Pedro J. Aguilera Rio

Pedro J. Aguilera Rio

Assistant Project Manager and Assistant Technical Officer

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location of Pedro J. Aguilera RioGreater Barcelona Metropolitan Area

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  • Timeline

  • About me

    National Key Accounts Manager en JDE Peets | ex DANONE

  • Education

    • Escola Frederic Mistral-Tècnic Eulàlia

      2003 - 2005
      Technological bachelor's degree
    • Universitat Politècnica de Catalunya

      2006 - 2009
      Grade in Construction Engineering Civil Constructions Premio al mejor expediente académico de la promoción
    • Universitat Politècnica de Catalunya

      2009 - 2011
      Civil Engineering Marine Engineering
    • EADA Business School

      2012 - 2012
      Business Management for Entrepreneurs
  • Experience

    • ISOLUX CORSAN

      Sept 2007 - Jun 2009
      Assistant Project Manager and Assistant Technical Officer

      Assistant Project Manager during Sagrera's railway platform execution (Sagrera-Nudo de la Trinidad section, AVE Madrid-Barcelona). My tasks consisted of site visits, proper implementation control, measurement, deadlines monitoring and providers contracting. I also participated in draft and drawings amendments.

    • ROIG S.A. OBRES, SERVEIS I MEDI AMBIENT

      Jun 2009 - Oct 2010
      Assistant Project Manager

      Assistant Project Manager during the execution of various construction projects: Magaluf sports complex, bike lanes, Calvià paddle fields, PM-19 highway's drainage works and several playgrounds. My tasks consisted of site visits, proper implementation control, measurement, deadlines monitoring and providers contracting.

    • EADA Business School

      Mar 2012 - Jun 2012
      Business Management for Entrepreneurs

      Crash course impartido por la escuela de negocios EADA a los finalistas del concurso Emprén UPC. Se abarcan los conceptos de gestión empresarial necesarios para desarrollar una empresa desde el inicio de la idea hasta la fase de productividad máxima del negocio.

    • Danone

      Jun 2012 - May 2018

      Responsible for the Danone, Actimel, Vitalinea, Danonino, MPD, Savia, Densia & Les 2 Vaches. €320 million/yearDanone Brand Size & Prize strategy for 2018, €2 extra million/year.2 Big Bang moments coordination. Actimel June-July +2% vs LY & Danone Brand September-October +5% vs LY.Presentation of the Danone Brand shopper activation as a best practice to the USA, Europe, Russia & Japan CBUsLaunch of 3 new Actimel SKUs & 4 Danone Brand SKUsField challenge & incentives plan for the Actimel & Danone Brand moments Show less

      • Shopper & Trade Marketing Manager

        Apr 2017 - May 2018
      • Key Account Manager Away from Home

        Aug 2016 - Mar 2017
      • Field Sales Manager Modern Trade

        Mar 2015 - Jul 2016
      • National Automatic Orders Generation Manager

        Oct 2013 - Feb 2015
      • Business Analyst

        Sept 2012 - Oct 2013
      • Order Support Manager

        Jun 2012 - Sept 2012
    • JDE Peet's

      Jun 2018 - Apr 2023

      Responsible for Carrefour, Grupo Eroski, Consum, MediaMarkt & Electro, 93 million/yearNegotiating 2021+2022 local and international agreements with customers and establishing a timeline for the counterparts.Price increase negotiations FY'21&22&23, defending accounts Gross Profit.Establishing and overseeing internal budgets & promo budgets.Strategic plannings to improve customers results, yearly Customer PlansLeader of the customer teams, with field teams, logistics, CDMs & trade marketingListings on top along 2021&22Negotiation of L’Or permanent displays Show less Responsible for Nationals Accounts, €180 million/yearManager of a 4 people team, and directly responsable for CarrefourLeader for the OPEX AOP (WD, 2dy displays, promo, SOS) & monthly reporting at Sales Meeting.Responsible for the annual Shopper Center with customer, creating the core presentation & the story sellings.Leader with my team for the annual promo postmortems & JDE promo policyResponsible for PoS materials & displays ROI calculations + brands guidelines by channel.Category management with the team for Carrefour, Grupo Eroski, Alcampo & ECI of the Coffee&Tea new planogramsSoS and space plans actions for the Field Sales Team.Negotiation with rackjobber agencies Show less

      • National Key Account Manager

        Nov 2020 - Apr 2023
      • National Customer Development Manager

        Jun 2018 - Oct 2020
    • Grupo Freixenet

      Apr 2023 - now
      Head of Regional Accounts
  • Licenses & Certifications

    • Certificate in Advanced English

      University of Cambridge
    • Driver's license

      DGT
    • Grade 4 in Intermediate Music Level

      Aulos Escola de Música
    • Immediate Health Care II

      Cruz Roja España
    • Lifeguard

      Cruz Roja España
    • Ocean yachtmaster

      Generalitat de Catalunya, Departament d'Agricultura, Alimentació i Acció Rural
    • Short Course on Port Engineering

      Ankara University
  • Honors & Awards

    • Awarded to Pedro J. Aguilera Rio
      Finalista concurso Emprén UPC por la empresa EnergeticRain Programa INNOVA Mar 2012 Finalista y desarrollando plan de negocio con el asesoramiento de EADA para un proyecto de energías renovables
    • Awarded to Pedro J. Aguilera Rio
      Grant for studing the Master in Coastal and Marine Engineering and Management Port of Barcelona Sep 2011
    • Awarded to Pedro J. Aguilera Rio
      COLAB 2011 grant Generalitat de Catalunya Sep 2010
    • Awarded to Pedro J. Aguilera Rio
      Beca BEST Ankara para la realización de un curso en Ingeniería Portuaria en Turquía BEST Ankara Jun 2010
    • Awarded to Pedro J. Aguilera Rio
      Construction Engineering's valedictorian award Civil Engineering School (UPC) Oct 2009