Deb Lovig

Experience

• 

  Cree

  Oct 2004 - Feb 2011

  Marketing Communications Manager/LED Programs Evangelist

  Managed the LED City, LED University and LED Workplace market adoption programs to create, share and promote best practices for switching to quality LED lighting. Programs provided a perfect platform to educate, demonstrate and promote how well LED lighting technology can work and the dramatic costs savings it can provide. Participants in the programs became expert opinion leaders and were responsible for driving marketing adoption.Created and conducted informational LED City Council Meetings throughout the U.S. and extended to Europe and China. Created and developed concepts for international, national and regional trade show exhibits for three business units. Started from scratch as the first marketing professional on-staff. Worked closely with General Counsel's team to ensure legal compliance with regard to outbound communication and promotion. Directed all public relations, advertising, web site and sales support efforts during first two years with Cree. Show less

• 

  Switch Lighting

  Nov 2012 - Jan 2014

  Channel Marketing Manager

  Collaborated with senior executives, product development, marketing and sales teams to create, develop and implement a wide range of product and market strategies and initiatives aimed to quickly propel this LED innovator into a product and market leadership position. Developed product positioning, go-to-market strategies and sales tools and programs for channel partners. Initiated customer-facing programs and efforts to jump-start sales with key commercial and retail partners in the U.S. and Japan. Supported product launches and created promotional campaigns. Acted as key contact for media, channel partners and end customers, and liaison between marketplace and internal organizations. Show less

• 

  A Story Studio

  Dec 2014 - now

  Chief Story Officer

  What changes in the ever-evolving digital marketing landscape is where and how we tell this story. We need to get out to prospects where they are already seeking information, establish a solid connection and provide value in the form of vision, information, education or entertainment.We develop effective marketing communications strategies for where and when to start important conversations that provide value. We craft and deliver compelling stories that capture the attention of your targeted audiences and show them how you can help on the way to persuading them to try, buy or subscribe. We also get personal. A Story Studio life stories read better than fiction. We craft life stories for individuals and executives to preserve history and memories, mark major milestones and to share as extraordinary gifts. We develop compelling, entertaining, inspirational, informational and promotional stories for individuals, families, organizations and businesses.Commemorating a major life/business milestone or event? Want to share the times of your life? Looking for the perfect way to entertain, inspire and influence? We can do that with a story. Your story. Show less

• 

  ADVA Optical Networking

  Jan 2015 - Jun 2016

  Marketing Manager

  As a small company (originally Overture Networks) with virtualization, data center interconnect, security and synchronization solutions that can transform business for the telecom, networking and managed services industries, Overture and ADVA's marketing had to be as innovative as its award-winning technology. Designed programs to go out to prospects and customers with meaningful content that persuaded them to action. Developed series on LinkedIn as a direct marketing and social selling medium with goal to drive significant and growing prospect, customer and opinion leader reach and engagement. Created thought leader and innovation positioning and content that demonstrated how well our solutions worked and drew industry attention to the concrete benefits customers achieve by deploying them. Show less

• 

  Fathom Realty

  Feb 2017 - now

  Licensed Real Estate Broker