Cheryl Centeno

Cheryl centeno

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  • Timeline

  • About me

    Communications Manager at XPX - Exit Planning Exchange

  • Education

    • University of central florida

      1996 - 2000
      Bachelor's marketing & international business
    • Institute for integrative nutrition

      2010 - 2011
      Certified holistic health counselor holistic nutrition
  • Experience

    • Stubhub

      Oct 2005 - Apr 2007
      Events coordinator

      Coordinated ticket sales for high profile sporting events and concerts.Gained experience with a start up company and the EBay marketing community.

    • Wolfgang puck catering

      Dec 2006 - Nov 2010
      Operations manager

      Responsible for planning logistics, rentals, décor and staff for corporate events, museum functions and weddings.Managed an events staff averaging 10-15 employees consisting of event managers, servers and bartenders.Noted events include:- PUMA Boat Christening for the Volvo Ocean Race - United States Green Building Council (5,000 person green event using green, sustainable practices and recyclable materials)- ICA Experiment with Artist & DJ Shepard Fairey & Chuck D

    • Banjo

      Jan 2011 - Jan 2011
      Events coordinator

      Recruited focus group participants and evaluated user feedback regarding the introduction of mobile social app, Banjo.Coordinated social events in high volume venues to test the new social app in a public setting. Gathered and evaluated user data to communicate to company founder and development team to make key changes and improvements to the mobile app.

    • Boundless women retreats

      Mar 2011 - Jun 2011
      Co-founder

      Responsible for all aspects of planning and organizing a three-day wellness retreat in the Poconos Mountains that focused on nutrition and healthy living.Created marketing materials such as promotional flyers, social networking fan pages (Facebook ads) and promotional e-mails.Formulated an event budget, guest menus and retreat activities.

    • Erbaluce

      Aug 2011 - Aug 2012
      Events manager

      Responsible for booking and coordinating events that includes creating client contracts, conducting site views and menu planning.Created the monthly newsletter and manage the customer database through Constant Contact. Managed various social media tools such as Yelp, Facebook and OpenTable.

    • Barbara lynch collective

      Apr 2012 - Aug 2014
      Front server

      The Barbara Lynch Collective includes Menton, a fine dining restaurant owned by James Beard award-winning Chef, Barbara Lynch. Provided a high level of customer service along with extensive food and wine education for Relais & Chateau property.Gained valuable knowledge of luxury brand and making connections with high profile guests.Responsible for all aspects of private chef’s table and private dining events. Attended daily wine trainings with the goal of providing the best wine experience for guests.Acquired valuable food knowledge and classic French cooking techniques. Show less

    • Workbar

      Sept 2014 - Jan 2018
      Senior community manager

      Workbar is one of the largest coworking brands in the Massachusetts area including Boston and Cambridge. Managed a community of 200+ members for a growing network of over 30 locations.Planned and executed weekly social and professional events for members to increase community engagement. Managed sales for prospective members, giving tours of the facility, using CRM software and Hubspot. Proficient in organizational systems improving efficiency such as Google Suite, Dropbox, and Slack. Assisted Marketing team with social media outlets, weekly newsletter, and marketing initiatives.Generated weekly reports on sales, member events, facility updates, and expenses. Planned and conducted training sessions for new staff at surrounding network locations throughout Massachusetts. Assisted development team with member incentive program including discounts and perks for national and local businesses. Show less

    • Strive restaurant group

      Feb 2018 - May 2019
      Front of house manager

      Strive Restaurant Group consists of Preserved, a fine dining restaurant in the historic Lincolnville neighborhood of Saint Augustine headed by James Beard nominated chef, Brian Whittington.Provided a high level of customer service to dinner guests using formal steps of service.Guided dinner guests through dinner and wine menu with detailed descriptions of dishes and possible wine pairings.Attended bi-weekly wine trainings covering various producers and wine selling techniques.Managed a front of house fine dining team of 15-18 employees consisting of servers, server assistants and hosts.Completed Introductory Sommelier Course under Master Court of Sommeliers.Programs used: Harbortouch POS, Hotschedules, Google Suite. Show less

    • The ritz-carlton hotel company, l.l.c.

      Dec 2019 - Jun 2021
      Hospitality

      Knife and Spoon at the Ritz-Carlton, Grande Lakes Orlando is a fine dining restaurant led by award-winning chef Jon Tesar that recently earned one Michelin star.

    • Xpx - exit planning exchange

      Jul 2020 - now

      Manage all Communications aspects for XPX including front-end of XPX website along with social media channels: LinkedIn and Twitter. Created XPX YouTube channel and produce ongoing short form video content.

      • Communications Manager

        Jul 2021 - now
      • Content & Social Media Manager

        Jul 2020 - Jun 2021
  • Licenses & Certifications

    • Hubspot: inbound marketing certified

      Hubspot
      Aug 2017
    • Certificate in hospitality and tourism management

      Florida atlantic university
      Apr 2020
    • Level i sommelier certification

      Court of master sommeliers, americas
      Sept 2018
    • Content marketing certification

      Hubspot
      Jan 2018
      View certificate certificate
    • Level 2 award in wines certification

      Wine & spirit education trust
      Jul 2021