Mehwish Malik

Experience

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  Enrichers Investment Group

  Aug 2018 - Nov 2018

  Business Development Officer

  • Develop and maintain a customer database. • Make sales calls to new and existing clients. • Develop and make presentations of company products to current and potential clients. • Arrange meetings with clients and conduct direct marketing activities. • Take Follow up on sales activity and from customers. • Perform quality checks on product and service delivery. • Respond to sales inquiries and concerns by phone, electronically. • Ensure customer service satisfaction and good client relationships. Show less

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  Atlas Asset Management Limited

  Dec 2018 - May 2019

  Relationship Officer

  • Generate qualify leads. • Develop and maintain a customer database. • Make sales calls to new and existing clients. • Develop and make presentations of company products to current and potential clients. • Arrange meetings with clients and conduct direct marketing activities. • Follow up on sales activity. • Perform quality checks on product and service delivery. • Monitor and report on sales activities and follow up for management. • Respond to sales inquiries and concerns by phone, electronically. • Ensure customer service satisfaction and good client relationships. Show less

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  Fortray Global Service Limited

  Jun 2019 - Mar 2022

  Digital Marketing Specialist

  • Running and Managing PPC and YouTube Campaigns. • Monitoring Google Analytics, Conversion Tracking and Maintaining budget & Bid control. • Keywords Analysis using Keyword Planner and conducting pre-submission analysis. • Creating, developing & executing campaigns on Google Ads, Bing Ads & Facebook Ads.• Executing & optimizing PPC campaigns simultaneously.• Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing).• Targeting selected audiences through researching keywords.• Managing campaign budgets, bid management, and ensuring campaigns meeting the assigned KPIs.• Tracking daily, weekly & monthly KPIs to identify opportunities for improvement. • Produce engaging, clear & concise copy for campaigns.• Conduct A/B Testing and Experimentation across PPC Channels to improve conversion rate and cost/acquisition.• Run monthly account audits on Google Ads, Bing Ads, Facebook Ads, and other channels to find areas of improvement.• Staying current with PPC & SEM trends and techniques. Show less

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  Chief Minister's eRozgaar Training Program

  Oct 2019 - Dec 2019

  Content Marketing and Advertising Course

  Get the expertise in Digital Marketer, in the program offered by Punjab Information Technology Board (PITB).This course also included:• Search Engine optimization• Advertising on Facebook and Google AdWords• Fiverr, People Per Hour, Freelancer and Upwork Freelancing• Content Marketing on Facebook, Instagram, and LinkedIn

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  RD, Ruba Digital PVT. LTD.

  May 2022 - now

  Senior Marketing Executive

  • Responsible for Strategy Development, Content Creation and Community Management, Social Media handles (Facebook, Instagram, LinkedIn, Tiktok, YouTube). • Responsible for Digital Marketing Campaigns on advertising platforms including Meta, SEM/PPC, Display Ads, Google Ads, TikTok ads.• Collaborate with stakeholders (graphic Designers, Marketing Agencies and other key players to establish brand objectives and strategies. • Monitoring trends on social media platforms to optimize activities and continuously increase brand reach.• Assist the Marketing team in creating visually appealing and effective promotional materials, including banners, flyers and digital assets.• Responsible for development and dissemination of monthly E-Newsletters.• Responsible for E-Commerce management, to keep product pricing, new product images and description up to date on website.• Assist in Event Coordination e.g Conferences, Employee engagement and provide essential support for marketing events & promotional activities to create brand visibility.• Assist in the development and optimization of marketing campaigns (product launching and promotion). • Liaise with other departments such as sales, product development, and other teams to provide marketing support. Show less

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  Alizay Saad

  Sept 2024 - Mar 2025

  Digital Marketing Specialist