Matthew Clark

Experience

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  Radio New Zealand

  Jan 1985 - Nov 1989

  Copywriter, Promotions Manager

  As a copywriter I met clients, collected briefs then wrote and produced radio commercials for a host of different clients. As promotions manager I planned and managed the on-air promotional activity for the radio station including competitions, survey promotions and main feature promotions.

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  Mjc Communications

  Jan 1987 - Dec 1999

  Director

  I opened this strategic and marketing planning consultancy in Wellington, New Zealand, retaining a range of National and International clients. Services included:  Marketing plan creation and implementation Strategic planning  Full creative and production services across all print and electronic media including concepts, design, copywriting, art direction, and production supervision Public relations Media buying Consumer research Direct mail, mail house services and database management  Creating and managing promotions and eventsClients included - Harley Davidson Motorcycles, British Petroleum, Asea Brown Boveri, New Zealand Tourism Board, Jones Lang LaSalle Property Management, Lever Rexona, AMP Insurance, Stamford Hotel Group, New Zealand Automobile Association, Caltex Oils and Lubricants, Unilever International, IPOH investment group (Singapore Property Developers), New Zealand Breweries, UNICEF. Show less

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  Sacred Cafes London

  Jan 2002 - Oct 2014

  Director and Co Owner

  I created this brand in order to take advantage of the rapid evolution of the London coffee drinker. One year was spent designing, protecting and researching the Sacred brand and offering - starting from a small kiosk and soon opening our first cafe in Carnaby street. Over the next ten years we grew the business to 7 locations with 45 staff and maintained a reputation for being one of the top cafe experiences in London.As a Director I was involved at all levels of the business, from original concept creation through to negotiating large scale investment with a major supermarket chain 12 years later. There is no area of the business landscape that I have not visited regularly, though my passions lie in the fields of strategy, project management and marketing. Over the past 12 years that I have been at the wheel, I have guided Sacred through a recession, a highly competitive marketplace and a rapidly evolving and increasingly savvy consumer. It has left me with a large range of competencies learnt under fire in a City where only the very best thrive. After a great deal of thought, in August last year I decided to sell my 50% shareholding to my business partner and look toward new challenges and new experiences in my life. Show less