Ana-Marija Boric

Ana-marija boric

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  • Timeline

  • About me

    Sales professional | Key account management | Product management | Category management | Brand Management

  • Education

    • Algebra university college

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      Digital communication and media/multimedia

      Activities and Societies: Internet marketing specialist

    • The faculty of tourism and hospitality management opatija

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      Master in economics hotel management
    • Zagreb school of economics and management

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      Master of business administration (mba) marketing
  • Experience

    • Nike

      Sept 2009 - now

      • Managing Intersport accounts across multiple countries in Eastern Europe including Poland, Ukraine, Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Montenegro, Albania (Adria region).• Planning accounts business through efficient and effective top-down and bottom-up target setting and forecasting process with the accounts.• Collaborating closely with the marketing department on targeted campaigns aimed at increasing product penetration within key accounts and ensuring optimal presentation of stories and products across digital and brick-and-mortar channels, aligned with strategic goals.• Increasing sales revenue through strategic account management and nurturing long-term partnerships.• Strengthening client relationships through regular communication, effective problem solving, and maintaining strong connections with accounts to drive business growth.• Coordinating with internal teams to ensure timely delivery of products and services, consistently meeting account's expectations.• Serving as project lead for the elevation of retail and digital business and developing sustainable business across all countries in Eastern Europe. Show less • Managing Nike brand market share growth within small and mid-market accounts in the assigned territory.• Negotiating seasonal terms and conditions with customers, achieving pre– and re-order targets.• Supporting customers in maximizing sell-out in retail, by advising on merchandise selection and supporting trade marketing activities.• Handling short term and long-term financial management & strategic planning.• Managing the nike.net portal and providing technical support for the accounts. Show less

      • Strategic Partner Manager - Eastern Europe

        Feb 2021 - now
      • Key Account Executive - Eastern Europe

        Jun 2018 - Feb 2021
      • Key Account Executive - Croatia and Slovenia (Adria region)

        May 2015 - Jun 2018
      • Regional sales representative - Croatia and Slovenia

        Nov 2012 - May 2015
      • Regional sales representative & EKIN - Croatia

        Jun 2011 - Nov 2012
      • Sales Assistant - Croatia

        Sept 2009 - Jun 2011
  • Licenses & Certifications