Jinyu (Annie) Fang

Experience

• 

  China Beijing Television Station

  Jul 2016 - Aug 2016

  Production Assistant

  • Assisted the Arts Channel in content production, including interviewing, scripting, and recording processes.

• 

  Ben Bridge Jeweler

  Jul 2017 - Jun 2018

  Visual Merchandiser and Customer Sales Lead

  • Consistently ranked as the top sales performer by driving customer engagement through personalized in-person interactions and targeted digital content on social media platforms.• Coached sales associates to consistently exceed monthly targets by modeling exceptional customer experiences.• Designed and managed in-store visual presentations to attract customers and maximize sales.

• 

  Fortive

  Jun 2019 - Dec 2019

  Communications Intern - Content Marketing

  • Managed editorial calendars and content briefs, ensuring 100% on-time delivery of high-quality campaigns.• Implemented social media campaigns on LinkedIn and Facebook that contributed to increased brand awareness.• Assessed performance and success metrics for content efficacy, identifying areas for improvement and proposing new strategies to enhance readership and engagement.

• 

  YIRENTAL

  Jun 2020 - Jan 2021

  Digital Marketing Specialist

  • Developed market-informed content strategies, increasing brand awareness and visibility.• Executed Google Ads campaigns to drive lead generation, establishing early engagement with target prospects.• Collaborated with cross-functional teams to refine offerings, improving product-market fit.

• 

  Accreditation Council for Medical Affairs (ACMA)

  Jan 2021 - Sept 2024

  • Effectively communicated the value of products and services using consultative selling, converting prospects and existing clients into long-term partners.• Collaborated with client success specialists to identify upselling and cross-selling opportunities, driving significant revenue growth and enhancing customer retention.• Leveraged CRM platforms and sales intelligence tools to optimize pipeline management and follow-up strategies, consistently increasing conversion rates.• Honored as "Employee of the Year" for outstanding performance. Show less

  • Associate Director, Business Development & Partnerships

    Apr 2024 - Sept 2024

  • Senior Relationship Manager

    Aug 2023 - May 2024

  • Relationship Manager

    Jan 2021 - Aug 2023