Pedro J. Aguilera Rio

Experience

• 

  ISOLUX CORSAN

  Sept 2007 - Jun 2009

  Assistant Project Manager and Assistant Technical Officer

  Assistant Project Manager during Sagrera's railway platform execution (Sagrera-Nudo de la Trinidad section, AVE Madrid-Barcelona). My tasks consisted of site visits, proper implementation control, measurement, deadlines monitoring and providers contracting. I also participated in draft and drawings amendments.

• 

  ROIG S.A. OBRES, SERVEIS I MEDI AMBIENT

  Jun 2009 - Oct 2010

  Assistant Project Manager

  Assistant Project Manager during the execution of various construction projects: Magaluf sports complex, bike lanes, Calvià paddle fields, PM-19 highway's drainage works and several playgrounds. My tasks consisted of site visits, proper implementation control, measurement, deadlines monitoring and providers contracting.

• 

  EADA Business School

  Mar 2012 - Jun 2012

  Business Management for Entrepreneurs

  Crash course impartido por la escuela de negocios EADA a los finalistas del concurso Emprén UPC. Se abarcan los conceptos de gestión empresarial necesarios para desarrollar una empresa desde el inicio de la idea hasta la fase de productividad máxima del negocio.

• 

  Danone

  Jun 2012 - May 2018

  Responsible for the Danone, Actimel, Vitalinea, Danonino, MPD, Savia, Densia & Les 2 Vaches. €320 million/yearDanone Brand Size & Prize strategy for 2018, €2 extra million/year.2 Big Bang moments coordination. Actimel June-July +2% vs LY & Danone Brand September-October +5% vs LY.Presentation of the Danone Brand shopper activation as a best practice to the USA, Europe, Russia & Japan CBUsLaunch of 3 new Actimel SKUs & 4 Danone Brand SKUsField challenge & incentives plan for the Actimel & Danone Brand moments Show less

  • Shopper & Trade Marketing Manager

    Apr 2017 - May 2018

  • Key Account Manager Away from Home

    Aug 2016 - Mar 2017

  • Field Sales Manager Modern Trade

    Mar 2015 - Jul 2016

  • National Automatic Orders Generation Manager

    Oct 2013 - Feb 2015

  • Business Analyst

    Sept 2012 - Oct 2013

  • Order Support Manager

    Jun 2012 - Sept 2012
• 

  JDE Peet's

  Jun 2018 - Apr 2023

  Responsible for Carrefour, Grupo Eroski, Consum, MediaMarkt & Electro, 93 million/yearNegotiating 2021+2022 local and international agreements with customers and establishing a timeline for the counterparts.Price increase negotiations FY'21&22&23, defending accounts Gross Profit.Establishing and overseeing internal budgets & promo budgets.Strategic plannings to improve customers results, yearly Customer PlansLeader of the customer teams, with field teams, logistics, CDMs & trade marketingListings on top along 2021&22Negotiation of L’Or permanent displays Show less Responsible for Nationals Accounts, €180 million/yearManager of a 4 people team, and directly responsable for CarrefourLeader for the OPEX AOP (WD, 2dy displays, promo, SOS) & monthly reporting at Sales Meeting.Responsible for the annual Shopper Center with customer, creating the core presentation & the story sellings.Leader with my team for the annual promo postmortems & JDE promo policyResponsible for PoS materials & displays ROI calculations + brands guidelines by channel.Category management with the team for Carrefour, Grupo Eroski, Alcampo & ECI of the Coffee&Tea new planogramsSoS and space plans actions for the Field Sales Team.Negotiation with rackjobber agencies Show less

  • National Key Account Manager

    Nov 2020 - Apr 2023

  • National Customer Development Manager

    Jun 2018 - Oct 2020
• 

  Grupo Freixenet

  Apr 2023 - now

  Head of Regional Accounts