Ayesha Laeeque

Experience

• 

  En Pointe Technologies

  Jul 2008 - Nov 2013

  Team Coordinator (Inside Sales & Customer Support)

  KEY RESPONSIBILITIES• Solving customer (contractual and non-contractual clients) and vendor related problems keeping the Standard Operating Procedures (SOP) intact as required on daily basis• Configuring laptops/servers/workstations/desktops and many IT hardware products for the US state and local government as well as corporate clients• Providing price quotes to client using SAP (Sales and customer support module) and responding to US state/local and federal govt. bids within the due date with a successful percentage of winning them.• Working directly with our US based Inside Sales Rep and Account Manager, handling their customer’s needs like providing price quotes, order processing and order status to their customer.• Running “Open Order Reports” for all our clients and making sure that all orders are entered shipped and delivered on time, meeting the Service Level Action (SLA) signed with the client.• Major customers include JPL (NASA), County of Los Angeles, City & County of San Francisco and Stanford University, City of Los Angeles, MetLife, IBM, MTV-Viacom, American Airlines etc.• Working directly with manufacturers like HP, Dell, Apple, Fujitsu, Microsoft, IBM, American Power Conversion (APC),Cisco Systems, Juniper, EMC, NetApp, Motorola etc. and their distributors on daily basis to negotiate the best price and to get price quotes.• Processing orders received via fax, email, electronic data interchange system (EDI) and web which includes inventory management for customer owned stock.• Working closely with the purchasing dept. to ensure smooth order placement with the vendor.• Working with ‘data management’ dept. to keep the data up to dated including costs and part setup in SAP• Working with returns dept. to cater customers’ return requests.• Working with the billing dept. to get the invoices and the GR/IR posted in the system• Working with the credit dept. to setup new accounts on net terms as well as credit cards. Show less

• 

  Telenor

  Nov 2015 - Aug 2022

  KEY RESPONSIBILITIES• Preparation of daily/weekly/monthly business plans for Region.• Preparing Data Analysis and Reviews for Franchises, Belts & Region.• Preparing Site Level Analysis of Active Subscriber Base, Data Volumes, FCA, Recharge, Gross Churn, TCH, Eload/FS/BVS/Powerload base on Regional Level• GSM & FS Investment Working• Site Level Analysis of Under-Utilized Cell Sites• Retail Level Analysis to improve Quality of Sale & Decrease Dead Sale• Develop promos for franchise channel to improve sales and initiate projects to develop retail and distribution on product KPIs• Driving Projects on Powerload Enablement & Penetration in Region• Regular analysis of Franchise & Channel ROI, Commissions, and investments• Regional business KPIs management, actionability on these KPIs, performance management and regional project execution.• New Franchise Induction Planning, developing Business Cases and making the recommendations based on the findings• Business Forecasting/retailer segmentation/ strategy of addition for new sites• Ensure that sales team meets / exceeds Business KPIs and distribution KPI’s• Planning/designing of campaigns at regional level helping to get desired business uptake and• Work on digital distribution initiatives to bring efficiency• Custodian of Data in region, data archiving, and data management• GSM and FS Credit Planning/Management• Identification & Expansion in GSM, FS and PL retailers.• Liaison with Regional management and channel planning team to devise regional strategy• Provide performance business insights to stake holders which help them to take better business decisions• Managing Sales Commission budget and planning.• Develop & help generate ideas that further build channel planning in line with a strategic growth plan• Gain a deep understanding of the competitor's strategy & work and proactively propose countermeasures• Troubleshooting Channel Queries regarding channel strategy & planning Show less KEY RESPONSIBILITIESMy key responsibilities as an Area Sales Head are as follows:• Achievement of assigned monthly/annual targets through effective franchise management. • A few of the KPIs have been mentioned below Gross Adds - First Call Activation (FCA) Revenue - Primary & Secondary Recharge Financial Services, Devices and Internet product offerings• Business growth and improvement of market share within the assigned territoryFranchise Management• Timely and effective communication of targets and its monitoring/reporting• Regular market visits to gather insights and competitor information etc.• Route planning and target setting for RSOs• Profitability monitoring and staffing at Franchise end• Staff motivation and training sessionsDistribution• Ongoing improvement of trends (minimum balance retailers, servicing at retail level for FS and GSM)• Retail footprint expansion to increase availability of products and services• Channel investment monitoring• Ensuring and improving quality of salesFunctional Skills/Knowledge Areas:• Data Interpretation and Quantitative skills• Telco Business/Distribution model knowledge• Strong Analytical & problem solving skills• Strong ability to analyze, understand and recommend solutions to complex problems• Strong ability to show results both operationally and strategically• Good coordinating skills with ability to coordinate many parties of interest in the intersection between business and IT• Customer centric and highly proactive mindset• Excellent communication and presentation skills • Ability to work independently• Capability of meeting deadlines while ensuring quality under heavy work loads• Ability to organize and manage multiple activities and tasks.• Strong leadership and team management skills• Fluent in English, written and spoken.• Ability to travel.• Self-driven and have the ability to manage stress• Strong Team Management skills• Proactive and customer centric mindset Show less KEY RESPONSIBILITIES BDO Channel Management• Drive Business through BDO Channel• Achievement of assigned monthly targets through effective BDO Channel Management.• A few of the KPIs have been mentioned below First Call Activation (FCA) MTBVS Activation, Mobile Account Creation Large Screen, Small Screen Retail Enablement & Landings• Timely and effective communication of targets to retailers via BDO Channel.• Route planning and target setting of all BVS & FS BDOs• Back check working. Random retail audit.• Retail Engagement on MNP, FCA, I&D, MA through BDO Channel• Retail Advocacy: Brief of ongoing and new product, trade promos , campaigns and complete understanding on commission structure.• Merchandising at key retail outlets :  Ensure POS related Merchandising on assigned retail outlets Shop Surveys • Large Screen & Small Screen Devices Enablement on Retail Channel• Improve Device Lifting/Landing• Improve Device Retail Footprint in Open Market• FS Target & Payout Communication to Retailers• Market Intelligence Reports• BVS channel enablement- including dormancy improvement and positive band shifting in FCA. Business Development, Market Visits & Growth• Operational Support to Sales team• Analysis of BVS Dormancy and exploring growth opportunities• Relationship Building with Retailers• Gathering Retailers Complaints and Suggestions• Regular market visits to gather insights, competitor information and customer trends• Sharing Market Feedback to ASHs and Management• Monthly Performance Reviews with all Franchise Owners , SnD Managers & BDOs• Preparing reports on regular basis and give visibility for the overall improvement of the business• Follow up on all CBOM KPI's in achieving Belt targets• Ensure Telenor Product Availability, Visibility & Volume at Retail• Business growth and improvement of market share within the assigned territory. Show less KEY RESPONSIBILITIES• Daily monitoring, reporting & analysis of all GSM,FS and Distribution KPI’s.• Daily reporting & analysis on Primary & Secondary Recharge, FCA Prepaid, Postpaid, Devices, Large Screens, DR (Domestic Remittance), UBP (Utility Bill Payments),Mobile Account and other CBOM KPI’s• Daily monitoring of Retail & Franchise Float, Minimum Balance Retailers.• Evaluate performance of Belt Managers, Area Sales Head & Franchises on daily basis.• Monitoring of growth at regional & franchise level on MOM and YOY basis.• Analysis on regional Infringement of Sims & Scratch Cards.• Verification of Staff Commissioning & Visibility to sales team.• Target allocation of all sales KPI's & monitoring of shared KPI's.• Plan to achieve the targets for all Sales KPI at regional level.• Design and execute Regional Promos & campaigns.• Do extensive post promo analysis to get future learnings• Interact with retailers on regular basis to get market requirements, feedback and design reports accordingly.• Initiate projects on declining areas and conduct end to end research on these markets and derive actions to get growth.• Identify gaps in all KPIs and support sales team to get market shares.• Identify requirement for new franchise and retailers in areas.Functional Skills/Knowledge Areas:• Data Interpretation and Quantitative skills• Telco Business/Distribution model knowledge• Strong Analytical & problem solving skills.• Strong ability to show results both operationally and strategically• Good coordinating skills with ability to coordinate many parties of interest in the intersection between business and IT• Customer centric and highly proactive mindset• Excellent communication and presentation skills • Capability of meeting deadlines while ensuring quality under heavy work loads• Ability to organize and manage multiple activities and tasks.• Strong leadership and team management skills• Ability to travel. 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  • Senior Executive Channel Enablement & Development

    May 2022 - Aug 2022

  • Area Sales Manager (Sales & Distribution)

    Feb 2018 - May 2022

  • Area Development Executive (Trade Marketing & Business Development)

    Aug 2016 - Jan 2018

  • Sales and Distribution Associate (Planning & Reporting)

    Nov 2015 - Jul 2016
• 

  Motive

  Sept 2022 - Mar 2023

  Senior Account Executive - SMB Expansion

  Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. Motive combines IoT hardware with AI-powered applications to connect and automate physical operations. Motive is one of the fastest-growing software companies in the world, serving more than 120,000 businesses, across a wide range of industries including trucking and logistics, construction,oil and gas,food and beverage,field service, agriculture, passenger transit, and delivery.As an SMB Expansion AE, I have an exciting opportunity to build relationships, and upsell our products, while ensuring the customers’ expectations are being met. I educate fleet managers and owner/operators about Electronic Logging Devices, Fleet Management, Vehicle GPS Tracking, Driver Vehicle Inspection Reports, IFTA Reporting, Electronic Logs, and Safety initiatives offered by Motive! I understand the importance of providing a superb customer experience and are committed to ensuring it happens during each customer interaction. I have clear communication and have strong interpersonal and organizational skills, which enables me to build trust with potential Motive customers.• Consistently achieve monthly and quarterly quota expectations • Proactively consult with customers in an outbound effort to uncover their unique needs and help advise on the best solutions for their business • Demo Motive software and drive business reviews with existing customers • Be a crucial component of the Expansion sales process and work in partnership with SDRs, CSMs, Support, OM, and other relevant departments to ensure an efficient and enjoyable customer experience.• Experience consulting with B2B customers in the United States and Canada Experience with pricing and deal structure negotiations• Strong ownership attitude from prospecting, demonstrations, to negotiations and closing the deal.• Highly Organized, Punctual & Autonomous and never shy away from taking initiatives. Show less

• 

  Zong CMPak Ltd

  Apr 2023 - now

  Assistant Manager Channel Planning & Acquisition | MNP-Postpaid | Sales & Distribution-HQ

  • To acquire high-value subscribers through mobile number portability (MNP), MBB and postpaid products on all channels• Managing Zong’s MNP & Postpaid portfolio Nationwide.• Monitoring Channel Performance, Target Setting and providing actionable insights to the regional teams• Regularly monitor MNP/postpaid trends to manage port-outs / churn, quality of sales, channel health, and revenue• Provide and maintain a process to support all channels including corporate for seamless MNP operations and timely port-ins• Responsible for smooth flow of Cross-Industry Projects, System developments, Issues Resolution, Legal Affairs, and PTA related matters• Liaison with PMD to drive and implement MNP processes under PTA directives. Ensure development of all MNP related processes and regular monitoring/updating to mitigate any risk• Responsible for devising trade promotions, trade incentives and channel performance parameters to ensure aggressive subscriber acquisition• Improving channel productivity by utilizing efficient channel communication, Trade Visibility, Stock availability and channel training.• Supervising 100% SLA and quality in MNP complaints Resolution and Foreign Activation Show less