
Chika Wijayati
Marketing Staff

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About me
Brand Manager | Beauty Industry
Education

Telkom University
2017 - 2021Bachelor's degree Business/Managerial Economics 3.76• Gratuated Cumlaude• Overall GPA of 3.76/4.00.• Thesis: Analysis of The Impact of Mobile Banking on Profitability of Islamic Banking.• Assistant lecturer for Economics and Business Management courses.
Experience

Gefalltlich Coffee
Sept 2019 - Mar 2021Marketing Staff- Manage marketing expenses in accordance and forecast models- Oversees social media presence, completion of seasonal. promotional goals and events, interfacing with various groups and organization to grow cutomer base.- Boost brand awareness on social media, and succeeded to increased followers organically by 45% for Instagram in one month

PT Parasqu Wajah Indonesia
Mar 2020 - Mar 2021Business Development AssistantPT. ParasQu Wajah Indonesia is a start-up company engaged in training, entrepreneurial mentoring, combined with cosmetic skincare products as a supporting system. Offers skin and facial care products for both men and women.I am responsible to:• Developed and sustained solid relationships with company stakeholders and customers, succeeded to increased official reseller by 20% by implemented rewards and points system• Conducted market research to identify new business opportunities. Grew online selling by 10% by reached men's market in skincare product• Find, contract, and dealing with vendors• Succesfully handled 2 events in 6 months. Show less

Zlota Indonesia
Apr 2021 - Aug 2022Head of Marketing• Created marketing strategies for internal Brand & external partnership• Develop and supervise all the creatives and visual communication for the brand.• Plan & execute marketing activities during product promotion, launching, big campaigns, etc.• Create sales strategy & generate insight for overall Ecommerce (Shopee, Tokopedia, Zalora, & Tiktok Shop)• Report directly to CEW for all of Zlota’s marketing, PR, Event strategy, and communication• Responsibility for handling BTL strategy• Maintaining relationships with Third parties such as media, KOLs, Agencies, and Partners• Handling end to end process of Online Sales Management including Online Reseller Show less

Brighty Official
Aug 2022 - Sept 2023Brand ManagerI responsible to manage and execute brand daily activities to achieve brand objectives in terms of market share, volume, and brand health of Brighty GroupBrighty is an expert beauty local brand for underarm & body care• Analyzed competitors and trends in the beauty industry and in charge of seeking consumer insight• Engage with internal and external parties to meet operational & business goals.• Develop winning marketing content, and supervise all the creatives and visual communication for the brand.• Plan & execute marketing activities during product promotion, launching, big campaigns, etc.• Assisting marketing strategy, KOL management, and social media for domestic expansion• Report directly to CEO for all brand startegies & sales• Responsible for the success of beauty offline event participation. • Responsible for Digital Activations and placement to reach a certain target.• Assisting the process of Online Sales Management including Reseller Show less

ELSHESKIN
Sept 2023 - Aug 2025Brand Manager
Laboratoires Embryolisse
Aug 2025 - nowBrand ManagerEmbryolisse Indonesia
Licenses & Certifications
- View certificate

Full-Stack Digital Marketing Program
RevoUMar 2021 
Application to Sales in Tech
RevoUApr 2021
Volunteer Experience
Secretary
Issued by Forum Mahasiswa Ekonomi Indonesia on Feb 2018
Associated with Chika WijayatiMarketing Communication Officer
Issued by Senyumnya.id on Oct 2019
Associated with Chika Wijayati
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