Paulo Costa Junior

Experience

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  Fluir Magazine

  Jun 1997 - Aug 2004

  Editor

  • Elaboration and editing of texts, articles, photos and editorial material;• Creation, organization and production of agenda;• Reporter in national and international events;• Photographer (portfolio below);• Music and environmental columnist;• Contributor to the publisher's website and supervisor of promotional actions;• Coordinator of the reporting team;• Participation in editorial boards and marketing planning;

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  Access 31 TV

  Nov 2005 - Sept 2006

  Presentation Coordinator

  • Coordination of the Australian TV broadcasting station;• Operational control of transmission of programs and commercials;• Supervision of satellite programming and studio command for live entrances;• Video tape operation and audio adjustment;• Insertion of graphic arts (Computer Graphics);• Revision and cataloging of the tapes and daily filling of the transmission report;• Evaluation and registration of the programs and their classification under the copyright and censorship laws; Show less

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  Pepper Comunicação Integrada (Grupo Newcomm)

  Jan 2008 - Nov 2008

  Marketing Consultant and Event Producer

  • Marketing and events consulting;• Management of international negotiations;• Strategic planning of communication;• Coordination of the team;• Preparation of briefings and reports;• Production of materials and signing of contracts with suppliers;• Execution of operating spreadsheets;• Production and coordination of events;

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  Podium Distribuition - Single Simex Importação e Exportação Ltda.

  Nov 2008 - Mar 2009

  Marketing Coordinator

  • Management of communication and trade marketing plans;• Support in plan control and marketing budget;• Coordination of the athletes team and administration of sponsorships;• Event Production;• Creation, adaptation, monitoring and distribution of POS and VM material;• Training for representatives, managers and vendors;• Development of sales incentive actions (trade);

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  O'Neill

  Mar 2010 - Aug 2013

  • Preparation of action plans, analyses and strategies to reach the marketing goals and increase the visibility of O’Neill’s and other group brands;• Coordination and follow-up of plans and strategies of communication, including the monitoring and evaluation of results;• Management of marketing and communication teams (public relations);• Creation and execution of advertising campaigns, promotional activities and trade actions;• Production and coordination of corporate, cultural, sportive and promotional events;• Responsible for the development, tropicalization and implantation of global campaigns;• International relationship with subsidiaries in Europe, United States, Australia and main licensees around the world• Effective participation in the following departments: administrative, product development, sales and legal;• Preparation of reports, licensing control sheets and approvals with the international Head Office;• Responsible for budget planning, cost center, financial documents, contracts and projects in the area;• Sponsorship management (athletes and events);• Coordination and production of National and International Product and Sales Meetings; Show less • Responsible for the official launch of O'Neill in Brazil and for the implementation and management of the company's 5-year strategic marketing plan.• Effective performance in corporate institutional marketing and brand management;• Preparation of the budget and marketing planning;• Implantation and execution of the communication and marketing plan;• Acting in the actions of press office, public relations and image crisis management;• Planning and development of advertising campaigns, promotional activities and production and execution of events;• Monthly consolidation of the worksheets/reports of sales of the company and of the licensed/sub-licensed companies, following the international guidelines;• Relationship with internal and external partners of the departments: administrative, product development, sales and legal; and also customers, suppliers and sub-licensees;• Acting in the prospection and management of licensing. Relationship with the partners in order to capture, analyze, attend and direct new sub-licensees to the company; Show less

  • Marketing Manager

    Apr 2012 - Aug 2013

  • Marketing and Brand Manager

    Mar 2010 - Apr 2012
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  Vans a Division of VF Outdoor

  Nov 2013 - Oct 2017

  • Responsible for the localized GTM plan of the main product stories (two annual collections) in Brazil and CASA region (Central America and South America);• Management of new projects and partnerships in Central America and South America;• Interface with the product development, sales and sales operation teams;• Responsible for the definition and expansion of the global platform of events within Central and South America;• Coordination and follow-up of market research to understand the behavior of the target audience, market and KPI's of the brand (domestic market and CASA distributors);• Strategy of events and athletes in Central America & South America to activate the main categories and pillars of the brand; • Responsible for developing local activations linked to trade to boost the regional market and sales in key cities (CASA); Show less • Responsible for the localized GTM plan of the main product stories (two annual collections) in Brazil;• Responsible for the creation and coordination of the annual marketing plan of Brazil;• Management of marketing teams (trade marketing, public relations, branding and sports marketing);• Management of new projects;• Interface with the product development, DTC, sales and sales operation teams;• Development of a strategic branding plan focused on brand awareness and visibility;• Responsible for the definition and expansion of the global platform of events in Brasil;• Tropicalization of product and brand campaigns, connecting them to events and sales channels;• Responsible for planning and budget control of the marketing functional areas and contact point of the financial and legal departments of the company, thus aligning costs center, contracts and bureaucratic issues;• Data construction and creation of activations for DTC campaigns (e-comm and retail);• Strategy of events and athletes to activate the main categories and pillars of the brand; • Construction of engagement platforms and actions to connect the brand to the target public;• Responsible for developing local activations linked to trade to boost the regional market and sales in key cities;• Responsible for developing activations linked to social actions and initiatives;• Creation of strategic plans to enhance the platform of digital endemic media;• Production and coordination of corporate, cultural, sportive and promotional events;• Sponsorship management (athletes and events);• Creation of sales and product training in the main regions of Brazil;• Organization of National and International Product and Sales Meetings; Show less • Responsible for the annual marketing plan of Vans and Vissla;• Strategic planning and execution of the brand launch (Vissla) in the Brazilian market;• Analysis, support and consolidation of product mix (forecast and merchandising);• Responsible for the located GTM plan of the main product stories (two annual collections);• Preparation of action plans, analyses and strategies to reach the marketing goals and increase the visibility of the brands;• Coordination and follow-up of plans and strategies of communication, including the monitoring and evaluation of results;• Management of marketing teams (PR, Trade and Events) and communication (press office);• Planning, creation and execution of advertising and promotional campaigns and Trade (POS, VM and Shop in Shop), monitoring actions and establishing B2B routines;• Responsible for identifying, recruiting and supervising consultancies and services for specific areas;• Production and coordination of corporate, cultural, sportive and promotional events;• Responsible for the development, tropicalization and implantation of global campaigns;• Responsible for budget planning, cost center and area contracts;• Sponsorship management (athletes and events);• Conducting sales and product training;• Organization of National and International Product and Sales Meetings; Show less

  • Central & South America Brand Marketing Manager at VF

    Dec 2016 - Oct 2017

  • Head of Marketing Brazil at VF

    Jun 2015 - Oct 2017

  • Marketing and Brand Manager at Majal Brandshouse

    Nov 2013 - Jun 2015
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  Estilistas Brasileiros

  Nov 2014 - now

  Co Founder
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  Sea Marketing Consultoria

  Oct 2017 - now

  Co Managing Partner
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  BP One Group

  Jun 2018 - now

  Marketing and Accounts Manager

  • Management, direction and administration of the São Paulo Unit;• Account management (relationship), bridging the gap between the client and the agency;• Commercial prospecting, having a large portfolio of companies from different segments;• Planning, creation, management and coordination of integrated marketing actions;• Development of projects, campaigns and events;• On-site monitoring of special projects and events;