channel operations manager

  • Built Influencer network from 0 to 100+ & acted as a Key Account Manager.• Researched, analyzed, and reported keyword optimization and trends.• Managed organic social media content to build customer base.• Developed influencer strategy for launch and growing the brand following to 1M+ in 1 year.• Owned the influencer engagement roadmap, collaborating with the various internal stakeholders in implementation and in driving work plans• Scheduled content review meetings, casting meetings and recap meeting checkpoints ensuring all key partners are in attendance.• Coordinate influencer content for multiple social channels at key events, including live content (for example Instagram Stories, YT live)• Analyzed social media campaigns to determine the success.• Negotiate influencer contracts for all influencer collaborations, including annual partnerships, working together with the legal team, and negotiating terms with external agencies. Show less

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  Unacademy

  Jan 2021 - Nov 2022

  • Led a cross-functional team of 10 members responsible for sales, marketing, business development, end-to-end order execution & fulfillment.• Executed optimal GTM strategies to have a fruitful alliance with close to 120+ educators across the World.• Developed email campaigned that improved retention rate by 30%.• Penetrated new market through strategic planning, analysis, advertising, promotions, events, and communications.• Worked on Social Media channel SEO and increased the subscriber base by 45% month on month.• Established in-house knowledge base of all marketing content that was leveraged by sales team to gather 20% more active users on platform.• Increased sales volume for the category by 5X within just 4 months through market development and growth strategy.• Achieved monthly revenue growth of 15% through client acquisition and footprint expansion.• Piloted revenue-based payout for Influencers reducing fixed spend by 43% and increasing revenue contribution.• Manage the P&L and focus on high revenue generation. Show less

  • Senior Manager

    Apr 2022 - Nov 2022

  • Category Manager

    Jan 2021 - Apr 2022
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  Mosaic wellness

  Nov 2022 - Dec 2023

  Senior growth manager

  - Acquire new customer via paid marketing.- Strategies new channels to reach out to new audience.- Optimise the cost and increase the revenue.

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  Salesforce

  Mar 2024 - now

  Digital marketing manager

  - Managed day-to-day execution of digital demand-generation activities, including SEM, SEO, web traffic, and conversion optimization.- Tracked, tested, and optimized paid acquisition channels, such as PPC, retargeting, and content syndication, to maximize performance.- Conducted in-depth reporting and analysis of campaigns, tracking lead generation and key performance indicators (KPIs).- Collaborated with cross-functional teams, including creative, media, and digital departments, to deliver cohesive marketing programs.- Developed and managed marketing budgets, ensuring accurate tracking of ROI, and provided regular reporting and analysis to stakeholders.- Built and maintained a deep understanding of customer personas, buyer journeys, and customer pain points to inform and refine marketing strategies. Show less