Ayodeji Akinwande, MSc, FIMC, CMC®

Experience

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  Beyond 360 degrees communications

  Jan 2010 - Jan 2011

  Art and Graphic Designer

  I worked as an art director on various campaigns and notable were campaigns for Niger state and Cross River State.

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  Imperial Creation Studios

  May 2013 - Feb 2014

  Creative executive

  Assisted in training interns, and IT attaches in illustration and digital painting.Branding and Corporate identity.Illustration and Digital painting.Character design and storyboard.

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  CKDIGITAL

  Mar 2014 - Jun 2016

  Designed web-based graphics for digital advertising.Branding / re-branding and Corporate identity.Client maintenance (those on retainership plan)In CKDIGITAL, I worked solo on brand Identity development for over 30 businesses, and the biggest was the rebranding of SIFAX GROUP. On the SIFAX project, I developed a new visual brand architecture for the group and its many subsidiaries. Also, a robust brand identity manual that spans countries within the group and business operations across its global network. Show less

  • Brand Identity Specialist / Graphics Designer

    Jun 2014 - Jun 2016

  • Client Support Manager

    Feb 2015 - Sept 2015

  • Web Design Intern

    Mar 2014 - May 2014
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  Streams communications

  Jun 2016 - Aug 2017

  Art Director

  My core responsibilities among a few were:-Ideas conceptualization and brainstorming with the team-Worked on client briefs like ads, branding & identity design, web design-Directing photo sessions to be used in ad campaigns-Storyboarding and illustrations to present ideas to clientsI have worked on successful communications for Sterling Bank, Nordica, CWG-PLC, and TechnoOil

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  Nitro 121

  Sept 2017 - Dec 2022

  I and my team launched (and still sustaining) the Arla Dano "GO FOR IT" campaign across multichannel marketing platforms. I lead the creative visual direction and execution of marketing communications for Arla Dano milk and its frozen food category on traditional and digital media. I designed UI/UX for the Dano vision board, a project showing we care about your goals and are willing to be your accountability partner throughout your journey (https://danovisionboard.com/). My team and I conceptualized and executed a World Milk Day 2022 campaign “Milk It” for Arla Dano. We shot an experiential film to celebrate the importance of milk in our favorite meals. To ensure the message follows our TA around, we extended the campaign to BTL and digital engagements. Other accounts I manage are Nitro121 corporate, content, tech/web innovations, BAT Corporate and M-KOPA. Show less I work with a team of experienced creative professionals, seasoned brands, and strategy professionals on delivering our agency promise to clients and success for their businesses.My day-day task involved conceptualizing ideas and creating visual communications for brands like British American Tobacco (West & Central Africa), Arla, Dano, M-KOPA, and TOTAL Nigeria. I am also an active member in winning the many agency pitches for new businesses and their ongoing account servicing. A few of my team's pitch successes are Arla Dano, M-KOPA, Total, ADJA, & Frutta. I often get to mentor and guide interns or new team members till they find their footing and immerse themselves in agency work culture and pass down the Nitro121 drive. Show less

  • Manager| Art & Design Lead

    Jun 2022 - Dec 2022

  • Deputy Manager (Concept / Art)

    Jul 2019 - May 2022

  • Concept / Art Director

    Sept 2017 - Jun 2019
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  Heirs Holdings

  Dec 2022 - Oct 2024

  Brand Manager & Creative Lead at Heirs Holdings & The Tony Elumelu Foundation

  I am a passionate brand steward and creative strategist with a proven track record of driving brand consistency and building global brand authority.At Heirs Holdings and The Tony Elumelu Foundation, I drive brand consistency across all communication channels and experiential touchpoints, ensuring a unified and impactful brand presence. Collaborating closely with MCC teams across the group, I play a key role in building a global brand, providing strategic guidance on brand compliance for Heirs Holdings and its subsidiaries.Key Responsibilities:Brand Strategy & Development: I leverage data insights for effective marketing communications, spearheading conceptualization, development, and execution of creative communications strategies to elevate brand authority and leadership for Heirs Holding Limited and The Tony Elumelu Foundation.Group Brand Compliance: I provide expert guidance and oversight on brand compliance, ensuring alignment with organizational objectives and maintaining brand integrity across all initiatives. I engage internal stakeholders to build an army of brand ambassadors.Partnership & Vendor Management: I cultivate and manage strategic partnerships and vendor relationships, overseeing cost management for all productions and ensuring timely delivery of high-quality materials and services.Notable Achievements:Successfully maintained brand consistency and integrity during periods of rapid growth within the Heirs Holdings Group.Led the development and execution of innovative creative campaigns that elevated brand visibility and engagement.TEF's A Decade of Impact: Impact report design, event branding and marketing communications campaign.Launched Heirs Holdings madien TVC to support our 2024 marketing objectives. Show less

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  Heirs Insurance Group

  Aug 2024 - now

  Head, Brand Management

  Leading brand management and strategy initiatives at Heirs Insurance GroupDeveloping creative marketing campaigns to enhance brand perception and product uptake.Implement budget planning strategies and managing vendor relationships for cost-effective solutions.