Steven Frazier

Experience

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  Coakley & Williams Hotel Management Company

  Jul 2003 - Mar 2004

  Sales Manager for Wingate Inn

  Responsible for obtaining new accounts through various markets. Assisted Sales Director with in-house group detailing and communications with group contacts.Networked with Bacva, ABA and other organizations to boost hotel presence in the market. Stimulated sales through activities such as trade show attendance, customer mailings, product drops and attending industry forums/meetings.Handled site inspections, which includes showing the property to prospective clients in order to make a good impression leading to salesWrote contracts and proposals following solicitation of customers to formally document oral agreements and terms; presented to Director of Hotel Operations Show less

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  Sunburst Hospitality

  May 2004 - Jun 2006

  Corporate Marketing Sales Manager for Crown Plaza and Sleep Inn Hotels

  Generate room and meeting revenue through account development and obtaining new accounts within the corporate market.Successfully marketed the two properties by multi-tasking marketing initiatives to gain accounts and meet both hotels revenue goals.Increased hotel revenue by targeting large companies in the area and implementing strategies that were proven to work. Developed accounts with Geico, Wolpoff&Abramson, Global Exchange to name a few.Maintained large accounts such as IBM, EDS, and Northrop Grumman exceeding revenue goal. Show less

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  Modus Hotels

  Jun 2006 - Aug 2007

  Sales Manager for One Washington Circle Hotel

  Market to travel agencies that handle travel for large corporations though presentations and hosting receptions on property.Travel to agencies out of state after qualifying them to see if they have a great deal of production and market our uniqueness and booking incentives to develop corporate accountsActively seek out existing contacts in Government and Association to increase connections within different departments of those organizations.

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  Baywood Hotels

  Aug 2007 - Oct 2010

  Director of Sales For Staybridge Suites

  Secured accounts to establish a base business for the property, which established Staybridge in leading the market on occupancy on the Star market analysis report since 2009. Initiated best revenue management and sales practices resulting in phenomenal change in overall growth since property opened in 2007.  Created a marketing plan, in-line with the changing economic environment, to find new sources of business. Produced proven gains instead of losses in a market with a trending lower demand and increasing supply. Produced Customer Service training plans and presented to the front-line staff. Traveled to clients for presentations, attended trade shows and successfully built partnerships to improve revenue Completed RFP processes, focused on creative marketing to gain new business for the property, completed complex sales.  Utilized various applications, websites and software CRM to increase sales and market penetration.  Specialized in extended stay sales model to create an increase in occupancy by over 20 percent and increased revenue per available room Show less

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  State of Maryland

  Nov 2010 - May 2014

  REA Specialist (workforce development)

  Served as a career coach, for (REA) Reemployment, Eligibility and Assessment Program. Provided intensive, in-person reemployment services to permanently separated unemployment insurance claimants in groups or individual settings. Identified customer needs and barriers to re-employment, which lead to the development of Individual Employment Plans (IEPs). Identified and referred claimants to One Stop Career Center services and to community resources.  Reviewed and provided labor market information to claimants to develop direction and knowledge for the IEP process. Referred claimants to Unemployment Insurance arbitrators when compliance issues were identified. Coordinated with Workforce Center staff in triaging customers to appropriate service paths, including placement services and training opportunities.  Interacted with employers to connect qualified workers to job openings. REA initiatives decreased UFI withdrawal by $80,564+ per year and increased claimants returning to work through the program 15.5 % versus claimants not in the program. Show less

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  Parker Gray Pediatric Dental Care

  May 2014 - Jul 2017

  Marketing Consultant/Recruiter

  Perform talent acquisition to staff front office and complete preliminary interviews. Provide a marketing plan ,incorporated strategy on demographics and target market for the practice. Researched companies that implemented direct mail campaigns, incorporate SEO to improve the visibility of the website online, and to promote the business through ads. Identified community events that the business could participant in to promote visibility and build clientele.  Suggested sponsorship with local high school sports teams to help with visibility and promotion. Recommended involvement in ads on the military-based websites. Coordinated the implementation of social initiatives (contests, events, tours) along with the promotions. Conducted strategy meetings to brainstorm on the company direction and growth Coordinated and participated in promotional activities and trade shows.  Promoted referrals through organization of parent/student school field trip tours to the practice. Show less

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  Government of the District of Columbia

  Jul 2014 - Sept 2017

  Program Analyst (Workforce Development)

  Created marketing initiatives for business development and actively sought new business and partnerships for SCSEP and DOES. Followed-up on various leads with potential employers to develop actual jobs. Provided initial and on-going support ,participants and employers. Analyzed data for program and project management. Tracked federal law and regulations and created guidance materials to ensure compliance and performance measures. Compiled and submitted required weekly, quarterly and monthly reports as outlined for SCSEP.  Analyzed staffing data and placed participants to cover appropriate work opportunities for our partners. Reviewed budget from finance to ensure appropriate program participant levels and work training hours. Analyzed and interpret reports to determine performance measure attainment through program database and performance software applications. Analyzed business trends, events and business activity to adjust for labor management and overall direction when preparing individual employment plans. Actively advise and provide guidance to partners around scheduling, labor management and leave management Planned logistics, organized, assisted and facilitated hiring events for SCSEP and various other workforce development programs on site and off site. Capitalized on a wide range of knowledge of programs within DOES and provide referral to support services and training to increase marketability of seniors to employers.  Developed positive working relationships with employers, partner agencies and program participants. Disseminated SCSEP budget and forecasting to assist in programmatic operations and service delivery.  Completed project management initiatives. Reviewed processes and reported findings. Created new plans to improve processes and improved reaching program objectives. Performed projects to test outcomes related to improving program goals. Reached a 20 percent increase in overall goals due to successful projects. Show less

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  Ironistic

  Nov 2017 - Mar 2018

  Digital Marketing Intern

  Assisting digital strategists with ideas for various campaignsSEO - keyword research, link building efforts, on-page optimization, site speed & usability testingIndustry and competitor researchData analysisSocial media content generation, scheduling, and engagementVarious website updates such as content entry, landing page creation, setting up and monitoring a/b or multivariate testing, etc.Email creation, scheduling, testing and analysis

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  Adventure Tours

  Jul 2018 - Apr 2019

  Sales And Marketing Specialist

   Process sales requests utilizing revenue management criteria. Set pricing structures corresponding to revenue goals with reaching over 20% growth per month from prior year sales.  Prioritizing sales quotes to maximize closing higher profit deals.  Follow up with customers on any needs or requirements to close sale(s)  Facilitate public relations duties to passengers, clients and partners  Assist in enhancing sales process for better organization and closing ratios  Assist in updating social media company profiles and sites  Create reports needed for management  Create/Follow up on marketing opportunities  Assist in generate outside sales leads and complete outside sales calls. Attend Transportation/Tourism networking functions as they are scheduled  Assist in all operational aspects of charter business  Other tasks as assigned Show less

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  Worldwide Moving Systems

  Apr 2019 - Jan 2023

  Promoting the company's existing brand and marketing strategies through marketing plan and quarterly action plans.Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.Gathering, investigating, and summarizing market data and trends to draft reports.Implementing new sales plans and advertising.Recruiting, training, scheduling, coaching, and managing sales and administrative employees to meet sales and marketing human resource objectives.Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks. Show less Collaborating with the Manager of Sales & Marketing to develop marketing and advertising strategy, execute the plans, goals, objectives, and directives of the Manager of Sales and Marketing, as well as perform various other tasks associated with business development and advertising. Soliciting business owners, managers, and individuals within the target businesses. Using related activities to winning the allegiance of target businesses and individuals, increasing brand recognition, expanding lead generation, developing digital marketing campaigns and increasing department revenue. Show less

  • Sales and Marketing Manager

    May 2021 - Jan 2023

  • Marketing and Business Development Executive

    Apr 2019 - Apr 2021
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  Transdev

  Jan 2023 - Feb 2024

  Transit Marketing and Community Outreach Manager for Arlington Transit

  Create, execute, and manage marketing programs and community outreach campaigns.Design, update and print bus schedules and maps, brochures, print advertisements, direct mail, bus stop information and signage, videos, social media accounts, and website updates.Prepare, promote and market transit mobility services to raise awareness and use of ART bus service, STAR programs, iRide, student SmarTrip passes as well as Metrobus, Metrorail and VRE service in Arlington County.Assist in creating all transit service information, rider materials, and other customer communications as needed. Monitors and ensures that all service information is up to date on the ART website, bus brochures, social media accounts and ART bus stops.Coordinates with County staff, partner agencies, civic associations, schools, Business Improvement Districts (BIDs), and community groups to create awareness and promote service. Conduct meetings/workshops and presentations for community events.Develop and promote social media networking strategies and content to increase social media engagement and build online communities.Assist with outreach and communication efforts for transit-related projects.Assist with transit ridership/usage research (passenger surveys, focus groups, rider polls, etc.). Show less