
Logan Davis
Store Clerk

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About me
Manager, SEM at Spark Foundry
Education

Miami University
2012 - 2016Bachelor of Arts (B.A.) Interactive Media Studies (IMS)Activities and Societies: Best Buddies - Mentor and maintain relationships with adults who have intellectual or developmental disabilities. Includes one on one meetings, with various games and activities, as well as continued communication via phone and email. December, 2016 graduate of Miami, University in Oxford, OH. Majored in Interactive Media Studies (IMS). Extensive education and project work in digital media, including web design and development, web analytics, social media marketing, digital branding, and graphic design.Significant IMS Projects included: 1) Usability and Digital Media Design – worked with Sparkpeople and Concert:Nova to design a new interface for websites to improve customer satisfaction and ease of use. 2)… Show more December, 2016 graduate of Miami, University in Oxford, OH. Majored in Interactive Media Studies (IMS). Extensive education and project work in digital media, including web design and development, web analytics, social media marketing, digital branding, and graphic design.Significant IMS Projects included: 1) Usability and Digital Media Design – worked with Sparkpeople and Concert:Nova to design a new interface for websites to improve customer satisfaction and ease of use. 2) Information and Data Visualization – created an interactive website for a security company, applying new design features and layouts.3) Web and Social Media Analytics – simulated company turnover rates and applied digital analytics to create optimal success (turnover rates) for profitable growth. Show less
Experience

Kroger
Dec 2013 - Dec 2015Store ClerkPart-time, hourly, during the summer or on breaks from Miami, OH. Stocked shelves, organized inventory, and assisted customers.

Talmetrix (formerly BlackbookHR)
May 2016 - Dec 2016Intern Marketing CoordinatorResponsible for implementing various marketing projects that involved web analytics, lead generation, landing page design, multivariate testing, email marketing, mobile and print ad design, and blog posts. Key accomplishments included:1) Conducted an in-depth competitive analysis to identify buyer personas and provide insight on how to best position the company in the marketplace. 2) Designed and managed the company’s weekly newsletter. Used analytics to conduct multivariate testing to improve CTR’s and leads. 3) Developed mobile ads, pop-up banners, one-pagers, sales & webinar PPT’s, and ebooks. Show less

Captiva Marketing
May 2017 - May 2019Digital Marketing StrategistResponsible for planning, developing, and directing digital marketing strategies for B2B and B2C clients in consumer retail, electronics, industrial, food and beverage products to exceed client acquisition goals.

Movéo
Jun 2019 - Sept 2021SEM Manager
Spark Foundry
Sept 2021 - nowManager, SEM
Licenses & Certifications

Scrum
Dec 2015
Professionally certified in Hubspot, Adwords, Scrum and Hootsuite
Jan 2015
Google Analytics
GoogleJun 2018
Volunteer Experience
Volunteer
Issued by Dublin Food Pantry
Associated with Logan Davis
Languages
- enEnglish
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