Pedro B.

Experience

• 

  Prospa - Laboratórios Farmacêuticos, S.A.

  Sept 1996 - Sept 1997

  Pharmaceutical Sales Representative
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  Mepha

  Sept 1997 - Oct 1998

  Pharmaceutical Sales Representative
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  Sonae MC

  Apr 1999 - Jan 2020

  • Monitoring and managing the Account | Ensure compliance with the Business Unit's KPIs.• Definition of Strategic and Tactical Plans and Resource and Action Management Plans.• Assortment Decision, Pricing Policy, Promotions.• Negotiation with all Vegetable Suppliers.• Active promotion of contact with Seed and Packaging Suppliers to monitor and influence market trends.• Communication with the main KOL’s in the vegetable business, anticipating and influencing the evolution of the market.• Innovation in Growers, challenging them with concrete and specific projects.• Ensure response to customer complaints by promoting the participation of Quality and Suppliers, taking advantage of the complaint to increase consumer confidence.• Representing the company with legal entities, ensuring the participation of the necessary departments to respond to the legal authorities.• Supplier Portfolio Management, maintaining and looking for solutions with higher product quality, service and innovation and greater supply capacity and stability Show less • Team Coordination and Planning with more than 15 people.• Team leader | Continuous Improvement | Kaizen Institute.• Pivot of the Fresh Food Department | Hypermarket of the Future Project:o Design the Section of the future with the business and the project team.o Design equipment with the store design team.o Produce, experiment and improve prototypes with the Purchasing Department and equipment suppliers, obtaining the exclusivity of refrigerators and exhibition equipment.o Redesigning store layouts with negotiation of spaces between the business units and the space manager.o Development of new communication styles.• Pivot of the Commercial Department | Event Organization:o Definition of the concept and space of Events.o Resource Allocation: Products | Equipment | People.o Leadership of team operations during events.o Monitoring of Social Communication at events; ensuring compliance with the communication plan, content; interveners and schedules. Show less Concept Store Development. New Urban supermarket stores Implementation.• Manager of the REPUS project at the Fresh Food Department:o Rethinking and Redefining the Mission of Fresh Food at Continente Bom Dia stores.o Study and compare customer consumption profiles in different store types.o Propose and negotiate store assortment with business and space manager.o Resizing the assortment of fresh products and redesigning store layouts.o Equipment and Communication Development.• Pivot of the Fresh Food Department in Meu Super:o Training of the Meu Super commercial team.o Increase in the purchase of fresh products by Franchised Partners. Show less

  • Category Manager

    Jan 2014 - Jan 2020

  • Senior Commercial & Operation Merchandising Manager

    Jan 2012 - Dec 2013

  • Project Manager

    Sept 2010 - Dec 2012

  • Commercial & Operation Merchandising Manager

    Apr 2007 - Sept 2010

  • Quality Manager

    Apr 1999 - Apr 2007
• 

  Frutas Patrícia Pilar

  Feb 2020 - Jan 2022

  National Sales Manager

  • Management of the Commercial Department.• Management and Development of the Commercial Team.• Negotiation with the main Customers and Management of the relationship with the main KOL’s of the Business.• Conceptualization and Management of Marketing and Communication actions.• Modernization of Management at Traditional Markets

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  Batatas Melendez

  Feb 2022 - now

  Country General Manager

  Responsável pelas Batatas Meléndez a empresa Portuguesa do Grupo Meléndez assegurando a representação institucional e a implementação da Empresa, garantindo o desenvolvimento da marca, a definição e execução da estratégia Nacional, tanto na componente comercial como na produção Agrícola. Identificando os melhores parceiros e com eles criando parcerias sólidas que acrescentem valor a Fileira