Experience

• 

  Technosys solutions pvt. ltd.

  Oct 2008 - Mar 2009

  Web designer

  I was responsible for designing web screens & converting them into HTML, CSS & Javascript for in-house projects.

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  Bajaj infocom pvt.ltd.

  Mar 2009 - Apr 2010

  Sr. web designer

  In Baja Infocom I was responsible for creating Design & HTML Development for the inhouse B2B projects like (alibaba & indiamart). Designing & Frontend development of the project with the design team, discussions with the technical team during the development phase.

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  Mps technologies

  May 2010 - Oct 2010

  Software engineer - ui

  In Macmillan I was responsible for designing & frontend development, discussions with the engineering team during the development phase. Also managing internal web application & enterprise applications.

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  Magicbricks

  Oct 2010 - Oct 2019

  Lead manager ui/ux at magickbricks

  An acknowledged User Experience (UX) professional with expertise in building and designingUX Strategies. Looking forward to excelling in enriching both my creative and technical skillsetand to work for reputed client as a user experience expert, use my creative skills in the besta possible way to develop complex thing into easy & creative that speaks to the end user’sgoals by embracing new technologies, keeping up with the latest design trends, facilitatingthe brainstorming sessions and working effectively with clients and creative teams.Over a long journey as designer, I learned many techniques and proficiency in user-centric design. My career started as web designer and progressively moves ahead on the web as a UI & UX expert. I learned identifying and incorporating client’s needs into centered design & development. I have also widely read the user's mind, their interaction on interface and product flow, finding loopholes in design to make it more user-friendly and straightforward. Instead of me narrating my skills. Show less

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  Invest19

  Oct 2019 - Dec 2020

  Lead product design ui/ux

  Founding member and leading design team to building stock investment ecosystem from scratch. Got appreciation from the Bombay Stock Exchange like "Best UI & UX for the stock market user".

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  Zee5

  Dec 2020 - Apr 2021

  Product design ui/ux as consultant

  Revamped subscription journey end-to-end for all platforms based on Qualitative and Quantitative research, it’s boost direct impact of 12% uplift in subscriptions. Onboarding journey for ZEE5 & Hipi across all platforms and devices.

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  Zee entertainment enterprises limited

  Apr 2021 - Feb 2023

  Implemented the ZEE5 Design System to bring visual consistency and decrease design to product release time. - Redesign of core Video Player experience across all the platforms (Android, iOS, Mobile Web, Desktop, TV). - Revamped HiPi Shorts videos onboarding journey & implement shopping experience while watching content. - Conducting User interviews and Usability tests to validate problems and solutions using tools like Maze. - Created TVOD journey that helped to launch popular movies, Live events, and TV shows like Radhe, Friends, Supermoon, and others. - Archived lifetime high rating for ZEE5 android and iOS both platforms. - Delivered for ZEE5 - New Home page | Content detail page |Subscription Journey | Onboarding Journey | Shopping journey while watching content | Help centre | Profile & Navigation Journey | TV User Profile section| Cancellation journey | In-app rating Journey Show less

  • Associate Director Product Design

    Jun 2021 - Feb 2023

  • Lead Product Design UI/UX

    Apr 2021 - May 2021
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  Jubilant foodworks ltd.

  Feb 2023 - now

  Sr. manager ux design