Robin Keyen

Experience

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  Burger King

  Oct 2021 - Apr 2022

  Shift Manager
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  Digital Leap

  Jun 2022 - Dec 2022

  Digital Marketeer (SEO)

  As an SEO, I check every point of improvement on a website, this can be technical like heading, resolution, is the content being optimized for Google? The whole experience for users will also be checked, like can the end user find what they're looking for, are we running the right conversions? are we effectively placing or encouraging conversions? I check for analytical potential, Google Analytics 4, Hotjar, Google Optimize, Ryte, SEMRush, honestly I can go on and on. We also check for budget allocation and justification, which lets us know if where the budget is being spend and if there is any room for improvement there. There is almost always some optimization that can be A / B tested or put in to place (negative keywords). All of this can be checked and put into different reports, these reports range from 50 points of improvement to 100+ if done by hand. Depending on the client's needs, we can explain them all in-depth or turn them into a to-do list that can easily be ticked off by an expert.If you read this whole thing, then I'd like to wish you a truly amazing day. It means a lot. Show less

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  Trustup

  Dec 2022 - Jan 2024

  Marketing Manager Flanders

  A true start-up with little marketing in Flanders. My responsibility with the management was to lay the foundations for sustainable marketing with a focus on delivering value with SEO.Thanks to the template-able reports I created, it was easy to keep the budget in line with our objectives. To do this, I created profit calculators and cost forecasting tools.Other aspects of my job include: push direct mailing, organising attendance at events, managing partner relationships, managing the budget and co-leading the copywriting team. Show less

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  Robin Keyen Consultancy

  Jan 2023 - now

  Marketing Strategy Consultant

  What is the biggest challenge you'd like me to solve? Which business objective are we currently going for?You're looking for answers to these questions, directly or not.So let's begin,Awareness: Advertising, expos with a gameplan and social media (focused on sharing).Conversion: Content (video and text), optimize customer experience and empathize with the value you have to offer (consider expanding this value by developing the business or seeking a partnership).Retention / top of mind campaigns: Advertising, value-based content (email / social media / blogging) and following up with your customers.The key to marketing is not trying out different campaigns at random, but creating an ecosystem around your brand. This means that a brand will only grow if there is a balance between the three above.Hopefully these descriptions offer you more value than a few buzzwords like SEO, Meta Ads or Growth Hacking Strategies. I believe more in actionable results than in promises or pretty graphics.Regardless, I wish you the most success in business and a truly wonderful day. Show less

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  PRIMA INVEST

  Jan 2024 - Jul 2024

  Strategy & Marketing Manager

  Supervising customer service, strategy and every part of marketing, aswel as coordinating 5 different online stores (B2B and B2C).A lot had to be done:- Optimize our overview of all information on all products - completed- Integrating customer data into our CRM to improve customer interactions - completed- Setting up (pre-planned) seasonal advertising campaigns across all platforms - completed- Tracking every step of the customer journey to properly direct marketing - completed- Documenting detailed customer service guidelines so new employees can quickly integrate - completed- Guide the team in writing valuable content that converts and can be consistently published and produced - completed- Photoshoots - completed- Partnerships - completed- Keeping track of supplies coming in from producers and how they are distributed - completed- Finding new leads and selling them full loads of 28 tons of products - completed- Setup a email marketing calendar and semi-automated system - completed- Design, creation and optimization of an entirely new B2B webshop - completed- Clear graphic design guidelines for individual marketing materials - completedThe list goes on and on.There was so much we were able to do within the limited time we had. I was fortunate to have such a great team of people working under me. With their dedication, we were always able to keep up with deadlines and consistently deliver some quality work. Show less