Christopher Rudloff Stein

Experience

• 

  Mega

  Dec 2009 - Sept 2011

  National TV News Reporter

  Key national stories covered: "8,8 Earthquake and Tsunami in Chile", "33 Miners rescue", "Social and student protests" and "Presidential elections"

• 

  Nestlé

  Sept 2011 - now

  Managing Nestlé for Healthier Kids (N4HK) transformation from unbranded corporate program to reputational & business oriented flagship initiative:- Deployed 4 global campaigns in 60 countries to build kids’ healthier food habits bridging to healthier Nestlé portfolio reaching 750 Mio. parents- Expanded N4HK platform to top retailers, delivering 50% av. sales uplift for Nestlé portfolio in France, Italy, MENA, Argentina, Mexico, China, etc.- School program digitalization impacting 27 Mio. children in 84 countries Show less Acting Manager of Corporate Communications Team - 7 months- Pre-NAN crisis management: media, position statements, HQ reporting- Co-produced 2017 'Pacific Alliance Nestlé Needs YOUth Summit' involving Latam authorities, Top media & influencers, 2000 guests- Co-produced best in class Purina Factory opening involving President and authorities reaching full coverage by top national media- Improved corporate website reaching 34% traffic increase (‘18 vs. ‘17), social media channels reaching av. 1.8 Mio. people Show less - Built omnichannel eContent fundamentals: identified retailers’ capabilities & strategy, produced best in class SEO-friendly eContent for 1100 SKUs- Improved discoverability on top websites (Brick & Mortar, Pure Players, own channels) for 30 brands- 'Buy Now' Button in Dairy, Coffee, Food, Purina, Nestlé recipe websites- SEO & SEM for all brands with focus on eRetailer ROAS optimization- Capitalized on social listening insights: Triton creative idea with organic reach of 2 Mio. on Facebook, Nescafé Twitter viral response Show less - Led annual corporate strategic communication plan, incl. major events- 1st in Food industry in Chile to create and implement corporate social media communication strategy & governance. Trained Nestlé teams & agencies- As member of ‘Food Labeling’ & ‘Dairy Suppliers’ issue committees led media relations, position statements, political discussion coverage - 360° communication plan for Cancura opening, strategic Dairy factory- Comms. strategy Nestlé CSV Forum, Nestlé HQ recognized best practice Show less

  • R&D Communications & Events Manager

    Aug 2021 - now

  • Global Corporate Children Program Manager

    Feb 2019 - Aug 2021

  • Corporate Communications Senior Specialist

    Aug 2017 - Jan 2019

  • Digital & eContent Market Advisor

    Jul 2016 - Dec 2017

  • Global Corporate Communications Digital Specialist

    Jan 2016 - Jun 2016

  • Global Digital Acceleration Team member

    May 2015 - Dec 2015

  • Digital Market Advisor

    Feb 2014 - May 2015

  • Corporate Communication Analyst

    Sept 2011 - Feb 2014