Fabian Sanchez Gomez

Experience

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  Representaciones Continental S.A.S.

  Oct 2015 - Oct 2019

  Trade and Shopper Marketing Executive

  Leader in the strategic planning of Trade and Shopper Marketing across Modern, Traditional, and Distributor channels, integrating brand plans with different areas of the company to translate them into sales, customers, and consumers.• Implemented BTL strategies at points of sale, achieving a 25% increase in monthly sales in key accounts.• Standardized the commercial agreements process across 32 key accounts, integrating various company departments and ensuring a positive return on client investments. Show less

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  Dislicores

  Dec 2019 - Jul 2021

  Trade Marketing Coordinator

  Execution and development of Trade Marketing strategies, negotiating brand plans at points of sale through suppliers, analyzing market and consumer insights to propose strategies that increase market share and sell-out.• Led the digitalization strategy and marketplace development, bringing the consumption experience to the home via digital strategies on social media and partnerships with various e-commerce platforms.• Developed and implemented promotional strategies at specific points of sale, achieving a 15% increase in regional monthly sales through collaboration with sales and marketing teams. Show less

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  L’Oréal Dermatological

  Jul 2021 - Jun 2022

  National Trade Marketing Coordinator - Dermatology

  Led the implementation of Trade Marketing strategies in both digital and physical channels for retail, driving sales, category growth, and meeting brand objectives in skincare stores, pharmacies, and drugstore chains. Field follow-up with execution teams, supervisors, and suppliers; developed execution reports and competitive analysis, collaborating with stakeholders to define action plans and data-driven decisions.• Executed Digital Trade Marketing strategies in key account marketplaces, highlighting the company’s brands against competitors, resulting in a +10% sell-out increase and attracting new customers.• Collaborated with managers on the commercial development of key accounts, creating strategic agreements and delivering timelines with tools like incentives, launches, and activations, ensuring positive ROI and positioning• Achieved 100% execution of campaigns with point-of-sale strategies, coordinating execution with internal and external teams. Show less

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  PepsiCo

  Jun 2022 - Dec 2024

  Andinos Trade Marketing Senior Supervisor

  Lead the regional Merchandising strategy for Colombia, Ecuador, Peru, and Bolivia, with a focus on maximizing "success photo" execution, increasing sales, and driving positive financial returns for the company across all channels. Co-created and deployed guidelines for the perfect store strategy and managed merchandising and materials, leading teams and providing training tools and follow-up.• Designed and led the development of digital tools to monitor and optimize point-of-sale execution, enabling data-driven decisions and improved follow-up of executions across each country and sales channel.• Led projects with suppliers to track company assets through online tools, optimizing inventory and making financial investments more efficient.• Ensured correct brand implementation at the point of sale by guiding the Design team and suppliers, collaborating with Marketing, Shopper, and Category teams, and understanding customer needs, providing execution tools for over 950K point of sales.• Contributed to a 40% increase in perfect stores in the traditional channel by improving brand execution and visibility. Show less