Dmitri Echin

Experience

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  Digital Marketing Consulting

  Jan 2006 - now

  SEO and Digital Marketing Consultant

  • Digital marketing mix consulting• SEO strategy development and execution• PPC/SEM strategy development and execution• Social strategy development and execution• Commerce channel strategy and execution

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  IProspect

  Mar 2012 - Apr 2019

  • Lead the iProspect Canada team in all things SEO and digital customer experience• Product offering development, innovation, and evolution• Drive client success and incremental increase in scope of work• New business growth development and sales support• Solutions vendor relationship development and management• Train, mentor, and motivate team members in SEO, career development, and personal growth• Plan and allocate team resources as required for various projects• Develop and implement SEO strategies for some of the world’s largest brands• Stay on top of emerging industry trends and anticipate upcoming changes to make sure the strategies developed for clients are future-proof• Complete and present client and internal performance reports• Lead the weekly office shared learning sessions to make sure best practices are leveraged by various teams• Devise and pitch SEO strategies to new potential clients with the business development team Show less • Develop and implement SEO strategies that improve online brand presence on major search engines• Activate and optimize PPC campaigns to continuously grow the number of conversions and reduce the cost per conversion• Test new marketing initiatives that become available from major vendors• Provide client and internal performance reports on a monthly basis• Develop annual spend budgets and strategies to present to clients• Manage client relationships• Manage and mentor junior employees Show less

  • Head of Search Engine Optimization (SEO) and Online Customer Experience

    Aug 2018 - Apr 2019

  • Search Engine Optimization (SEO) Team Lead

    Sept 2016 - Aug 2018

  • Senior Search Strategist

    Mar 2012 - Sept 2016
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  Pinterest

  Apr 2019 - now

  Account Manager