Natalie Fan

Natalie fan

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location of Natalie FanSanta Clara, California, United States
Followers of Natalie Fan1000 followers
  • Timeline

  • About me

    Product Leader | Life-long Learner

  • Education

    • Reforge

      -
      Experimentation product management
    • Santa clara university

      -
      Bachelor of science in commerce magna cum laude
  • Experience

    • Pwc

      Jan 2015 - Jan 2018
      Senior associate - tech sector

      Specialized in PwC's Technology Practice, focus on providing services for emerging and established technology companies. Clients included those in the Tech, Solar, Medical device, Semiconductor, SaaS, and venture capital sectors.

    • Meta

      Jan 2018 - Jan 2021

      Drove product roadmap and development of Sales enablement tools to help the Facebook ARVR business to scale volume, increase speed to market, and support international growth over time.Designed zero-to-one products to allow AR/VR Sales to effectively manage promotion plans across all channels, resulting in increased efficiency of sales, tracking of worldwide investments, and the ability to handle exponential growth in 20+ countries, 50+ retailers. Launched 6 hardware products in one and half years. Led GTM strategies for products from NPI to launch to end-of-life among Sales, Operations, Product, and Leadership teams . Drove go-to-market on Portal and Oculus products, increasing speed to market, optimizing product adoption, investment strategies, sales channels, supply and demand planning, cost and margin structure, and managing risk and opportunities.

      • Product Manager, Sales Tools

        Jan 2019 - Jan 2021
      • Biz Ops & Product Finance, AR/VR Go-To-Market

        Jan 2018 - Jan 2019
    • Upmarket

      Jan 2021 - Jan 2022
      Product advisor

      Advise founder & core product teams on growth, go-to-market, product, strategy, execution, and development topics + best practices.Help make strategic decisions to find the right growth levers to sustain or accelerate early stage success.

    • Ebay

      Jan 2021 - Jan 2021
      Senior product manager, new ads product

      Launched the first impression-based ads product for sellers on eBay (aka: Promoted listing Express) in multiple markets. PL Express generates exposure for auction listings and incentivizes improved ads quality vs other formats. Resulting in +1M revenue in the month of launch, and +xxM for the year.

    • Product path

      Jan 2021 - Jun 2023
      Mentor

      Help aspiring PMs to break into product and do what they love.

    • Trendsi

      Jul 2021 - Jun 2023
      Product manager, growth & app experience

      Founding PM to lead app experiences. I lead a team to build experiences that help people get to know the product, start using it, and keep coming back for it. Trendsi is a curated B2B e-commerce marketplace that connects sellers with suppliers while handling order fulfillment services. $25 million Series A round led by Lightspeed with participation from Basis Set Ventures, Footwork VC, Peterson Ventures, Sierra Ventures.

    • Okx

      Jun 2023 - now
      Growth product manager

      Grow the next crypto trading platform

  • Licenses & Certifications

    • Seo foundations

      Linkedin
      View certificate certificate
    • Product masterclass: how to build digital products

      Product school
    • Web development bootcamp

      Udemy
      Aug 2019