TsingWen Jane

Experience

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  Online Fashion Business

  May 2014 - Sept 2016

  Founder
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  AIESEC

  Mar 2016 - Apr 2016

  Volunteer Teacher

  Led a team of 6 underprivileged students, devised a comprehensive syllabus for English subject with the School Course Director tailored to the needs of the students, improved overall grade in all the students tutored.

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  Royal Bank of Scotland Business

  Nov 2016 - Nov 2016

  Insight Day
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  KPMG

  Jul 2017 - Sept 2017

  Audit Vacation Trainee

  Prepared PPE lead sheet and performed several audit tests. Reviewed the financial statements by verifying the mathematical accuracy and completeness of information. Mastered the use of KPMG audit software - eAudit.

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  Enactus

  Oct 2017 - Feb 2018

  Innovation Hub Project Member
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  (MACFIS) Malaysian Accounting and Finance Society for United Kingdom and Ireland

  Nov 2017 - Nov 2019

  Led a team of 15 to serve 1700 members; oversaw the society’s operation and performance and strategically planned to expand the society by partnering and affiliating with two UK-based student organisations. Our biggest highlights of the year:1. Organised TaXploration Day with PwC Malaysia, which was attended by 200 participants and it marked the start of a new annual flagship event.2. Conducted our first collaborative event with PRIMA EKUITI (UK) LIMITED - Prima Ekuiti Investment Challenge 2018.3. Affiliated with Globalising Malaysian Talents Project to reach out to students in the northern part of the UK.4. Entered into a media partnership with GenCorporate. Show less

  • Chairperson

    Dec 2018 - Nov 2019

  • President

    Nov 2017 - Dec 2018
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  BDO

  Jun 2018 - Jun 2018

  Audit Work Placement

  Performed different substantive tests and audit procedures including financial statements quality control, cash and bank control testing and contingent liability reviewing.

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  PwC

  Jul 2018 - Aug 2018

  Deals Strategy Intern

  Performed strategic market assessment on the education industry by estimating the market size, growth potential and position of the target's business in various aspects. Learned to use Capital IQ to access deeper information on the companies, industries and markets worldwide.

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  Citi

  Sept 2019 - Feb 2022

  - Planned and implemented segment portfolio strategies and initiatives in achieving country’s goal for Net New Money and overall qualified client growth for affluent and emerging affluent segment.- Managed and monitored overall segment portfolio quality inclusive of average client net revenue, product holding, and qualification ratio. - Developed quarterly segment portfolio roadmap and tracked execution across various stakeholders to achieve sustainable qualified client growth via upgrade, downgrade, winback, slidebacks and anti-attrition.- Provided insights of customer behavior and identified business opportunities, and recommended business strategy to increase product penetration to optimize customer level profitability.- Managed all aspects of segment programme including program approval, program roll out, briefing to frontlines, readiness of marketing collateral, operational fulfillment and communication to client. Show less Commercial Card - September 2019 until March 2020- Successfully established a new process to support product value proposition. Liaised with several stakeholders to complete the end-to-end process mapping and execution.Digital Sales & Marketing - March 2020 until September 2020- Oversaw and managed the end-to-end customer journey and marketing materials of product migration. - Oversaw and managed Citi Personal Loan and Citi Quick Cash digital performance.Risk Management - September 2020 until January 2021- Performed TRIAD maintenance to mitigate customers complaints.Retail Bank Mortgage Product - January 2021 until June 2021- Managed the key product value proposition for Citi affluent segment from campaign prioritization, metrics tracking, customer communication, UAT, go-live and post-launch analysis.- Launched Home Loan Referral Program, an e-platform for public to refer potential customers to take up Mortgage product and get cash reward. End-to-end management from program design, customer communication to payout mechanics. Show less

  • Marketing Segments & Client Acquisition Senior Analyst | Manager

    Jul 2021 - Feb 2022

  • Global Consumer Banking Analyst | Management Associate

    Sept 2019 - Jun 2021
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  RHB Banking Group

  Feb 2022 - now

  - Led and launched digital current account opening channel for SME in 2024; end-to-end project management from commercial negotiation with partners, proposal presentation and approvals, tech specification, project roadmap planning, channel acquisitions and marketing strategies. - Led Company Joy@Work (company payroll) acquisition via strategic planning, customer segment analysis and launching marketing campaigns/ targeted segment initiatives. - Business development role involves finding new ways to grow and forming partnerships that can help open doors to fresh markets and opportunities to drive SME deposit. In charge of acquisition strategy and partners collaboration to drive targeted segment acquisition. - Managed overall NTB SME deposit acquisition inclusive of customer average deposit balance, cost of onboarding and product holding. Show less

  • Squad Lead, SME Deposits Affluent

    Jan 2025 - now

  • SME Deposits Acquisition Senior Specialist | Senior Manager

    Mar 2023 - Jan 2025

  • SME Deposits Product Specialist | Senior Manager

    Feb 2022 - Mar 2023