Lay Kee Tan

Experience

• 

  TMI Media House

  Nov 2013 - Dec 2013

  Intern

  1) Assist in distribution of television contents such as movies, dramas, documents etc to few local television stations such as HyppTV, Astro and Media Prima2) Assist in press conference, meet-and-greet session of Police Story 2013 movie in Pavilion Kuala Lumpur

• 

  Big Bad Wolf Book Sales 2014

  Dec 2014 - Dec 2014

  Cashier, RedReaderhood

  RedReaderhood is a charity-based corner in which visitors can choose to donate kids' books or monetary which will be sent to few selected/participating orphanages. The responsibility during this period is to encourage visitors to donate books which helps the children in the orphanages.

• 

  Big Bad Wolf Aftermath Sales 2015

  Jan 2015 - Jan 2015

  Cashier
• 

  MEC

  Sept 2015 - Dec 2015

  Intern, Planner

  1) Assist in planning process of advertising campaign for clients.2) Assist in preparation of media schedule for advertisement insertions.3) Competitors analysis for clients.4) Hands on experience on software like AdQuest Millenium, Arianna, DTAM, Clear Decision, AQX.

• 

  Mindshare

  Jan 2016 - Aug 2019

  Executive, Implementation & Buying

  Accounts :- Tesco- Volvo- BP Castrol- Federal Auto- Prudential- Eastspring Investments- Blackmores- Groupe Seb (Tefal)- GRT Jewellers- Novel Link (Revlon)- Sanofi Aventis (Pharmaton, Dulcolax, Lactacyd)- British Council

• 

  Mediabrands

  Aug 2019 - Dec 2023

  Accounts : Digi, foodpanda, Mattel, Carsome

  • Senior Executive, Implementation

    Apr 2022 - Dec 2023

  • Executive, Implementation

    Aug 2019 - Apr 2022
• 

  Omnicom Media Group

  Jan 2024 - now

  Manager, Implementation & Buying