Gitesh Sharma

Experience

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  IYogi Technical Services

  Jul 2010 - Dec 2011

  SEM & SEO Executive

  - Analyzed SEM Account performance on regular basis to ensure optimal campaign performance. - Making recommendations on landing page content and ad copy to maximize quality score - Handling project for US, UK, AU & Ireland country. - On a regular basis, I had to consult with Tech Teams, Floor TL to know whether they were getting relevant calls or not and accordingly I used to optimize campaigns. - Have worked on Marin Software. - Managing campaigns for Norton, McAfee and Symantec antivirus and optimize conversion and CPA. Show less

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  HT Media Ltd

  Jan 2012 - Nov 2014

  Assistant Manager - Digital Marketing

  led the Shine.com APP development focusing on customer journey ( UI and UX) and delivered India's second-largest app in the job industry with 5Million+ App installations.Led the shine.com website's customer journey (UX) and reduced the customer acquisition cost by 40%.Delivered an average of 8,000 acquisitions per day for shine.comDelivered an average of 10,000 app download per day for shine.comOptimize the digital performance of Desimartini.com (India's version of IMDB), increased the customer acquisition by 80%, and save the capital expenditure by 47%Optimize the digital performance for HTCampaus.com, and increase the customer acquisition by 65% and save the capital expenditure by 47%Optimize the e-commerce business of Shine.com and increased the ROI by 3X. Show less

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  UAE Exchange

  Dec 2014 - Apr 2017

  Digital Marketing Manager - Global

  Managed UAE Exchange's all three e-portals uaeexchange.com, money2anywhere.com, and gocashcards.com Responsible for Leading the marketing strategy and building the roadmap.Drove 27% conversion growth and 37% traffic growth for money2anywhere.com, 23% growth in the lead and 31% growth in traffic for gocashcards.com, and 45% traffic growth for uaeexchange.com YOY.Developed plan for the new mobile site. Managed full project lifecycle: strategy, design, development, testing, and implementation. Increased conversion by 7%, reduced bounce rate by 11%, and improved user engagement.Responsible for site analytics and testing to drive growth for websites KPIs. Used a/b and multivariate testing to drive 5% improvement in site conversion. Improved user engagement through detailed analytics and user testing.Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion. Resulted in 11% increase in lead, 8% increase in visit duration, and 3% decrease in bounce rate.Grew branded and non-branded organic traffic 50% for uaeexchange.com, 20% for money2anywhere.com and 25% for gocashcards.com through site optimization and PR/link-building campaigns. Manage SEO strategy and campaigns to grow user base and improve brand awareness.Coordinated affiliates, referral, and social media programs to spur growth and attract new users to the brand. Increased referral traffic for uaeexchange.com by 40% and new user traffic by 30%. for money2anywhere.com, increased referral traffic by 70% and new user traffic by 50%, and for gocashcards.com increased referral traffic by 50% and new user traffic by 40%. Built strong relationships with vendors, agencies to manage all e-commerce technology partners. Integrated several third party technologies: heat map, email marketing, and testing software. Show less

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  Multiple start-ups

  Feb 2017 - now

  Investor and Advisor
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  NSHAMA

  May 2017 - Jun 2021

  Marketing Manager - Digital and Offline

  Responsible for the complete spectrum of Marketing activities including leadgeneration, digital branding/engagement, seo, social media, email, vendormanagement, operations & process setup, etc.Major Achievements :- Launched more than 50+ successful promotion campaigns.- Launched town square park opening campaign and drove 25k+ attendees forthe event. it is one of the successful campaigns in the region.- Increased branding and engagement on social platforms through organicand sponsored promotions. This includes the successful "RamadanPromotion” campaign which was able to reach 800k+ unique users.- Increased 50% in qualified leads, and 15% in sales by data analysis- Developed an outdoor brand awareness strategy, and campaign to showcase the brand within key locations- Revamp nshama.ae website for better user experience- Enabled e-commerce on nshama.ae website- WhatsApp integration with website- Town Square app development- Successful CRM integration with lead generation channels- Initiated free shuttle bus service for Town square community- Developed town square dubai community website Show less

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  MultiBank Group

  Mar 2020 - Jul 2022

  Performance Marketing Manager

  Acquired new clients globally to trade Forex (FX), Crypto products, Shares, Metals, and other CFDs through performance marketing.- Responsible for SEM, SEO, Social Media, Email & CRM.- Setup campaigns, manage communication distribution, optimize product funnels, creative and digital performance.- Ownership of customer insights, buyer personas, untapped opportunities, revenue performance.- Managing 80+ affiliate’s partners across the globe, negotiate terms, setup KPIs and financial structure.- Tripled lead generation within three months, driving significant growth in potential customer base. Show less

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  Emaar

  Aug 2021 - Oct 2023

  Head of Marketing - Property Launches | Digital Marketing
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  Imtiaz Developments

  Nov 2023 - now

  Head of Marketing