Ryan Ketcheson

Experience

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  Novell

  Jan 1998 - Nov 1999

  Team Leader

  Developed and executed sales lead generation projects to promote Novell technologies. Demonstrated telemarketing processes and conducted tours for visitors. Trained new employees and increased team productivity and lead quality. Contributed to development of internal sales lead process. Assisted with Networld+Interop trade show in Las Vegas. Handled outbound and inbound phone calls providing customer service, resolving escalated customer issues, answering product questions, up-selling and cross-selling products, and gathering data on all customers. •Earned Certified Novell Salesperson certification which augmented sales skills and increased sales volume•Discovered large accounts and turned them into sales leads resulting in more than $5 million in revenue•Managed reporting and training on special projects•Trained and motivated employees, provided them with positive feedback, increased their communication skills, thus improving customer relations•Cross-sold products to existing customers, expanding product installed base and increasing revenue Show less

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  Mity-Lite

  Dec 1999 - Oct 2001

  Sales Account Representative

  Up-sold new products and cross-sold upgrades to existing and potential customers through telesales.Developed new sales strategies and new trade show practices. Exceeded sales, contact, quote, and phone call quotas frequently. Managed dealer/distributor relationships. Promoted Mity-Lite through trade shows.· Developed new sales techniques resulting in greater customer interest and higher sales closure ratios.· Developed new Dealer/Distributor areas creating residual income.· Exceeded sales quotas, contributing to greater company revenue.· Surpassed sales of veteran sales Representatives.· Applied sales lead generation skills, increasing customer base. Show less

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  Western Wats Opinion Research, LLC

  Oct 2001 - May 2003

  Call Center General Manager

  Conducted market research over a variety of products and services. Developed new community relations. Worked with university staffing departments. Executed growth plans. Set and met goals. Evaluated existing performance level and increased annual revenue by more than 30% in one year. Created a drug-free and harassment-free working environment. Hired, trained, and supervised more than 500 new employees and supervisors. Maintained job sites. Evaluated supervisor and staff performance. Established a system of tracking employee performance times, improving the method to evaluate individual performanceImplemented and enforced policies; improving community vision of the company and creating an office cultureInstructed supervisory staff to set goals and coached them to excellent performanceDeveloped staff to execute multilingual projects, creating additional revenue channelsCreated relationships with recruiting sources and executed new hiring practices and techniques, doubling the performance level of the office Show less

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  Washington Mutual Bank

  May 2003 - Dec 2005

  Sr. Personal Financial Representative

  Sold retail bank products and services. Marketed to the community. Assisted customers. Managed Realtor, title company, and investor relationships. Instructed co-workers in the use of technology. Generated marketing collateral. Maintained records. Provided community service to youth programs. Studied and observed legal guidelines and restrictions. Generated, coordinated and processed loans. Opened new accounts. Developed spreadsheets, calculators, and custom Outlook forms. Adhered to strict security guidelines. Traveled frequently by airplane to Boise, Idaho for training and meetings. Developed and executed rigorous community marketing strategies that resulted in myriad sales opportunitiesAttended numerous corporate training courses and obtained required education to promote productsDeveloped relationships with businesses and Realtors, resulting in sales leadsEstablished a customer tracking form in MS Outlook that was utilized in many sales regionsWorked with team members to improve business practices resulting in decreased losses and greater retention Show less

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  AmericanWest Bank

  Dec 2005 - Apr 2007

  Financial Center Manager

  Managed two retail bank locations. Worked closely with multiple bank divisions to promote products and services. Managed relationships. Assisted customers and resolved customer issues. Instructed employees and customers in the use of technology. Generated and assisted with commercial loans. Ensured that all employees adhered to legal guidelines and restrictions. Gleaned new accounts from competitors. Adhered to strict security guidelines. Completed internal audits. Maintained records. Promoted community service through example and encouragement. Actively participated with the Chamber of Commerce. Developed new methods to market to the community utilizing private banking and cash management solutionsServed on product development and marketing committee, bringing new and innovative solutions to the marketGenerated community relationships resulting in sales opportunities, leads, and increased market shareConducted training courses and motivational employee staff meetingsReversed a multi-year trend of losing more than $200,000 in net deposits each month Increased net branch deposits by more than $2,000,000 in the first calendar quarter of 2007Coached team members to improve skills in all areas. Utilized corrective action process to improve rather than terminate employees, thereby reducing hiring expenses and increasing employee loyalty Show less

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  Stonebraker McQuary Insurance

  Jun 2007 - Sept 2010

  Producer / Risk Management Agent

  Marketed insurance products to commercial businesses with a focus on growing companies. Helped customers develop risk management and loss prevention programs. Created new marketing collateral. Worked company trade show booth with 300% greater success ratio than expected. Established new communications channels through various marketing techniques including, a customer education blog, www.riskmanagementjournal.blogspot.comCreated and executed marketing plans resulting in new sales opportunities and increased brand awarenessServed as a regular presenter at Chamber of Commerce events, becoming a recognized leader and educator in the communityApproached and earned the business of multiple large commercial accounts, including agricultural, entertainment, tech, and retail customersProactively rounded accounts, resulting in high cross sell ratioUtilized Spanish language skills to become a market leaderDeveloped a network marketing group, Palouse Links, to create a pool of qualified warm sales leads. Show less

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  Ida Vend Broadcasting, Inland Northwest Broadcasting, and KRPL, Inc.

  Nov 2010 - Mar 2012

  Marketing Consultant

  Marketed, consulted and sold radio advertising to businesses in Latah County, Idaho and Whitman County, Washington with a focus on businesses that provide higher dollar revenue . Helped customers discover their market potential and developed campaigns to successfully reach their target audience. Developed marketing and advertising programs with measurable goals. Created new and consulted on existing marketing collateral. Discovered new business opportunities by developing relationships with event promoters. Established new communications channels through social media including, a customer education blog, radioadvantage.wordpress.comCreated and executed marketing plans for customers resulting in increased revenue to their bottom line and increased share of their advertising budgets.Established and managed customer expectations for special events.Regained the business of multiple companies that had left Inland Northwest Broadcasting due to poor prior service.Cross sold additional advertising opportunities to augment existing contractual relationshipsJoined and contributed to a network marketing group, Palouse Networking Alliance, to create a continuing stream of qualified warm sales leads.Managed all Spanish language accounts.Assisted University of Idaho college students with small business marketing plans. Show less

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  Empower Marketing

  Mar 2012 - Mar 2020

  Chief Marketing Consultant

  Planned, coordinated, promoted, and executed events. Improved and created marketing collateral including web sites, logos, newsletters, forms, print collateral, radio, newspaper, phone book, billboard, cinema, mobile check-in, and press releases resulting in greater sales and client book growth. Conducted and analyzed market research surveys. Helped small and mid-size businesses identify their customer bases, saving them money with targeted marketing campaigns.• Created and executed successful social media marketing campaigns utilizing Facebook, Google+, Twitter, LinkedIn, and Pinterest resulting in increased sales, attendance, followers, and likes.• Developed and marketed New Neighbor Connections, a marketing solution for local businesses to directly interact with target customers at a time when they were most open to trying something new.• Improved attendance at Family Fun Nights Event by 500% Show less

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  Clark House by Assisted Living Concepts

  Jun 2012 - Nov 2012

  Residence Sales Manager

  Developed referral channels through weekly visits to potential sources, educating them on product and service offerings. Established relationships of trust with key community partners to counter existing negative public opinion, resulting in referrals from previously closed sources. Exceeded initial marketing and sales expectations by 200%.• Created the Quad County Long-Term Care Providers Network to improve long-term care options for seniors and improve communications between care providers. This marketing effort created a strong continuing referral source.• Improved online and Google search visibility by correcting inaccurate internet information. Show less

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  Rocky Mountain Reloading, LLP

  Jan 2013 - Aug 2018

  Director: Operations, HR, Marketing, Finance, Sales, Fulfillment, E-commerce

  Designed multiple new e-commerce web sites, driving and enabling sales growth and resulting in greater efficiency. Developed and executed growth plans resulting in over 500% growth in five years. Managed all company operations while establishing hiring, coaching, and reward methodologies. Created corporate culture resulting in high employee retention and job satisfaction. Directed marketing including the creation of packaging, branding, mascot, trade show booths, and customer experience. Helped troubleshoot production issues, including sourcing, equipment, and design. Directed strategic planning and established successful logistics. • Grew a small business to a multimillion-dollar company, including sales growth from less than $400,000 to over $2.2 million annually.• Created and oversaw social media marketing, attracting more than 20,000 devoted customers in multiple channels. Show less

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  Twin City Electricians, Inc.

  Jun 2019 - Feb 2020

  Project Manager
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  Cheetah Electric

  Mar 2020 - now

  Operations