Caoimhe Maxwell

Experience

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  Eightytwenty/ interactive

  Feb 2010 - May 2010

  Account Executive - Intern

  I interned for three months with eightytwenty/ interactive as part of my Postgraduate Diploma in Online Advertising and Marketing

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  TMP Worldwide

  Jun 2010 - Mar 2011

  Account Executive
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  ICAN

  Apr 2011 - Jan 2013

  Account Manager

  • Clients: Jameson Irish Whiskey, Dublin Business School, Setanta Sports, Paramount Pictures, Dundrum Town Centre and Digicel • Responsible for day-to-day management of clients including digital and social strategy development, account direction, client and creative brief writing. • Management of workflow through media and creative departments, delivery of plans and creative on-time and within spec, campaign go live, reporting and optimisation. • Revenue development including sell-in of Facebook apps and creative projects, invoicing and financial tracking against targets. Show less

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  Target McConnells

  Feb 2013 - Jan 2014

  Account Manager

  • Lead digital account handler, responsible for clients including Guinness Storehouse (display and eCRM), Guinness + App (display), Topaz Energy (display, social, app development, website development and content creation), Knorr (display and social) and McCain (display and social). • Day-to-day management of all digital for team’s clients, overseeing two account executives. • Client liaison and relationship management, development of client and creative briefs, and content calendars. Managing creative workflow through agency and working alongside other agency partners. Show less

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  MEC

  Feb 2014 - Feb 2018

  Responsible for all things digital, social and content for our agency and our clients. As department head, this was a senior management and key leadership function. • Digital Strategy: Developed and implemented successful digital plans and campaigns for clients, and championed digital as a strategic priority for our agency and clients.• Revenue Generation: Managed the digital PNL and set up a social media team to increase billable services to customers. Successfully pitched new revenue streams to agency clients.• Digital and Social Marketing: Developed online strategies for customers (PPC, display, email, SMS, mobile, social) to drive success as part of the media mix.• Leadership: Led a team of digital marketeers, recruited new skills into the agency, developed thought leadership, and spoke at industry events.• Strategic Partnerships: Managed technology and vendor selection and relationships (e.g. Meta, Google) and liaised with global counterparts to leverage and share best practices.• Enablement and Mentorship: Coached and nurtured my team and delivered digital upskilling to the agency to ensure we had the necessary digital skills to deliver innovative campaigns.• Member of IAB Ireland Social Council. Show less

  • Head of Digital, and joint Head of Content

    Jun 2015 - Feb 2018

  • Senior Account Manager

    Feb 2015 - May 2015

  • Digital Account Manager

    Feb 2014 - Jan 2015
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  Oracle

  Mar 2018 - Dec 2022

  • Strategic Go-to-Market Planning and Execution: Developed and directed the strategic go-to-market plan for Service and Field Service across EMEA. Surfaced market trends and developed into market initiatives. Developed industry and market specific plans to drive revenue growth. • Sales play design: Curated and created sales plays. Designed and implemented sales campaigns that significantly increased install base pipeline and conversion, contributing to the overall growth of the business.• Partnering with global and EMEA marketing: Leveraged strategic insights to guide marketing plans, and amend the go-to-market strategy throughout the year to increase pipeline creation and conversion. Analysed and optimized results to ensure continued success and growth.• Leadership of Sales and Service community in EMEA: Provided strong leadership to the sales "tribe" to drive best practices and successes across multiple markets. Fostered a culture of collaboration and innovation to ensure alignment and growth across teams.• Thought Leadership: Showcased Oracle's CX domain strategy through public and customer-facing speaking engagements. Built relationships with key stakeholders to position Oracle as a thought leader in the industry. Show less • Virtual CX Community Engagement Initiatives: Designed and executed internal comms strategy and plans for a virtual CX community across EMEA, ensuring that all sales teams were aware of and bought into the go-to-market strategy and messaging. Promoted a sense of inclusion in the virtual organization, while influencing culture and morale.• Culture Ambassador: Designed and led townhall meetings and virtual events, promoting engagement and collaboration within the CX community.• Internal Communications: Built strong relationships, improving employee engagement and satisfaction through open and transparent communication channels. Show less • GTM Strategy Development and Execution: Designing and executing go-to-market strategies for Customer Experience across Oracle Digital EMEA (for companies below $1Bn). Includes identifying business opportunities, securing stakeholder buy-in, working with global and field marketing, and creating segmentation and targeting plans.• Campaign Creation and Sales Content Development: Developing and implementing sales campaigns for Net New and Install Base, as well as creating sales content to enable reps on CX topics and new strategic priorities.• Sales Coaching: Providing support for content and execution plans, as well as coaching and enabling reps to successfully implement CX strategies across the organization. Show less

  • CX GTM Strategy Director, EMEA @ Oracle

    Apr 2020 - Dec 2022

  • Internal Communications Director, EMEA @ Oracle

    Apr 2020 - Nov 2020

  • CX Solution Strategy Leader EMEA, Oracle Digital

    Mar 2018 - Mar 2020