Tara Cottrell

Experience

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  Buzzillions

  Jan 2007 - Apr 2009

  Web Producer

  Worked closely with designers and engineers (in-house and outsourced) to launch a major redesign. Built and populated promotional pages using Endeca. Designed and wrote email campaigns. Tracked click through rates and conversion. Created design mockups and gnerated reports using Omniture, Crazy Egg and Google Analytics for all stages of development, from weekly launches to large scale redesigns. Maintained, wrote and edited the consumer facing blog for Buzzillions. Wrote and produced online help section and FAQs. Show less

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  Red Tricycle

  Jan 2010 - Jan 2011

  Freelance Writer

  Writer and editor on a number of freelance projects such as online guides and PR campaigns. Writer for Red Tricycle San Francisco edition and for Demand Media and Camino PR in New York.

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  Dump Your Frump

  Jan 2011 - Nov 2015

  Writer, Content Manager

  Founder, designer and producer at Dump Your Frump,(dumpyourfrump.com) a women's lifestyle blog. Built on WordPress, launched June 2011, built to 60K page views monthly. Run all social media, including email campaigns, guest posts and Twitter. Built active Facebook fan page and subscriber list.

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  SRI International

  Mar 2012 - May 2012

  Web Content Developer; Contractor

  Developed and built new content, pages and nodes using Drupal for SRI International's new corporate website. This included building and publishing pages from content input to the final QA process while incorporating SEO and website compliance guidelines.

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  Stanford University

  Mar 2013 - Oct 2017

  Web Content Manager, Stanford Graduate School of Business

  Manage content strategy and produce online and multimedia content. Track and measure engagement for a variety of digital content using analytics. Strategically plan content efforts for the MBA program. Create graphic components, layout, UX design and manage tone and usage guidelines. Design and produce videos, using Camtasia for instructional content. Manage the editorial calendar and work with a variety of teams for deliverables and to promote content highlight events. Create print materials using InDesign, static video promotion screens using Photoshop and digital content through Drupal and other internal systems. Show less

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  Craze

  May 2016 - Jul 2018

  Content Editor

  Content Editor and Curator at Craze, a platform enabling users to monetize their popularity, passion or expertise through the creation of media-rich micro channels.

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  Freeman Spogli Institute for International Studies

  Jul 2019 - now

  Communications Specialist, Cyber Policy Center

  Manage web content, social media, graphic design and event promotion, for the seven programs of the Cyber Policy Center at Stanford’s Freeman Spogli Institute for International Studies.