Benedikt Feja

Experience

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  Ludwig Palm GmbH

  Jul 2011 - Feb 2014

  Advisor
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  ROLLERCOASTERRESTAURANT GmbH & Co. KG

  Nov 2011 - Nov 2012

  Growth Hacker

  - Setting up of social media channels and campaigns on Facebook, Twitter, Pinterest, Instagram - Coordination and execution of two national and one international conventions- Assisting function to the CEO in negotiations- Coordination of public relations to TV channels and print media

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  ROLLERCOASTERRESTAURANT GmbH & Co. KG

  Jan 2013 - Feb 2015

  Chief Product & Operating Officer

  - Executive manager for construction projects abroad- Executive manager for the introduction and implementation of a new customer software system and a new back office software system for a franchising project- Executive manager for staff training abroad and in Germany - Start-Up-Consulting for specific restaurant businesses concerning internal procedures and technical equipment- Involvement into recruitment - Coordination and execution of international conventions in Germany, the U.S., and the Netherlands- Preparation, negotiation, and enforcement of international contracts concerning purchase and license agreements in Russia, Lebanon, the UAE, Kuwait, and Germany (supported by lawyers) - Creation of technical manual in collaboration with the executive engineers and executive managers- Creation and (partly) execution of company’s strategy and strategic turns from the license-based business model to a franchise-based business model - Countries: Germany, Kuwait, UAE, Lebanon, Russia, Netherlands, USA Show less

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  ELUCIDA UAB

  Apr 2015 - Aug 2015

  Ecommerce & Digital Marketing Consultant

  - Market entry to the German-speaking market- Marketing and eCommerce Strategy- Organizational change (legal structure, HR)

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  Viessmann

  Jun 2016 - Sept 2016

  Digital Strategist

  Scope of responsibility: accelerating digitization at Viessmann as a member of a digital task force Defined future top-line potentials for Viessmann’s Digital Strategy Facilitated workshops to help C-level and management understand digital potentials and risksDelivered growth and investment rationale Viessmann’s M&A Strategy

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  Idean

  Sept 2017 - Dec 2017

  Strategist & Business Designer

  Scope of responsibility: driving sales pitches and digital design projects from the business sideCo-created Strategy 2018 and Restructured Sales Operations Introduced Entrepreneurial Thinking into a Design-/UX Team

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  Volvo Cars

  Jan 2018 - Aug 2021

  Scope of responsibility: leading projects / programs for the executive management boardLed commercial strategy, product strategy, and implementation for direct-to-consumer eCommerce for Volvo’s electric vehicle portfolio in the EMEA core markets Formulated and developed and rolled-out strategy for financing of online car sales and set up a pilot in Norway through financing partnerships with leading banks and dealerships Scope of responsibilities: Leading commercial and transformation project sponsored by executive management Renegotiated EMEA marketing agency model and set up a new operating model for Media and Creative (reshifted EUR 500m) Scope of responsibility: team lead for business design team and project lead for innovation projectsLed development of digital products from idea to operating MVP/PoC with a team of designers & technologists, e.g. car-sharing services, car subscription, connected solutions (line responsibility) Counseled commercial due diligence for investment targets for the Volvo Cars Tech FundDefined innovation process with design thinking methods & rigid portfolio management

  • Program Director eCommerce / Online Business

    Sept 2020 - Aug 2021

  • Commercial Transformation Lead

    Feb 2020 - Aug 2020

  • Business Design Lead (Innovation Lab)

    Apr 2019 - Feb 2020

  • Business Designer (Consultant @ Product Labs)

    Jan 2018 - Apr 2019
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  Humblebee

  Jan 2018 - Apr 2019

  Business Designer & Venture Architect

  Scope of responsibility: leading digital product creation and digital & innovation strategyDeveloped business cases, business models, MVPs, and PoCs workshops around growth, sales, and digital strategies for various clientsLaunched Volvo Cars’ Innovation Lab (process, hiring, product creation & validation)Led venture lab to build digital products in partnership with the construction & security industry

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  TLGG Consulting

  Sept 2021 - now

  Business Unit Leader | Product & Venture Building

  Scope of responsibility: leading client engagements for digital product creation and sustainabilityDeveloped and deployed customer experience strategy and organization transformation program for leading camera brand Defined customer data strategy and mobile experience strategy for grocery retail chain Developed product strategy, market positioning & brand, and managed go-to-market for a decarbonization platform for global NGO for COP27 Led commercial due diligence and new product strategy development for an API-first charging product for a Tier 1 auto supplierDefined customer data strategy and mobile experience stratetgy for grocery retail chain Show less