Anna Kiyko

Experience

• 

  Citi

  Jul 2014 - Aug 2014

  Intern
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  KPMG

  Jan 2015 - Apr 2015

  Intern
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  VTB24

  May 2015 - Aug 2015

  Intern
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  Vnesheconombank

  Mar 2016 - Apr 2016

  Intern
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  EY

  Oct 2016 - Mar 2017

  Audit Staff

  - Identified potential audit issues in banks and financial institutions or unusual relationships in financial statements with detailed analytical trend analysis- Operated in a regulated environment, with a focus on protecting the capital markets and the investing public.- Spearheaded comprehensive audit procedures, ensuring compliance with industry regulations and delivering accurate financial reports that were relied upon by the capital markets and clients, resulting in a 15% reduction in audit discrepancies. Show less

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  Bristol Myers Squibb

  May 2018 - Sept 2020

  Bristol Myers Squibb (BMS), is a global biopharmaceutical company whose mission is to discover, develop and deliver innovative medicines that help patients prevail over serious diseases. The company consistently ranks on the Fortune 500 list of the largest U.S. corporations. For fiscal 2023, it had a total revenue of $45.0 billion.- Ensured solid communication with sales, marketing, and product development teams- Developed and implemented visit plans based on marketing and sales strategy- Participated in national and regional congresses and support KOL (key opinion leaders)- Collaborated with media agencies and suppliers to optimize promotional campaigns, contributing to a 6% increase in ROI- Generated in-depth analysis of the pharmaceutical market, including market share, sell-in/sell-out, and stock control, resulting in an 8% improvement in forecasting accuracy- Oversaw budget tracking for media activities, achieving a 10% reduction in marketing cost- Spearheaded product development initiatives and executed multichannel promotion strategies, resulting in a 7% increase in brand visibility and market penetration Show less

  • Senior Marketing Specialist

    Nov 2019 - Sept 2020

  • Marketing Specialist

    May 2018 - Nov 2019
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  Mail.ru Group

  Sept 2020 - Mar 2021

  Delivery Club, Ecommerce Junior Manager

  Delivery Club is the largest food delivery service in Russia (SaaS). It was founded in 2009 in the marketplace format, and since 2016 the team has been developing the logistics service. In 2019, it became part of the O2O-platform (online-to-offline) for food and mobility markets, which had been created jointly by Mail.ru Group and Sberbank. Today Delivery Club is: >250 cities >40,000 restaurants on the platform >900 employees 5.5 million orders every month- Implemented a daily tracking of business performance: GMV (Gross Merchandise Value), net Revenue per order, MCPO (Marketing Cost Per Order), LCPO (Logistic Cost Per Order), Fail Rate- Presented monthly reports to the CEO, utilizing data analysis and visualization techniques to highlight key indicators, charts, and trends, leading to strategic decision-making and increased profitability- Discovered strategies to increase online sales and acquire new customers- Developed and executed a strategic promo campaign on MyTarget, featuring a 20% discount- Identified high performing promocodes that drove a 12% increase in GMV and a 8% reduction in MCPO- Expanded customer engagement by 16% applying CRO, recommending restaurants based on past experiences- Supervised A/B testing on landing pages and optimized page elements, generating a 11% raise in conversion rates and a 5% decrease in bounce rates. Show less

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  Realme

  Mar 2021 - Mar 2022

  Ecommerce Manager

  realme is a technology brand officially established in 2018. It was reported to be the fastest growing brand to reach the 50 million smartphone sales in October 2020 and became the fastest-growing 5G smartphone brand in March 2022.At present, realme has entered 61 markets worldwide, including Asia, Europe, Oceania, Middle and East Africa, etc.- Eshop management on the three prominent ecommerce platforms (Ozon, Yandex.Market, Wildberries);- Controlled key business performance indicators including GMV, stock levels, turnover rate, delivery status, forecasted sales on a weekly basis;- Presented monthly progress reports, addressing issues and providing valuable insights based on promotional, customers’ and assortment data analysis to improve customer experience and category performance;- Performed 2000-unit sales from the eshop on OZON established from scratch within the first two months (3P FBM model);- Increased GMV by 10% through CR analytics by implementing personalized ads;- Reduced customer support issues by 9% and improved customer satisfaction by 11%- Conducted thorough keyword research and applied effective keyword strategies that accelerated click-through rates (CTR) by 16% and decreased cost per click (CPC) by 13%.- Handled six to seven-figure budgets for an efficient and scalable media mix aligned towards the business targets by researching and testing different target audiences, creatives and placements increasing the overall sales by 12%. Show less

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  3Logic Group

  Apr 2022 - Aug 2023

  Project Manager

  3Logic Group’ positions in the CNews100:– Top 9 Russian largest IT companies– Top 3 in largest manufacturers and distributors (up from the 9th position compared to 2021)– Top 4 in the most efficient IT companiesThe company distributes computer equipment and components. 3Logic Group also produces more than 100,000 units of computing equipment under its own brands: Raskat, Crusader and Fragmachine.- Led the implementation and launch of an electronics webshop on the four prominent ecommerce platforms (Ozon, Yandex.Market, Wildberries and SBER), utilizing API integration via ERP software;- Drove the commercial performance by co-managing the commercial strategy and calendar;- Spearheaded B2C trading and growth strategy within 3P FBW model- Analyzed market trends, pricing data, competitor activities, and customer insights to identify growth opportunities;- Coordinated the assortment and product roadmap, aligned with C-level stakeholders;- Achieved and sustained monthly sales target of $650,000 within five months;- Enhanced GPUs’ profitability by 11% via targeted market analysis;- Raised revenue growth by 15% on marketplaces through strategic initiatives- Participated in planning digital marketing campaigns and defined long-term marketing vision for the project, including SEO, SEM, ensuring a 10% uplift in reach and impact.- Crafted strategic media plans for a wide range of SKUs, resulting in a 7% increase in market share and brand visibility. Show less