Joana Dias

Joana Dias

Head of the Events Department

Followers of Joana Dias2000 followers
location of Joana DiasLisboa, Lisbon, Portugal

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  • Timeline

  • About me

    Brand Activation @Kenvue

  • Education

    • Católica Lisbon School of Business and Economics

      2013 - 2017
      Bachelor's degree Business Administration and Management

      Activities and Societies: Head of Events of the Students' Union #2 Business School in Portugal and #32 in Europe according to the 2019 Financial Times's ranking.Relevant Grades: Business and its Environment: 17/20Introduction to Econometrics: 17/20Operations Management: 17/20Leadership in Organizations: 16/20Organizational Behavior: 16/20Marketing: 16/20

    • Católica Lisbon School of Business and Economics

      2018 - 2020
      Master's degree Management | Strategic Marketing 16

      Activities and Societies: Clubs: Católica & Consulting Linked Marketing Lead Business School #1 in Portugal, according to the Financial Times. Triple Crown, accredited by AACSB, AMBA and Equis.Dissertation: “The Intention to Use Reusable Packaging: Investigating the Effects of Consumers' Perceived Ease of Use, Perceived Usefulness and Pro-Environmental Attitude ” - 17/20Relevant Grades: Brand Management - 18/20Services Marketing - 18/20Managerial Decision Making - 18/20Consumer Behavior - 17/20Group and Team Processes - 17/20

    • Aston University

      2015 - 2016
      Erasmus Programme Business Administration and Management, General
  • Experience

    • AE Católica Lisbon

      Mar 2015 - Feb 2016
      Head of the Events Department

      As the Head of the Events department of Católica-Lisbon's Student Union, I had the opportunity of:• Being responsible for managing a team of 15 people with different backgrounds and nationalities;• Organizing more than 15 successful events such as Onboarding Week, Summer Parties, Prom and Semana Académica de Lisboa;• Controlling costs and negotiating with suppliers;• Organizing the annual snow trip to Andorra that counted with more than 200 participants.

    • BPI

      Jul 2015 - Jul 2015
      Summer Intern

      As a summer intern for BPI, I worked in the Direcção de Aprovisionamento, Outsourcing e Património (DAOP). My main tasks included: • Spending time in each department (cross-sectional internship);• Analysis of outsourcing contracts;• Elaboration of RFP (Request for Proposals) and analysis of the responses;• Operational Management of outsourcing contracts and acquisition processes;• Monitoring real estate;

    • Unilever

      Apr 2017 - Jun 2017
      Marketing Assistant at Unilever | Comfort, Cif, Sun & Domestos

      I had the opportunity of working at Unilever as an assistant brand management and some of my tasks included: • Supporting role in the Marketing Team (this included supporting both the Brand Manager and the Head of Category);• Elaboration of monthly reports with information regarding sales, turnover and market shares. This information was extracted from Nielsen’s software – Onelight;• Close contact with the international team in project development;• Digital strategy implementation (Translations, creation of content for CIF and Domestos' websites);• Working with design agencies to develop artworks, key visuals and campaigns; Training: SAP Show less

    • Microsoft

      Sept 2017 - Jun 2018
      Trainee - Small, Medium & Corporate Sales

      Working as a Small, Medium and Corporate Trainee, my main responsibilities were: • Managing opportunities/accounts on CRM (Microsoft Dynamics);• Responsible for Azure Consumption reports (this allowed the team to see the consumption evolution of the top firms);• Requesting and managing funds for accelerating projects;• Ensuring follow-up for the workshops provided by Microsoft Partners across main technologies (Modern Workplace, Azure, Dynamics);• Working closely with the Sales Excellence Team; Show less

    • Católica and Consulting Linked

      Sept 2018 - Sept 2019
      Marketing Team Leader

      As the Marketing team leader for Católica & Consulting Linked, some of my tasks were: • Leading and supervising a team with different cultures and backgrounds; • Social Media management and content creator; • In charge of promoting events with main partners such as BCG, EY and KPMG;• Developing marketing strategy to increase awareness and establish the club as a reference consulting club at Católica-Lisbon; • Promoting the club among potential consulting clients;

    • Danone

      Jan 2020 - Feb 2021
      Trade Marketing Trainee

      • Support to the sales and commercial excellence teams (updating product catalogs, preparation of team meetings, updating retail cards)• Extracting and analyzing Nielsen's market data (product rotations, distributions, market sales and volume)• Updating matrix of competitor (and own) actions• Developing trade folders for the sales force• Contacting suppliers (Follow up of productions, deliveries, etc.)• Support in the development of point of sale materials (eg declining KV of point of sale materials for other smaller parts)• Support for the coordination of replacement orders / extra implementations in moments of more volume of sales points materials Show less

    • Johnson & Johnson

      Feb 2021 - Nov 2021
      Brand Activation Trainee
    • SOGRAPE

      Nov 2021 - Apr 2022
      Trade Marketing Jr.
    • Henkel

      Apr 2022 - Apr 2023
      • Category Management Specialist | Laundry & Home Care & Beauty

        Jan 2023 - Apr 2023
      • Category Management Specialist | Laundry & Home Care

        Apr 2022 - Jan 2023
    • Kenvue

      May 2023 - now
      Jr. Brand Activation Manager
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Joana Dias
      Católica Scholarship Católica Lisbon School of Business and Economics
  • Volunteer Experience

    • Registration Team / Response Team

      Issued by Web Summit on Nov 2017
      Web SummitAssociated with Joana Dias
    • Registration Team

      Issued by Web Summit on Nov 2016
      Web SummitAssociated with Joana Dias
    • Volunteer

      Issued by Just a Change on Jul 2016
      Just a ChangeAssociated with Joana Dias