Lucinda Laverick

Experience

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  Barnardo's

  Jan 2014 - Jan 2015

  Volunteer
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  Andy's Flowers

  Nov 2016 - Oct 2018

  Content Manager

  • Redesigned and refreshed company website.• Responsible for producing social media content: Regularly posted pictures, events and competitions. • Data analysis: Reviewed the most successful online content and adapted strategy accordingly.• Customer Service: Engaged with customers’ comments and helped cultivate a 5-star rating.• Formatted and Edited: Re-vamped company documents including invoices and company letters to create a modern and professional image.

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  The MDU

  Oct 2018 - May 2019

  Membership Services Advisor

  • Managed a high volume of calls: Handled enquiries, transactions, and complaints for the UK’s leading medical defence organisation.• Processed confidential information: Advised members of necessary action regarding levels of indemnity, implemented changes through CRM software, abiding GDPR.• Sales and Retention: Converted prospects and retained existing members in order to maintain and build upon market share.• Feedback on market and competitor activity: Collated and evaluated information in order to make recommendations for the improvement of MDU products and services. Show less

• 

  N/A

  May 2019 - Mar 2020

  CEO/Founder

  • Established a business selling eco-friendly and plastic-free alternatives to everyday items.• Business is now closed.• Built, designed and consistently maintained website to a high standard.• Liaised with suppliers to agree and finalise contracts for the supply of products.• Generated content including blog posts and visual content for a multitude of platforms including WordPress, Facebook, Instagram, Pinterest and MailChimp.• Ensured brand message was coherent and of high quality throughout.• Executed market research and analysis through numerous socialmedia channels to achieve persistent increase in engagement. Show less

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  Vertigo Ventures

  Mar 2020 - Jan 2021

  Digital Marketing & SEO Associate

  • Completely redesigned company website, improved the aesthetics andfunctionality whilst complying with brand guidelines.• Cleaned up WordPress backend by removing unnecessary plugins and pages,streamlining categories, and organising navigation.• Collaborated with the remote team to ensure customisations were in keepingwith the group’s suggestions and preferences.• Coded email templates for different purposes including newsletters andwebinars.• Created and/or edited all relevant graphics for the website and marketing Show less

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  FigDrop

  Apr 2022 - now

  Freelance Web Designer and Developer

  • Coordinated and communicated with clients to plan and craft websites thatempower clients and their businesses.• Developed user-friendly architecture by organising site navigation andcontent into a logical and aesthetic structure.• Maintained websites after initial completion by ensuring sites wereconsistently updated, backed up, and secure.• Performed quality assurance of finished websites including the testing offorms and links.• Ensured all fonts, stock images, and other relevant assets were used inaccordance with licences. Show less