Sherry Guidaboni

Sherry guidaboni

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location of Sherry GuidaboniBoston, Massachusetts, United States
Followers of Sherry Guidaboni2000 followers
  • Timeline

  • About me

    Research Director, Consumer & Behavioral Insights

  • Education

    • University of massachusetts lowell

      -
  • Experience

    • Lowell catholic high school

      Sept 1999 - Jun 2005
      Athletic director
    • The forbes consulting group

      Oct 2005 - Jun 2009
      Field director
    • Forbes consulting, llc

      Jul 2009 - Aug 2015
      Qualitative market research project manager
    • Forbes consulting group (acquired by isobar)

      Aug 2015 - Aug 2016
      Senior qualitative researcher
    • Isobar

      Aug 2016 - Jul 2022

      Copernicus Marketing, along with Forbes Consulting Group, have joined Isobar to form our new Marketing Intelligence Practice. We bring together emotional, behavioral and cognitive sciences to better understand consumers. Together with the creative energies of Isobar we inspire innovative strategies for a constantly evolving digital marketplace. The combination of insight and creativity are a combustible mix, producing strategies, which transform brands, companies and entire industries. The Sciences of Why…The Science of Success. Show less

      • Associate Field Services Director

        Jul 2017 - Jul 2022
      • Lead Field Services Researcher

        Aug 2016 - Jul 2017
    • Isobar (acquisition of dentsu creative)

      Jul 2019 - Jul 2022
      Director of field services
    • Dentsu creative

      Jul 2022 - Jun 2023
      Research director, consumer & behavioural insights (acquired isobar)

      Dentsu International has brought together its creative agencies DentsuMB, 360i and Isobar to create a global creative network, Dentsu Creative. https://www.dentsu.com/ca/en/news/introducing-dentsu-creative#top

    • Ch1 research group, inc

      Feb 2023 - now
      Research director, consumer & behavioral insights
  • Licenses & Certifications