Dunja Kichenbrand

Experience

• 

  Penguin Tutoring Company

  Feb 2011 - Jun 2012

  Tutor

  High school and young professionals tutor for Penguin Tutoring Company. Subjects tutored:GermanFrench

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  University of Pretoria

  May 2012 - May 2012

  Layout Artist - The Mamelodi Voice Legislative Edition

  Voluntary participation in the University of Pretoria publication, The Mamelodi Voice Legislative Edition, as a layout artist.

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  Australian High Commission Pretoria

  Jun 2012 - Jun 2012

  Intern Media Office

  Assist in developing and implementing website videos, blogs, brochures, stories and press releases.

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  University of Pretoria

  Aug 2012 - Sept 2012

  Copy Editor - The Mamelodi Voice

  Voluntary participation in the University of Pretoria publication, The Mamelodi Voice, as a copy editor.

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  Craving Novity

  Feb 2013 - May 2013

  Junior Account Manager

  I gained experience in this role with clients such as TomTom South Africa, SMAC, Logitech and Sony Mobile South Africa.My responsibilities included:- Liaising with clients and the media- Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients- Preparing regular client reports and attend client meetings- Researching, writing and distributing press releases to targeted media- Promoting news stories and features to the media- Collating, analysing and evaluating media coverage- Event management, including press conferences and promotional events- Attending and promoting client events to the media- Undertaking research for new business proposals and presenting to potential new clients Show less

• 

  EOH Digital

  Jun 2013 - Jun 2018

  Responsibilities include:- Build a short and long term strategic plan for the social media department, including key opportunities, targets and required skill-set- Develop insight led, inspirational social media briefs- Conduct inspirational and effective creative briefing sessions with social media team members- Support new and existing business- Work with the senior management team on new business pitches- Collaborate with and support more junior members of the team to improve workflow, approach, process and growth- Manage multiple social media channels with a consistent, on-brand tone of voice and strategic overview- Day to day management and moderation of the social channels and community- Work to devise social campaigns and; advise the team on best formats- Create and present weekly, monthly and campaign based reports- Liaise with the teams to develop necessary social assets and ensure delivery- Support the team in developing and executing the strategic approach for client social media channels- Feed in social platform, paid social and content best practice knowledge during strategic brainstorm sessions- Create and maintain best practice documents on the main social channels and communicate these to the wider team on a regular basis- Be a social media native – stay abreast of social trends and new social opportunities and report on these to the business and client- Pro-actively use search, social tools and trends data to identify new content opportunities Show less Senior Social Media and Content Specialist- Mentor and train junior social media team members- Liaise with brand marketing, product and customer service teams - Create and execute the social media strategy - Create and execute social media campaigns- Conceptualize and produce social media content - Insert the brand voice into bit-sized social content that is compelling and engaging- Content Strategy and Management of Calendars / Editorial – Creation of content themes and optimization of content. Writing editorial copy, marketing messages, product descriptions, etc. to post and distribute to the community- Monitor and engage with users across all social platforms - Grow the social media audiences, strengthen the community and forge influencer relationships- Assess and leverage social media tools and platforms to best execute the social media strategy - Track, analyze and report on social media activity and KPIsCopywriter- Liaise with clients and interpret their briefs- Own the content creation and optimization process end-to-end from initial concept to strategy to research, approvals, fact-checking, key wording, editing and final proofing- Develop creative ideas and concepts, often in partnership with the Creative Director- Own clients’ products and services, the target audience and their competitors’ activities - Complete in-depth research to ensure copy is accurate and informative- Write clear, persuasive, original copy- Internal quality checks consisting of proofreading, editing and content checking - Maintain knowledge of digital platforms, social media and technology Copy executions include: GDN, SEO Copy, Metadata, Banner Copy, Thumbtribe Copy, Long-form Web Copy, Video Scripts, Pitch Work and Newsletters Show less Social Media Manager- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action- Set up and optimize company pages within each platform to increase the visibility of company’s social content- Moderate all user-generated content in line with the moderation policy for each community- Create editorial calendars- Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions- Setup and use social media monitoring, scheduling and online reputation management tools – Radian6, Buddy Media, Sprout Social, Socialbakers, BrandsEye Copywriter- Liaise with clients and interpret their briefs- Own the content creation and optimization process end-to-end from initial concept to strategy to research, approvals, fact-checking, key wording, editing and final proofing- Develop creative ideas and concepts, often in partnership with the Creative Director- Own clients’ products and services, the target audience and their competitors’ activities - Complete in-depth research to ensure copy is accurate and informative- Write clear, persuasive, original copy- Internal quality checks consisting of proofreading, editing and content checking - Maintain knowledge of digital platforms, social media and technology Copy executions include: GDN, SEO Copy, Metadata, Banner Copy, Thumbtribe Copy, Long-form Web Copy, Video Scripts, Pitch Work and Newsletters Show less

  • Head of Social Media

    Mar 2017 - Jun 2018

  • Senior Social Media and Content Specialist - Copywriter

    Jan 2015 - Mar 2017

  • Social Media Manager and Copywriter

    Jun 2013 - Jan 2015
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  Lucky Team Studio

  Jul 2018 - now

  Founding Director

  - Develop clear and compelling digital strategies for clients - Ensure that digital initiatives are fully integrated with the strategic-planning process, including leadership commitment and resource allocation- Work with teams across various digital disciplines to generate innovative digital solutions for products, services, processes, customer experiences, marketing channels, and business models- Own and monitor the digital marketing project portfolio- Build, manage, and continue to grow ROI driven digital-innovation ecosystem, both internally and externally for clients- Identify new tools (AI, digital, CRM) that can support and enhance solutionsIn my capacity as agency owner, I additionally:- Foster opportunities for growth and creation of new business revenue for the agency- Maintain client relationships and ensure that each individual client's needs are met- Identify new monetary opportunities for both clients and the agency Show less