Kyproula Papachristodoulou

Experience

• 

  Deloitte Cyprus

  Oct 1996 - May 1999

  Junior Auditor

  • Started as a junior auditor, but was quickly given additional responsibilities on projects including co-supervising the audit of the second-biggest bank and the biggest private hospital in Cyprus in a matter of months

• 

  Politis Newspaper

  Jun 2003 - Oct 2008

  Senior Financial Editor

  • Through investigative reporting and interviews brought to public attention critical events that helped increase the newspaper’s circulation • Investigated and reported on financial events, issues and trends• Edited special financial publications like “From the Pound to the Euro”

• 

  PHILELEFTHEROS MEDIA GROUP

  Nov 2008 - Feb 2010

  Chief Financial Editor

  • Investigative and independent reporting on financial issues• Uncovered and reported on major financial events, takeovers, mergers, and acquisitions as well as corruption scandals in the public and private financial sectors

• 

  Central Bank of Cyprus

  Mar 2010 - Jul 2012

  Press Officer

  • Established the Communications Department acting as a team lead in communications; providing mentorship, and advice to top-level and middle management• Drafted speeches, forewords, articles, opinion pieces, parliamentary reports and other written content for the Governor and other high-level executives• Strengthened relationships with the press via regular briefings and training on complex monetary policy concepts• Worked closely with the European Central Bank press office (including a 3-month placement at ECB headquarters in Frankfurt)• Supported local and pan-European actions in central bank communications; organized webinars and seminars Show less

• 

  European Central Bank

  Jan 2011 - Apr 2011

  Press Officer

  • Prepared background information for the ECB president for the monthly monetary policy press conference• Monitored Greek media publications and events • Prepared daily reports on Greek media for ECB and “Troika” purposes• Press analysis of the quarterly report on counterfeiting of Eurobank notes • Development of financial crisis timeline tool – key causes and responses (by ECB)

• 

  IMH Business

  Sept 2012 - Sept 2013

  Senior Financial Editor Gold Magazine

  • Researched and wrote original content daily for the online edition and monthly for the print edition, reaching over 30,000 readers• Grew the journal's online readership with informative and engaging content

• 

  ACBcyprus

  Sept 2012 - Sept 2013

  Communications Advisor

  • Spearheaded the image overhaul of Cypriot banks following the 2012 financial crisis through targeted content production, pressers, interviews, briefings, and PR actions• Developed a communications strategy and clear, targeted messaging for internal and external audiences in Cyprus and abroad• Acted as a central point of communication, advising, mentoring and training top-level and middle management• Produced editorial, print media and social media, and website content to educate the public on financial literacy topics Show less

• 

  ANTENNA LTD (Cyprus)

  Oct 2012 - Jun 2013

  Co-Anchor at TV Show 'Economic Duels' (Oikonomachies)

  • Produced and co-hosted a TV show titled “Oikonomachies”, (‘Economic Duels’) focused on economic issues amidst the most severe financial crisis• Cyprus had experience in its modern history Lead the research and topic selection, prepared the content, and developed the guest list• Reached a wide public audience in easy to understand language and managed to explain critical and complex financial issues

• 

  EY

  Oct 2013 - Jun 2016

  I designed and executed the corporate marketing and communications strategy within the context of global marketing initiatives.• Established and managed the Brand, Marketing, and Communications (BMC) department with the result of a motivated and high performing team• Planned, supervised, and implemented content marketing and thought leadership campaigns• Established digital marketing presence of the company Designed and implemented corporate responsibility strategy• Initiated and drove the design and implementation of an innovative workplace model in local headquarters• Transformed the image of the organization through an integrated corporate rebranding strategy (following the international rebranding in 2013• Worked with the EMEIA, US, and CIS teams to align goals and coordinate initiatives Show less Key responsibilities:• Acted as the project manager for the relocation of the Nicosia office, building and managed an international, cross-functional team of over 30• Held responsibility for budgeting, planning, managing and coordinating of the project including the tenders• Managed the change from a traditional working environment to a Workplace Of The Future environment (WOTF) • Managed internal and external communications relating to the relocation • Worked successfully with limited resources and within tight deadlines Show less

  • Head of Brand, Marketing And Communications

    Oct 2013 - Jun 2016

  • Project Manager (EY Nicosia Office)

    Oct 2013 - Dec 2015
• 

  Sabbatical

  Oct 2016 - Dec 2017

  Freelance Writer and Communications advisor

  One year sabbatical. Moved to Berlin, learned German, and worked as a freelance writer.• Produced and published over 200 pieces of original content (articles, speeches, press releases, catalogs, and brochures) on topics ranging from finance and tax to advertising and tech innovation

• 

  Ruptly

  Jan 2018 - Feb 2022

  Regional Business Head - Europe

  In my role, I oversee the European market, responsible for all strategic and operational matters relating to the region.• Growing the revenue generated by the region by over 120% per year, including expanding the agency's outreach throughout Europe• Established a strong rapport with the newsrooms of the biggest media outlets in Northern, Central, and Eastern Europe, including national broadcasters• Negotiated major contracts with business territories in and outside Europe; secured cooperation with multinational content providers and distributors Show less

• 

  EY

  Mar 2022 - now

  Global Brand, Marketing and Communications - EY Family Enterprise and EY NextGen

  • As part of the Global Family Enterprise BMC team, I create and execute innovative brand, marketing, and communications campaigns that resonate with international audiences and align with business objectives.• I lead various flagship Family Enterprise initiatives, including business case study marketing productions, the Family Business Index, and the global executive learning program of EY NextGen Academy, as well as organizing and implementing major EMEIA events such as the Family Office Summit.• I actively engage with and provide strategic advice to senior leaders, while coordinating with global teams on diverse projects. Show less