Defne Vertörün

Experience

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  Bionluk

  Mar 2021 - Mar 2022

  Freelance Graphic Designer

  I created social media designs along with clients' briefs. (e.g. instagram story, instagram post, banner etc.)

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  Belinda Jewellery

  Aug 2022 - Aug 2023

  Content Strategist

  Together with my colleagues, we create marketing strategies. I helped with professional photo shoots of jewellery. I also worked as a model in these shoots.We created content for the brand's social media accounts.

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  Typelish

  May 2023 - Aug 2023

  Content Writer

  Especially during this period, I wrote content in English and Turkish about the high-end fashion industry.The brands i wrote about it:•Tiffany & Co•Rolex•Cartier•Bulgari•Audemars Piguet•Vacheron Constantin•Omega•Richard Mille•IWC•Jaeger -LeCoultre•Patek Philippe•Van Cleef & Arpels•Louis Vuitton •Ralph Lauren•Hermés•Dior •Balenciaga etc.)

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  IMediaff

  Jun 2023 - Aug 2023

  Influencer&Affiliate Marketing Intern

  I had a three-month internship experience at an influencer marketing agency and provided support during my work;•category specific influencer list•preparation of reports and presentations•content production •event planning•talent management (especially TikTok and Instagram)•competitor analysis

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  L'APPART PR GROUP

  Aug 2023 - Jun 2024

  Public Relations Intern

  Key Accounts: Bulgari, Miu Miu, Chanel, Mercedes-Benz Automotive, Neutrogena, Aveeno, Neostrata, Maui -Highlighting fashion brand message with mass and niche communications by product seeding to influencers/trendsetters/celebrities.-Preparing of weekly, monthly and annual reports such as media coverage reports to analyze the success of PR and marketing campaigns.-Developing a brand-specific influencer alternative list-Translating and preparing press releases (especially for Bulgari and Miu Miu) Show less

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  Golin İstanbul

  Jul 2024 - now

  Account Media Executive

  Key Accounts:-Kérastase-La Roche – Posay -Vichy-CeraVe-L’Oreal Professionnel -Caresse, a Luxury Collection Resort & Spa, Bodrum-Sanasaryan Han, a Luxury Collection Hotel, İstanbul-Penti-Make recommendations for the brand's marketing and PR campaigns to promote new products or increase conversion.-Planning different events such as launches in line with the brand's annual communication plan.-Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.-Having hands-on experience in developing and executing integrated PR and marketing campaigns.-Writing a press release according to the incoming brief and serving it to the media network via Faselis.-Receiving briefs from clients forward successfully to the media and project team.-Worked with colleagues to address media coverage and promotional opportunities, create publicity campaigns, and identify improvements in communications.-Organizing event and brand campaigns to build product awareness, garner positive media attention, and boost company reputation.-Take an active role in launching the new products or identity of the brand, plan the business process and make sure to deliver work on time according to given brief. Show less