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Ekaterina C.

Ekaterina C.

Research Executive

Followers of Ekaterina C.1000 followers
location of Ekaterina C.Ko Samui, Surat Thani, Thailand

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  • Timeline

  • About me

    Marketing Manager | CRM | Lead Generation | Trilingual | Hospitality Blogger

  • Education

    • MBA ESG

      2013 - 2013
      Master of Business Administration (M.B.A.) Marketing et Publicité

      Activities and Societies: International Student Association Marketing in the Luxury Industry, Digital Marketing, Communication, Advertising, etc...Thesis: "Customer Relationship Management, CRM, in a logistics company".

    • Assumption University

      2008 - 2009
      MBA General Management (US curriculum, English programme) 3.67/4 GPA

      Published thesis: "Moscow teenagers' consumer behaviour - a study on subcultures".

    • EDHEC Business School

      2009 - 2009
      MBA Marketing 16/20

      Activities and Societies: French Business & Environment, Management Styles Seminars Exchange program (Erasmus equivalent)

  • Experience

    • Synovate

      Feb 2006 - Jun 2007
      Research Executive

      Synovate was an independent international research agency that joined Ipsos in 2011.- Analysis and coordination of quantitative research projects for both FMCG and B2B clients- Preparation of reports for clients such as Coca-Cola, DHL, Philip Morris, Reckitt Benckiser, Audi- Research topics: brand reputation, customer attitude and satisfaction.

    • SCG

      Feb 2009 - Jul 2013
      Business Development Project Manager

      SCG Trading - leading international commerce company in Thailand, part of the SCG Group.- Business development and client acquisition in new markets, such as Russia & France - Market research- Sales of recycling materials, such as OCC, steel scrap, PET, and raw materials, such as tapioca starch, HDPE and PP plastic granules, caustic soda.- Gained awareness, during the fieldwork and inspections, of the importance of recycling and the pollution impact.

    • GROUPE IFOP

      Jul 2013 - Jan 2024

      - Brand and CSR campaigns >> client portfolio diversification (+25%)- Services marketing, communications 360, CRM, SEO, SMM >> qualified lead generation (+20%), website traffic (+30%), LinkedIn audience engagement (+50%)- Commercial and experiential conception of activations >> 30 events, resulting in additional sales, client retention and boosted brand image.- Reporting to Marketing Director and CEO, managing a team of four, coordination with Sales, IT teams and web, creative, digital agencies Show less

      • Marketing & CRM Manager

        Jan 2022 - Jan 2024

      • Project Manager, InCapsule by Ifop

        Jul 2013 - Dec 2021

    • Punk Production

      Nov 2024 - now
      Marketing and client relations consultant

      Client support in content creation, visibility, benchmarking, and differentiation. Management of the entire acquisition cycle: brand awareness (attract), lead tracking (engage), conversion, and retention (delight). Project management, team leadership, and coordination of technical experts (web development, SEO, SEA, Google Ads, Meta Ads).

  • Licenses & Certifications

    • Savoir être - S'adapter au changement

      ID FORMATION
      Feb 2025
      View certificate certificate

    • Savoir être - Prendre des initiatives et être force de proposition

      ID FORMATION
      Feb 2025
      View certificate certificate

    • Savoir être - Faire preuve de leadership

      ID FORMATION
      Feb 2025
      View certificate certificate