
Basavaraj Loni
Area Sales Head

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About me
Britannia| UBL-Heineken | ITC Limited | IIM-C
Education

Visvesvaraya Technological University
2009 - 2011Master of Business Administration - MBA Marketing/Marketing Management, General
Indian Institute of Management, Calcutta
2022 - 2023Business Administration, Management and Operations
Experience

ITC Limited
Nov 2011 - Jan 2018Area Sales HeadBangalore Urban Region and Rest of Karnataka Region.

Pernod Ricard
Feb 2018 - Jul 2018Territory Manager - Trade marketing
United Breweries Ltd.
Dec 2018 - Jan 2022Area Sales ManagerWas responsible for managing top line and bottom line growth for UBL/Heineken brands for Bangalore metro and State of Gujarat and UT of Daman, Diu and Silvassa.Heading business operations for UBL and Heineken brands with annual turnover of INR 550Cr.Revenue, Market share and P&L for the assigned regions.

Britannia Industries Limited
Feb 2022 - nowSales ManagerResponsible for business operations for entire Bangalore Metro region. Revenue and growth management and ensuring market share and numerical distribution growth with brand/sku level planning and execution. Leading a relatively larger team of 150 plus people and channel partners with Annual Turnover of Rs.240cr.
Licenses & Certifications
- View certificate

Data Visualization for data analysis and Analytics
LinkedInDec 2022 - View certificate

Business Analytics: Sales Data
LinkedInAug 2021
Languages
- enEnglish
- kaKannada
- hiHindi
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