Kerry Reed

Experience

• 

  The Co-operative Group

  Apr 2002 - Dec 2004

  Campaign Manager

  Sole responsibility for managing the media buying agency, ensuring media campaigns were delivered to brief and to budget.Worked closely with the rest of the marketing department to develop marketing plans, identifying opportunities and implementing new ideas.

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  Robson Brown

  Dec 2004 - Dec 2010

  Media Manager

  Media Planning and Buying across local and national press for key retail accounts which included Dreams Beds and Metrocentre.Negotiated contract deals with major publishers such as News International, and Trinity Mirror.

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  Carat

  Jan 2011 - now

  Client Services Manager

  As a client services manager my role included managing & servicing key accounts in the agency.Role included:• Developing media strategies for clients; analysing audience and sales data to ensure key objectives are met and plans are set to budget.• Full understanding of the marketing funnel and customer interaction; competent in working collaboratively with clients marketing & digital teams.• Attending regular meeting with clients to deliver and present results and campaign updates.• Proven track record to responding to projects with short lead times, and juggling projects at the same time.• Negotiating deals with media owners to ensure best use of clients budget, preparing media plans, and proposing and selling in new opportunities.• Client reporting and budget management, including preparing costings on spreadsheets and producing spend & digital performance updates regularly.• Planning and implementing digital media campaigns across Facebook, Google Adwords and utilising key industry tools such as Google Analytics & Double Click for weekly reporting on campaign performance.• Managing all client invoicing, ensuring all clients are billed correctly and preparing monthly finance reports. Show less

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  Mike Lynch Advertising

  Jan 2018 - now

  Media Account Manager

  Mike Lynch Advertising are media specialists who have been established since 1996. We have a wealth of experience planning and buying all media over a wide range of business sectors. We have clients covering sectors from retail, leisure, automotive, entertainment, business-to-business, tourism and recruitment on a regional, national and international basis. We have excellent relationships with all media owners throughout the organisations.We have extensive experience in strategy, planning and managing media for all media types. Media platforms we use include TV, Radio, Outdoor, Press, Digital, Ambient, Face to Face/Experiential Marketing, Cinema, Magazines, Direct Mail, Inserts and Transport Media. We also offer an extensive Search Engine Optimisation (SEO) and Pay Per Click (PPC) marketing service as well as Social Media management.We pride ourselves on providing an exceptional service to all of our clients. We consistently work to tight deadlines and are well equipped to do so. Using our team's expert knowledge, excellent media relations, strong buying power and loyal commitment to our clients we aim to deliver cost-effective and innovative media solutions based on a client's budget and campaign aims. Show less