
Joana Dias
Head of the Events Department

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About me
Brand Activation @Kenvue
Education

Católica Lisbon School of Business and Economics
2013 - 2017Bachelor's degree Business Administration and ManagementActivities and Societies: Head of Events of the Students' Union #2 Business School in Portugal and #32 in Europe according to the 2019 Financial Times's ranking.Relevant Grades: Business and its Environment: 17/20Introduction to Econometrics: 17/20Operations Management: 17/20Leadership in Organizations: 16/20Organizational Behavior: 16/20Marketing: 16/20

Católica Lisbon School of Business and Economics
2018 - 2020Master's degree Management | Strategic Marketing 16Activities and Societies: Clubs: Católica & Consulting Linked Marketing Lead Business School #1 in Portugal, according to the Financial Times. Triple Crown, accredited by AACSB, AMBA and Equis.Dissertation: “The Intention to Use Reusable Packaging: Investigating the Effects of Consumers' Perceived Ease of Use, Perceived Usefulness and Pro-Environmental Attitude ” - 17/20Relevant Grades: Brand Management - 18/20Services Marketing - 18/20Managerial Decision Making - 18/20Consumer Behavior - 17/20Group and Team Processes - 17/20

Aston University
2015 - 2016Erasmus Programme Business Administration and Management, General
Experience

AE Católica Lisbon
Mar 2015 - Feb 2016Head of the Events DepartmentAs the Head of the Events department of Católica-Lisbon's Student Union, I had the opportunity of:• Being responsible for managing a team of 15 people with different backgrounds and nationalities;• Organizing more than 15 successful events such as Onboarding Week, Summer Parties, Prom and Semana Académica de Lisboa;• Controlling costs and negotiating with suppliers;• Organizing the annual snow trip to Andorra that counted with more than 200 participants.

BPI
Jul 2015 - Jul 2015Summer InternAs a summer intern for BPI, I worked in the Direcção de Aprovisionamento, Outsourcing e Património (DAOP). My main tasks included: • Spending time in each department (cross-sectional internship);• Analysis of outsourcing contracts;• Elaboration of RFP (Request for Proposals) and analysis of the responses;• Operational Management of outsourcing contracts and acquisition processes;• Monitoring real estate;

Unilever
Apr 2017 - Jun 2017Marketing Assistant at Unilever | Comfort, Cif, Sun & DomestosI had the opportunity of working at Unilever as an assistant brand management and some of my tasks included: • Supporting role in the Marketing Team (this included supporting both the Brand Manager and the Head of Category);• Elaboration of monthly reports with information regarding sales, turnover and market shares. This information was extracted from Nielsen’s software – Onelight;• Close contact with the international team in project development;• Digital strategy implementation (Translations, creation of content for CIF and Domestos' websites);• Working with design agencies to develop artworks, key visuals and campaigns; Training: SAP Show less

Microsoft
Sept 2017 - Jun 2018Trainee - Small, Medium & Corporate SalesWorking as a Small, Medium and Corporate Trainee, my main responsibilities were: • Managing opportunities/accounts on CRM (Microsoft Dynamics);• Responsible for Azure Consumption reports (this allowed the team to see the consumption evolution of the top firms);• Requesting and managing funds for accelerating projects;• Ensuring follow-up for the workshops provided by Microsoft Partners across main technologies (Modern Workplace, Azure, Dynamics);• Working closely with the Sales Excellence Team; Show less

Católica and Consulting Linked
Sept 2018 - Sept 2019Marketing Team LeaderAs the Marketing team leader for Católica & Consulting Linked, some of my tasks were: • Leading and supervising a team with different cultures and backgrounds; • Social Media management and content creator; • In charge of promoting events with main partners such as BCG, EY and KPMG;• Developing marketing strategy to increase awareness and establish the club as a reference consulting club at Católica-Lisbon; • Promoting the club among potential consulting clients;

Danone
Jan 2020 - Feb 2021Trade Marketing Trainee• Support to the sales and commercial excellence teams (updating product catalogs, preparation of team meetings, updating retail cards)• Extracting and analyzing Nielsen's market data (product rotations, distributions, market sales and volume)• Updating matrix of competitor (and own) actions• Developing trade folders for the sales force• Contacting suppliers (Follow up of productions, deliveries, etc.)• Support in the development of point of sale materials (eg declining KV of point of sale materials for other smaller parts)• Support for the coordination of replacement orders / extra implementations in moments of more volume of sales points materials Show less

Johnson & Johnson
Feb 2021 - Nov 2021Brand Activation Trainee
SOGRAPE
Nov 2021 - Apr 2022Trade Marketing Jr.
Henkel
Apr 2022 - Apr 2023Category Management Specialist | Laundry & Home Care & Beauty
Jan 2023 - Apr 2023Category Management Specialist | Laundry & Home Care
Apr 2022 - Jan 2023

Kenvue
May 2023 - nowJr. Brand Activation Manager
Licenses & Certifications
- View certificate

Entrepreneurship
EDUKE.meMar 2017 - View certificate

Introduction to Social Media
EDUKE.meMar 2017 
Certificate in Proficiency in English
Cambridge English Language Assessment
Pordata Course
Fundação Francisco Manuel dos SantosApr 2019- View certificate

Insight Selling
MicrosoftMar 2018 - View certificate

Excel 2016 Essential Training
Lynda.comOct 2017 - View certificate

Modern Marketer: Business & Marketing Strategy
MicrosoftMar 2018 - View certificate

Excel 2016: Conditional Formatting in Depth
Lynda.comOct 2017 - View certificate

Marketing Digital
GoogleJan 2017 - View certificate

Microsoft Dynamics CRM Essential Training
Lynda.comOct 2017
Honors & Awards
- Awarded to Joana DiasCatólica Scholarship Católica Lisbon School of Business and Economics
Volunteer Experience
Registration Team / Response Team
Issued by Web Summit on Nov 2017
Associated with Joana DiasRegistration Team
Issued by Web Summit on Nov 2016
Associated with Joana DiasVolunteer
Issued by Just a Change on Jul 2016
Associated with Joana Dias
Languages
- poPortuguês
- inInglês
- frFrancês
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