Natalie Dellow

Experience

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  Pulse Creative Marketing

  Jan 2016 - Apr 2016

  Copy & PR Executive

  • Supported Marketing Manager to implement effective communications• Developed case studies, social content and website copy for an eclectic range of clients• Monitored press coverage and responsible for the creative writing of press releases• Integral part of a small team with frequent input and contribution in client marketing campaigns

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  Sunderland Business Improvement District (BID)

  Aug 2016 - Dec 2020

  • Managed marketing and communications strategy in line with Sunderland BID's priorities and city objectives• Increased brand awareness by implementing a PR plan to drive significant footfall into Sunderland city centre and its businesses• Managed annual marketing budget of up to £200K, to implement the BID's 'City Promotion' priority in line with the 2019 - 2024 renewal plan• Delegated workload and managed marketing and communications interns during short term work experience placements• Maintained a strong and informative presence throughout the BID's digital outputs: website, newsletters, advertising, social media and external communications• Built lasting partnerships with key city stakeholders, levy payers and Vibrancy Group, which helped to establish a unified approach when marketing Sunderland as a place destination• Developed and delivered the BID's events programme: Halloween Lights Out, Restaurant Week, Christmas in Sunderland, Food & Drink festival and Summer in the city• Established long-term relationships with over 100+ restaurants whilst managing Sunderland Restaurant Week - resulting in 15,000 diners partaking in the September 2019 initiative, equating to a £280K boost to the local economy• Lead on initiatives: VIBE Magazine, Halloween programme Ma'kem Smile ambassador training and Sunderland Gift Card scheme - responsible for the inaugural onboarding of 30+ businesses• Facilitated Sunderland City Centre's Reopening plan post Covid-19, building customer confidence and helping to retain city footfall: key safety messages, street signage, informative business information and socially distanced activity Show less • Supported Marketing Manager to implement effective marketing plans and communications• Maintained a strong social presence across multiple channels such as Facebook, Twitter, LinkedIn and Instagram• Established strong working relationships with external agencies to coordinate marketing collateral and campaigns, maximising engagement• Lead on Great North Snowdogs, Restaurant Week and Christmas programmes to drive traffic and awareness of Sunderland• Established 'Safari Supper' initiative as a pre-launch to Restaurant Week, collaborating with a mix of regional lifestyle and food focussed bloggers to maximise awareness of the event and utilise third party content for influential marketing• Developed and delivered key ideas to facilitate the BID's core priorities and business plan• Conducted market research and reports to achieve city centre objectives and optimise ROI• Strong rapport with city centre businesses, creating networking opportunities and lasting relationships to successfully drive the BID into its second term Show less

  • Marketing and Communications Coordinator

    Apr 2019 - Dec 2020

  • Marketing and Communications Assistant

    Aug 2016 - Apr 2019
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  Danieli Group UK

  Jan 2021 - Jun 2023

  Digital Marketing Manager

  • Managed the daily delivery and digital presence for Danieli Group and its regional portfolio of hospitality venues, including: STACK, The Muddler and YOLO brands• Supported Senior Marketing Manager with the development and implementation of the group's marketing and digital strategy - to drive footfall and execute short and long term objectives • Owned organic social performance targets and KPIs, establishing key focusses to help drive forward all direct social profiles • Delivered and optimised the group's digital marketing output: social media, email marketing, Search Engine Optimisation (SEO), Customer Relationship Management (CRM)• Responsible for social media management and implementing a suite of metrics that: increase engagement, optimise content and drive brand awareness• Managed community engagement online - establishing a consistent customer journey, prioritising the need for personable communication, customer retention and relevancy of individual brand content • Line managed and delegate to social media ambassadors across the group's leisure venues: optimising digital output and identifying key trends • Provided copywriting and proofreading support to all customer-facing communications across the group• Worked with key stakeholders to identify key messaging, digital communications and targeting• Planned, scheduled and managed effective and interesting content that provides a measurable return across the group• Identified and kept up to date with industry market trends and best practices Show less

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  Nuby UK LLP

  Jun 2023 - now

  Social Media and Community Manager

  • Plan, create, and manage the day-to-day social media content calendar, ensuring a consistent and engaging brand presence across all platforms• Develop and implement strategies to drive audience growth, increase engagement, and strengthen Nuby’s online community• Create and curate compelling content, including copywriting, photography, graphics, and other digital assets, to align with brand messaging and audience interests• Support the implementation of Nuby’s new brand identity across marketing channels and the wider business, ensuring consistency in tone, visuals, and messaging• Schedule and oversee all social media activity, ensuring timely and strategic posting across channels• Monitor trending topics and news, identifying opportunities for real-time engagement and brand storytelling through a Nuby lens• Support paid social campaigns with complementary organic content to enhance reach, engagement, and conversion• Manage and grow Nuby’s Influencer & Brand Ambassador program, building strong relationships to drive authentic brand advocacy• Oversee community management, responding to tagged posts and engaging with relevant baby-related content to foster a strong online presence• Manage brand partnerships, identifying opportunities to collaborate with like-minded brands within the baby category and thinking outside the box to form strategic alliances that enhance awareness and engagement• Track and analyze social media performance, providing weekly, monthly, and annual reports with insights, recommendations, and actionable strategies for continuous improvement• Support copywriting needs for the business across web, digital, and packaging, ensuring brand messaging remains clear, compelling, and aligned with Nuby’s tone of voice Show less