Violeta Piñon

Experience

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  TIMwe

  Mar 2010 - Jan 2012

  Online Marketing for South cone: web and mobile services subscription campaign creation,communication, partnerships and design strategies. Yahoo manager for Chile, Colombia and Venezuela. Campaigns optimization, RMX andGoogle Adwords and Analytics reports. . Search and Display campaign managementAccount Manager, media planning and performance reports.

  • Marketing Executive

    Jul 2011 - Jan 2012

  • Account Manager

    Mar 2010 - Jul 2011
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  Fotter.com.ar

  Feb 2012 - Feb 2015

  Brand positioning strategies, SEM and Display campaings supervision. Media plan andspecial marketing actions. Responsible for the Email Marketing strategy and basesegmentations. Social media marketing jobs recruiting and training, graphic design andphotography team recruiting and training. Customer engagement strategies, and customerlifetime value analysis. Responsible for website design and communication and specialdates landing pages. Startup of FWS (Fotter web services), marketing services and resultsanalysis for brands. Show less

  • Marketing Manager

    Oct 2012 - Feb 2015

  • Marketing Executive

    Feb 2012 - Sept 2012
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  DeCruceros.com

  Mar 2015 - Jul 2017

  Marketing Manager

  Online and offline advertising campaign planning. Marketing department budgetmanagement, outsourcing agencies hiring and managing different proyects with eachagency. Incentives for sales team, commercial deals with Navy Companies, fidelityprogrammes for clients and follow up of these proyects. Digital marketing campaignssupervision, marketing team coordination and proyect management for outsourcingdeveloping team. Proyects: mobile site of decruceros.com and ecommerce website forUncrucero.com Show less

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  Profesional Independiente

  Jul 2017 - Jan 2023

  Digial Marketing Freelance

  Digital marketing consultant for small businesses. Social media strategy, digital marketing plan, resultdriven.Project management for Ecommerce projects: store setup, brand positioning, product strategy andinbound marketing.

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  Balloon Group

  Jun 2019 - Nov 2019

  Digital Marketing Consultant

  Digital Marketing Strategy for ecommerce clients from Argentina, Ecuador and Mexico. Market researchand competition analysis. Meetings with clients, planning and results presentations. Social Mediastrategy and web content.Media planning and perfomance campaings setup. Results analysis.Team Leader: manager of content team, design and account manager, team projects. Ecommerce toolsskills: SEM; SEO, email marketing, Analytics, management tools and CRM.

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  Conway+Partners

  Jan 2020 - Mar 2021

  Sr Digital Project Manager

  Digital Project Manager for real estate clients in the USA. Responsible for the design and developmentof eye catching websites, apps and digital materials. Creating the brand’s digital ecosystem. Social Mediastrategy and Digital marketing strategy. Benchmarking, Meetings with clients, planning and resultspresentations and analysis.Team Member work together with content team, design and account manager.Web tools skills: Wordpress, Magento,SEM; SEO, email marketing, Analytics, management tools andCRM. Show less

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  Lenovo

  Mar 2021 - now

  Ecommerce Merchandiser Manager NA

  Marketing de productos Lenovo en los ecommerce de US y Canadá. Tácticas para la performance de productos y páginas de contenido. -KPI: Enfoque en CR, RPV y Revenue para medir perfomance de categorias de productos como Tablets y Smart Devices en los diferentes sitios y audiencias.-Planificaciones comerciales: plan de campañas y promociones con equipos de management, producto, precio, diseño y desarrollo y merchandiser.-UX: A/B testing para mejorar la experiencia del usuario en desktop y mobile.-Proyectos Especiales: apoyo especial para la migracion de plataforma de ecommerce en 2021, testeo de perfomance de páginas, analisis de user journey y seguimiento de sprints de mejoras tecnológicas para la nueva plataforma. Show less