Experience

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  Wbko news

  Jul 2007 - May 2010

  • Wrote content for on-air broadcast and website.• Delivered news stories while supervising control room, overseeing any necessary changes in format during evening newscasts. • Managed WBKO.com, overseeing all news content posted to the website.• Developed and anchored the WBKO.com Desk, an on-air segment created to drive traffic to the website.

  • Anchor/Reporter/Producer

    Jan 2008 - May 2010

  • Digital Content Manager

    Jul 2007 - Jan 2008
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  Wlky-tv cbs louisville, ky - hearst television

  Jun 2010 - Aug 2013

  Reporter/fill-in anchor

  • Developed and pitched story ideas, covered breaking news and delivered live reports for market’s top-rated 11 p.m. newscast.• Generated and posted content to WLKY.com, including photos, story and video updates.

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  Office of the kentucky attorney general

  Aug 2013 - Mar 2015

  Deputy communications director

  • Crafted press releases, talking points, speeches, statements, op-eds, newsletters, monthly newspaper columns and weekly blogs.• Developed communications plan for KY Kids Recovery, a grant program created with the express purpose of expanding adolescent substance abuse treatment in Kentucky.• Led the redesign of the Office of the Attorney General’s (OAG) website.• Oversaw the Keep Kentucky Kids Safe high school scholarship program and video PSA contest initiative.• Organized Attorney General Conway’s monthly Keep Kentucky Kids Safe prescription drug abuse prevention programs at middle and high schools across the Commonwealth—warning more than 45,000 students, teachers and parents about the dangers of prescription drug abuse and heroin.• Assisted with spokesperson duties and managed daily relations with the state and national press corps. • Presented “Winning with the Media,” a workshop for attorneys and victim advocates targeted toward building relationships with reporters. • Created and managed content for the OAG website and social media. Show less

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  Conway-overly campaign for governor and lieutenant governor

  Mar 2015 - Nov 2015

  Communications director

  • Served as primary campaign spokesperson and managed daily relations with the state and national press corps. • Developed and led creative earned media strategies resulting in statewide media placement on television, in print and online. • Created and managed content for the campaign website and social media.• Coordinated and provided on-site assistance for press events.

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  Jefferson county public schools

  Feb 2016 - Nov 2019

  Communications manager

  • Crafted internal and external communications, including press releases, talking points, speeches, statements, op-eds, newsletters, newspaper columns, social media posts and web content.• Led the district’s video and social media strategy on Facebook, Twitter and Instagram—substantially growing followers on each platform and quadrupling video views over a two-year period. • Planned and coordinated media events, served as district spokesperson and managed daily relations with local and state media members. • Developed and successfully led communications plans that combined earned media and paid social media strategies to boost recruitment and hiring efforts for JCPS Human Resources and JCPS Transportation. • Strengthened brand by creating and launching an ongoing, award-winning online video series featuring employees from across JCPS. • Launched the district’s first-ever social media ads to promote career fairs—resulting in record-breaking attendance. • Served on RFP teams responsible for securing external agencies and vendors for marketing initiatives as needed.• Served as a presenter during the Kentucky School Public Relations Association (KYSPRA) annual conference, sharing best practices with school public relations professionals from across the state. Show less

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  Ge appliances, a haier company

  Dec 2019 - now

  • Senior Manager, Corporate Brand

    Feb 2022 - now

  • Senior Specialist, Corporate Citizenship & Digital Communications

    Dec 2019 - Mar 2022