Nasia Sotiriou

Experience

• 

  Mondelēz International

  Oct 2014 - Jan 2015

  Trade Marketing trainee
• 

  METAdrasi NGO

  Sept 2015 - Feb 2016

  Communications Assistant

  PR events orginizing, Direct Communication with press, volunteers' facebook page manager.

• 

  Esti Foods

  Feb 2016 - Sept 2017

  Sales & Marketing Representative

  Account management, trade marketing & sales activities.

• 

  Barry Callebaut Group

  Sept 2018 - now

  -Fully responsible for digital and communication strategy setting and implementation for the Callebaut brand in a global scale to achieve brand awareness reach engagement and conversion across all channels.-Brand management; Project Lead and key stakeholders management for global brand communication, NPL, global campaigns roll out (EMEA, USA & CA, LATAM, APAC), POSM development-Managing a digital marketing team of freelancers, intern and digital agency.-Content creation director. Leading the development of the brand communication content for above and below the line campaigns (off&on line) and full stream communication. Show less - Operational and Technical support for digital Marketing initiatives- Enable Digital Selling: Data driven Marketing projectGourmet Contact recruitment & data quality : Direct & Indirects contacts at increasing qualityFood Manufacturers engagement & data quality: Scoring leveraged in digital campaigns & direct selling- Increase Awareness & Penetration of Key Initiatives - Complete Website CMS training Leverage Website CMS and Pardot to create digital marketing support for local strategic initiatives. Execute top SEO changes and provide project success reporting. Show less -Regional Strategic Marketing. Initiating & building Chocolate Academy as a brand. Leading offline & online communication plan with South Africa.-Designing and executing the digital strategy for Cacao Barry & Chocolate Academy Dubai linked to the business targets. -Leading the Digital Marketing activation plan for Chocolate Academies Dubai - Johannesburg.-MEA Marketing Plan - Budget. Leading and coordinating the budget allocation steaming from the MEA marketing plan & sales business targets. - Qatar Market research: Market sizing, understanding and research potential opportunities. Identify local F&B key players to support sales to redifine the RTM. Show less

  • Global Digital Brand Manager Callebaut

    Sept 2022 - now

  • Marketing Manager Greece, Romania, Bulgaria

    Jun 2020 - Sept 2022

  • Digital Marketing Specialist Americas

    Jan 2020 - Jun 2020

  • Marketing Coordinator Middle East & Africa

    May 2019 - Jan 2020

  • Sales & Marketing Coordinator South East Europe

    Sept 2018 - Apr 2019